Eximo Marketing

Eximo Marketing Strategy x People = Performance

07/07/2026

Let’s talk about agency / client relationships again.

When Noam Buchalter joined the show recently, he surprised Andi Jarvis by discussing co-creating briefs with the agency.

When they got under the skin of this, it’s a genius idea.

Everyone is trying to achieve the same goal of growing the brand, so why not bring the stakeholders in at an early stage?

Noam was introduced to the show by James Hayhurst from Magic Sauce Course - a company that looks at how to find the magic in agency client relationships, so it’s no surprise we discovered this magic!

30/06/2026

Is your brand stuck in a price battle that you can’t escape?

It happens. Good decisions are made over years but the net impact is that you’re now flogging a cheap product at poor margins.

This is broadly where Huggies wipes were when Noam was working on the brand.

His solution? Back to basics.

“You get back to the consumer insight, which is just fundamentally good marketing”

Absolutely.

Full episode via link in bio.

26/06/2026

Love it or hate it, Marmite is an incredible brand.

But it had a declining occasion (breakfast toast) and an ambitious owner.

Step forward Noam Buchalter. This clip is a masterclass in strategy. Diagnosis, strategy development, flawless ex*****on.

60 seconds of this clip and you’ll probably be a better marketer.

25/06/2026

Did break ’s heart when they made Paddington ditch his marmalade sandwiches?!

Great insight from Noam Buchalter about the background to the collab and how it helped revitalise both Paddington and Marmite.

Love it or hate it, it’s a great listen! Link in bio

24/06/2026

Adaptive strategy is not agile. They’re different things.

JP explains all - full ep of the show via link in bio

18/06/2026

The problem with specialists…

They all speak a different language, which stops marketing teams from working effectively.

Unless they’re managed brilliantly. Which is rare.

16/06/2026

I said to JP Castlin you’ve taken “pot shots” at some of the great academics of strategy during this segment.

That’s not true.

What he’s done is spent years reading, researching and thinking about the theoretical underpinning of all the great strategtic thinkers of the last century.

Then he’s critiqued them, found areas he agrees with and areas where their sums don’t add up. And written that all down in is soon to be released book.

A pot shot? Not even close.

Here’s a clip with the headlines of the critique of some famous names… enjoy.

Andi

11/06/2026

JP Castlin is BACK on the show. First time since 2021.

So wheels out his favourite Iron Mike quote.

Catch the full episode now via link in bio

09/06/2026

When people try and divide us, it’s important to remember that diversity is our strength.

Those different views, different backgrounds, different life experience, different route to where we are right now… that all brings perspective.

In business, but mostly in life, surrounding yourself with people who bring that perspective is essential to get the best out of whatever it is you’re doing.

When you hear people trying to divide us, work harder to bring everyone together.

08/06/2026

B2B buyers are rational… what’s your favourite marketing myth?

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