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taking care of your socials 🤍

08/10/2026

as someone who now feels almost qualified to share a few thoughts…

with Coastin turning three tomorrow, I thought I’d share some wisdom that no one asked for, on the off chance that someone might need to hear it.

it’s been a crazy few years and nothing could have prepared me for the absolute rollercoaster I was about to go on. but I wouldn’t change any of it because I wouldn’t want Coastin any other way 🌊

so here are a few things the last three years have taught me, in the hope that some of it might help someone else navigate their own journey 🩵

07/10/2026

having a business changes you.

it has been such a messy, at times ugly, exhausting, beautiful and rewarding thing to experience the highs, the lows and everything in between that comes with growing a business, and I wouldn’t change any of it for the world.

I really do feel like I’ve grown up alongside the business, figuring things out as I go, and the fact that there’s still so much more learning and growing ahead of me is one of the most exciting parts.

if you’re a fellow business owner, you’ll probably know exactly what I mean!

happy almost three years of Coastin (friday marks 3 years!) 🤍🌊

08/09/2026

Partnership announcement! 🌊

We are SO excited to share that Coastin will be managing the social media for the incredible Katie Spotz.

She rowed the Atlantic solo, swam 325 miles down the Allegheny River, completed multiple Ironmans, ran 100 and 200 mile ultramarathons, cycled thousands of miles across countries and continents, and set a Guinness World Record for completing 11 ultramarathons in 11 consecutive days.

And behind so many of these challenges has been a much bigger purpose: raising money and awareness for clean water 💧

Now comes her biggest adventure yet. Katie is preparing to row around 10,000 miles across the Pacific Ocean, solo, setting off from Peru around December 2026 / January 2027 and aiming to reach the finish line in Cairns, Australia around 6 to 8 months later.

The goal is to raise $1,000,000 for clean water, and Coastin has the absolute privilege of helping tell that story. To say we’re excited about this one would be a bit of an understatement.

Welcome to the Coastin team, Katie! 🩵

📸grace k. mcconnell

26/08/2026

from working with clients…

to doing the thing myself.

I have the privilege of working with so many incredible people who take on huge challenges and raise huge amounts of money for charity, so it was probably inevitable that at some point I’d end up doing something myself, no matter how big or small.

fitting a fundraising challenge around running a business definitely wasn’t always easy, but it was more than worth it.

and now that we’ve hit the £12,000 target, I feel like it might be time to share a little more about what went on behind the scenes.

the social media strategy, what worked, what didn’t, what I learned along the way and how social media helped turn a little idea into £12,000 for clean water.

if that’s something you’d like me to share more about, let me know!!

I would flipping love it if anything I’ve learned from this campaign could help someone else raise money for a cause they care about too 🩵

20/07/2026

taking on my own challenge.

one of the best parts of running Coastin is getting to work with people who push themselves in incredible ways. over the last couple of years, we’ve had the privilege of telling the stories of people rowing oceans, climbing mountains and taking on some truly extraordinary challenges.

it’s hard not to come away from that feeling inspired to do something yourself.

I knew I couldn’t disappear for months or commit to a huge training schedule. it had to be something that could fit around running a business, but still push me outside my comfort zone.

so every week, I’m carrying a 20 litre jerry can for around two miles to raise money for clean water.

for me, it’s a challenge. for millions of people around the world, it’s simply part of everyday life, often collecting water that isn’t even safe to drink.

I won’t say too much more because that’s what the account is for, but I wanted to share why I’ve been a little MIA.

more than anything, I hope this proves that you don’t have to row an ocean or climb a mountain (like some of our amazing clients!!) to take on a fundraising challenge. if it challenges you, it’s enough.

and from a social media perspective, this journey has reinforced something we’ve always believed: people don’t connect with perfect content, they connect with genuine stories. sharing the journey has been one of the biggest reasons the fundraiser has already exceeded its original target.

whatever your challenge looks like, tell the story. you might be surprised how many people want to be part of it 🩵

08/06/2026

one month of results.

one month of working with Coastin.

sometimes you’ve got to be your own hype woman, and gaining 16k followers for one of our clients in our first month working together feels like a moment worth sharing.

I was told I couldn’t not share this, so let this be your reminder to share your wins too.

04/06/2026

please follow the journey ☺️🩵🌍💧

01/06/2026

cup filled 🤍

a setting a little different to the office 🌊

days like this make me incredibly grateful for the people we get to work with and the stories we get to be part of.

these four incredible women will be rowing 3,000 miles across the atlantic ocean this december, and while I’ll definitely be on the start line waving them off, the moment I found out they were flying over from australia, I knew I had to make the trip and capture some content with them!

stupidly grateful that I get to call this work and even more grateful to have spent time with these awesome ladies ☺️

11/05/2026

We’re all guilty of focusing on numbers.

But views alone don’t grow your audience.

Recently, one of our client reels brought in a large increase in followers during our very first week of working together, and it was only the second video we’d created for the account.

When you look at why it worked, it comes down to a few simple things:

• clarity
• storytelling
• momentum (they had already been showing up consistently before we came on board)
• and giving people a reason to follow the journey

Most people don’t follow because a video is “viral”.

They follow because they understand:
what’s happening, why it matters, and what they’ll get out of following along.

If your content is getting attention but not converting into followers, hopefully this helps a little 🤍

Save this for the next time you’re planning your content ☺️

27/04/2026

six months in vs. today

about six months into Coastin, we only had two clients and in that time we lost one of them, completely out of our control. what you hear at the start of the video is a voice note I sent to a friend when I was really struggling with it all.

we couldn’t afford to pay ourselves and it was tough, to say the least.

those long days, working through sickness because I’d burnt out, napping on the office floor, juggling a part-time job whilst working full-time hours in Coastin… it was rough, but it paid off.

I by no means recommend any of that and I definitely won’t glamourise it. it was really hard. but what would have been harder was letting the dream slip away, and I was prepared to do whatever it took to make Coastin work. not because I fully believed in myself at the time, but because I believed in Coastin 🌊

now, those days have built something so beautiful and have given me a confidence my teenage self would’ve dreamed of.

so if you’re in a tough season, just remember that better days are coming, and don’t forget to give yourself more credit. it will get easier & your hard work will all be worth it 🤍

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