16/07/2026
"What story does my market tell itself about why they don't need me yet, and how do I change that story?"
"If I had to make myself completely irrelevant to the day-to-day running of this business, where would I start?"
"What does my offer need to become for my best clients to never consider leaving or looking elsewhere?"
"Who is my future competitor right now and what can I learn from them before they get here?"
"What belief does my ideal client need to hold before they'll ever buy from me, and am I creating that belief?"
"If I removed price as a barrier entirely, what would the most ambitious version of what I do look like?"
"What's the one thing I keep putting off that I secretly know would change everything?"
"If I charged three times more tomorrow, who would still say yes without flinching and why?"
"What am I too comfortable with right now that's actually keeping the business small?"
"If time, money and fear weren't constraints, what would I build that nobody in my space has built yet?"
"What problem in my market is nobody willing to solve because it's too hard or too unpopular?"
"What would I need to be known for to attract clients without ever pitching again?"
"If I guaranteed my clients' results completely, what would I have to change about how I work?"
"What am I genuinely qualified to say about my industry that nobody else is willing to say publicly?"
"If I only worked with the top 10% of clients I've ever had, what would everything look like differently?"
