Think Forensics

26/08/2026

If someone told me:

"Our marketing isn't working."

I wouldn't start by asking which channel they should use.

I would start here:

1. 𝘞𝘩𝘢𝘵 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘵𝘳𝘺𝘪𝘯𝘨 𝘵𝘰 𝘢𝘤𝘩𝘪𝘦𝘷𝘦?
2. 𝘞𝘩𝘢𝘵 𝘦𝘷𝘪𝘥𝘦𝘯𝘤𝘦 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘶𝘴𝘪𝘯𝘨 𝘵𝘰 𝘥𝘦𝘤𝘪𝘥𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘪𝘴𝘯'𝘵 𝘸𝘰𝘳𝘬𝘪𝘯𝘨?
3. 𝘞𝘩𝘪𝘤𝘩 𝘱𝘢𝘳𝘵𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺 𝘢𝘳𝘦 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘸𝘦𝘭𝘭 - 𝘢𝘯𝘥 𝘸𝘩𝘪𝘤𝘩 𝘢𝘳𝘦𝘯'𝘵?
4. 𝘞𝘩𝘦𝘳𝘦 𝘢𝘳𝘦 𝘺𝘰𝘶𝘳 𝘣𝘦𝘴𝘵 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘢𝘯𝘥 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘤𝘰𝘮𝘪𝘯𝘨 𝘧𝘳𝘰𝘮?
5. 𝘞𝘩𝘢𝘵 𝘩𝘢𝘴 𝘤𝘩𝘢𝘯𝘨𝘦𝘥 𝘳𝘦𝘤𝘦𝘯𝘵𝘭𝘺?

The answers can lead you somewhere very different from the original assumption.

A perceived lead-generation problem might turn out to be a conversion problem.

A perceived website problem might actually be poor targeting.

A perceived marketing problem might be a CRM or sales follow-up problem.

Good marketing decisions start with a good diagnosis.

𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀. 𝗘𝘃𝗶𝗱𝗲𝗻𝗰𝗲 𝗯𝗲𝗳𝗼𝗿𝗲 𝗮𝗰𝘁𝗶𝗼𝗻.

Which of those five questions is hardest for your business to answer?

24/08/2026

When your marketing isn't working, do you look to do:

More LinkedIn.

More email.

More SEO.

A new website.

A different agency.

A new CRM.

Another campaign.

But before adding anything, I think there's a more useful question:

"𝘿𝙤 𝙬𝙚 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙠𝙣𝙤𝙬 𝙬𝙝𝙖𝙩 𝙩𝙝𝙚 𝙥𝙧𝙤𝙗𝙡𝙚𝙢 𝙞𝙨?"

A lack of leads can have many causes.

The audience might be wrong.

The message might not resonate.

Traffic might be reaching the wrong pages.

Good enquiries might not be followed up effectively.

The CRM might be hiding what's really happening.

Or marketing might actually be generating opportunities that aren't being attributed correctly.

Adding another tactic to an undiagnosed problem can simply create more activity - and more confusion.

This is the idea behind Marketing Forensics.

𝗜𝗻𝘃𝗲𝘀𝘁𝗶𝗴𝗮𝘁𝗲 𝗳𝗶𝗿𝘀𝘁. 𝗜𝗻𝘁𝗲𝗿𝗽𝗿𝗲𝘁 𝘁𝗵𝗲 𝗲𝘃𝗶𝗱𝗲𝗻𝗰𝗲. 𝗧𝗵𝗲𝗻 𝗱𝗲𝗰𝗶𝗱𝗲 𝘄𝗵𝗮𝘁 𝗱𝗲𝘀𝗲𝗿𝘃𝗲𝘀 𝗮𝗰𝘁𝗶𝗼𝗻.

Before you add another marketing activity this quarter, what evidence tells you that's the thing that needs fixing?

02/12/2024

Happy Monday Everyone!

I hope you all have an exciting week coming up...

12/11/2023

13/09/2022

As a business owner, it's vital to understand business values. They inform clients and prospects about how we work, and what we stand for within Think Forensics.

After breaking down various characteristics, we identified some key ones that describe our way of working perfectly.

Collaborative...
The best ideas come from an open collaboration, not from rigid hierarchies. We believe in the power of working together to achieve results.

We cant wait to share more of the Think Forensics Values...