30/07/2026
Ever sent a quote over, felt good about it… then got:
“Oof - that’s more than we expected.”
Most price objections aren’t really about the number.
They’re about risk.
Your customer is quietly thinking:
“What if I spend this and it doesn’t work?”
“What if it’s not done properly?”
“Am I on my own if something goes wrong?”
So here’s a simple tweak that can reduce a LOT of price pushback before it even starts…
Add this one sentence to your quotes 👇
“This price includes the work and the responsibility for getting it right - if it’s not done properly, we fix it.”
Why it works: it turns your price from “hours and materials” into outcome + accountability.
3 places to use it:
✅ 1) Directly under the total price
So it’s the next thing they read after the £££.
✅ 2) Under your “What’s included” list
Because they’re not buying a checklist - they’re buying a proper result.
✅ 3) In the email/message you send the quote with
Example:
“You’ll see the total at the top - just remember it includes the work and the responsibility for getting it right. If something isn’t done properly, we fix it.”
In plain English…
When someone says “it’s too expensive”, they’re often really saying:
“I’m not sure this will pay off.”
“I’ve been burned before.”
“I don’t know what I’m comparing this to.”
That one sentence quietly answers the biggest fear:
“Am I on my own if this goes wrong?”
(Quick note: still make sure your quote is clear and lists what they’re getting — this just makes the price feel like it comes with backup, not just a bill.)
If you want, comment “QUOTE” and I’ll tell you where I’d place this line in your quote for maximum impact.
