28/05/2026
🖊️ New Blog Post "The Medium Is The Message - What Do Leaflets Say About Your Business"
In his seminal 1964 book ‘Understanding Media’, media theorist Marshall McLuhan wrote: “the medium is the message”.
By this, McLuhan meant that the medium through which content is delivered, whether that be television, newspaper or leaflet, can say as much or more than the content itself.
In a sense, it doesn’t just matter what the content of your leaflet is; the fact that your business has chosen leaflet distribution already tells the potential customer something about your business.
So what does choosing leaflet distribution tell a potential customer about your business?
Check out the full article here at: https://dor2dor.co.uk/the-medium-is-the-message-what-do.../