25/05/2026
Most solar & trade companies don't have a lead problem.
They have a pipeline leak problem.
I've looked at dozens of solar & trade businesses in the UK and Ireland over the last 2 years.
The pattern is almost always the same:
The ad works. The lead comes in. Then nothing.
Here's where the jobs are actually getting lost:
๐ฆ๐๐ฎ๐ด๐ฒ ๐ญ โ ๐ฆ๐ฝ๐ฒ๐ฒ๐ฑ ๐๐ผ ๐ฐ๐ผ๐ป๐๐ฎ๐ฐ๐
The average trades business takes 24โ48 hours to follow up on a new lead.
By then, they've already spoken to 2 competitors.
First to respond wins. Almost every time.
๐ฆ๐๐ฎ๐ด๐ฒ ๐ฎ โ ๐๐ผ๐น๐น๐ผ๐-๐๐ฝ ๐ณ๐ฟ๐ฒ๐พ๐๐ฒ๐ป๐ฐ๐
Most businesses call once. Maybe twice.
Then they give up and call it a bad lead.
Our data shows most jobs are booked on follow-up 4, 5, or 6.
The money is in the followup, not the first call.
๐ฆ๐๐ฎ๐ด๐ฒ ๐ฏ โ ๐ก๐ผ-๐๐ต๐ผ๐ ๐ฟ๐ฎ๐๐ฒ๐
Getting a survey or quote booked is not the same as someone showing up.
Without a proper reminder sequence, 30โ40% of booked appointments don't happen.
That's revenue that evaporated after the ad already worked.
The fix isn't more leads.
It's plugging the holes you already have.
When we fix these 3 stages for solar & trades clients, before we even touch the ad targeting:
โณ Client 1 in Manchester: 8 high-value jobs (ยฃ8โ15k each) in month one. 40x ROI.
โณ Client 2 in Wrexham: ยฃ25k in the first 3 weeks. Six figures in 8 months.
If you're running ads and wondering why the leads aren't converting the way they shouldโฆ
The leak is probably in one of these 3 places.
Where does your pipeline break down most?
Drop it in the comments, happy to give you a specific fix. ๐
