Hilary Salzman

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Business storytelling expert | Author - The Roar of Her Story | Public speaker | Podcaster
🌟 Creating a movement inspiring women to use their stories to take up space and build a business that's unapologetically them 🌟

07/07/2026

Never underestimate the power of being listened to for two hours straight.

It’s not indulgent or selfish. Neither is it a waste of time.

When I sit down with the women I work with and ask the question “so how did you end up here?” And then follow wherever the answer goes, something amazing happens.

Fascinating views, unexpected experiences, stories people don’t realise were stories. It all comes out.

This is what my Story Session is all about. Two hours of exactly the conversation you need. You talk, I listen, we unpick it all together. And then I curate it into the story of your business that you can tell on repeat. In your content, on your website, when you meet new people.

If you’re ready to be heard, DM me or comment below CONNECT and I’ll share details of my packages.

06/07/2026

Harry Styles is indirectly responsible for this post.

Stay with me.

We saw him at Wembley at the weekend (magnificent, thank you for asking) and by this morning I had the energy of a deflated paddling pool.

I sat down at my desk and gave serious thought to an actual mid-morning nap. Blinds down, phone on silent. Don’t judge me.

But I had one thing in the diary I couldn’t move. A catch-up call with a client, finishing off a workshop my broadband had cut short last week. (The unrelenting glamour of running a business from the countryside.)

Forty minutes later, the nap was off. I was awake, focused and set up for the day in a way no coffee has ever managed. I even said it out loud as we wrapped up: “I wish I could start every Monday like this.”

Which got me thinking. Is connection the new caffeine? Does the key to feeling energised and lifted up lie in our stories and who we share them with?

The full story (see what I did there) is in this week’s Substack, including the bit where we very nearly solved the NHS.

Head to my bio for the link. Free to read.

You don’t need to be a different person to share your story. You just need to start with where you are, what you’ve alr...
22/06/2026

You don’t need to be a different person to share your story.

You just need to start with where you are, what you’ve already got which, by the way, is a lot more than you think.

Because the storytelling muscle doesn’t arrive in one session down the proverbial gym.

It builds slowly, in the way these things always do, until one day you’re lying in a dewy field wondering how it all go so damn easy. And wouldn’t that be nice?

If you’d like a head start, here are two ways I can help.

The Unedited Version is my £9 worksheet and guided audio. It’s the place to start if you know your story is in there somewhere but you can’t quite reach it.

A Story Session is two hours with me, 1:1, where we go into your story properly and leave you with language you can actually use. It’s £650 and if you decide to continue unearthing your whole brand story in my larger package Find Your Roar, every penny comes off the price.

Both options will move you forward. Question is, how far does your business and your potential clients need you to do?

DM muscle for more. Link to buy ÂŁ9 workbook in my bio.

Things that currently take less time than writing an Instagram post🍗 Defrosting a chicken breast. 🛍️ The self-checkout d...
17/06/2026

Things that currently take less time than writing an Instagram post

🍗 Defrosting a chicken breast.

🛍️ The self-checkout deciding whether it trusts you with the bagging area.

🚸A toddler putting their own shoes on.

🛫Getting through airport security in Europe this summer

🤯 Writing. One. Freakin’ Post. (Seventeen drafts. A read-back at 11pm. A “does this sound weird” text to a friend who hasn’t replied yet.)

But listen up friends, it’s not about the post. You just haven’t quite figured out how to talk about your own business yet so every sentence feels like it needs checking and checking again before it’s allowed out.

Once you know how to talk about what you do, the checking stops.

You don’t start caring less but there’s nothing left to second guess.

Which means more content, made faster, that actually connects with the people who are going to buy from you.

Which means more time doing the work, earning what you’re worth, living the life you’re actually trying to build.

My workbook & supporting audio guide - The Unedited Version - helps you figure out how to talk about your business properly so posting what you want becomes easy as chips.

DM me STORY and I’ll send you the link to buy. It’s only £9.

P**s or get off the pot. Something my old NED used to say. Charming. But also, not wrong.So here’s the slightly nicer ve...
11/06/2026

P**s or get off the pot. Something my old NED used to say. Charming. But also, not wrong.

So here’s the slightly nicer version as I would say it - stop writing like you’re playing at your business.

“It’s just me.” “I’m not a proper founder, I just have a small business.” “I don’t really know what I’m doing.” “I’m just a...” (just a. JUST A.)

You’re not being modest or cute. You’re editing yourself, making yourself smaller before anyone else gets the chance to.

You have experience worth claiming. You are most definitely not playing at this so start writing that way…. or get off the proverbial pot.

Start by downloading my new workbook and audio guide for just ÂŁ9.

The Unedited Version will help you see what bits of your story you’re editing out and help you find the truth through your words.

DM me STORY and I’ll send you the link to buy it.

You know that feeling when you read something back and think that’s not quite me but you can’t put your finger on why?I ...
10/06/2026

You know that feeling when you read something back and think that’s not quite me but you can’t put your finger on why?

I can.

It’s not the words exactly. The problem is what happened before the words.

Because before you wrote a single word, your brain was already running away with itself. Will this sound di****sh? Too much? Too bold?

So you made some changes. Tweaked the strong bit. Swapped the specific for something vague & fluffy. Got Claude to re-write the bit that said exactly what you meant. What’s left is technically still you, just not quite the full version.

This is your Story Trust Gap. The weird space between what you know to be true about your work and who you are and what you feel you’re allowed to say out loud.

It’s not that you can’t write, aren’t clear on what you do or don’t have the confidence to share. It’s just what happens when you’ve been watching your words to keep yourself safe for so long, it’s started to feel normal.

The full version of you is still in there, you just need a bit of help finding it again.

That’s what my new £9 workbook and audio guide The Unedited Version is for.

DM me STORY for a link to buy.

This week I’ve been writing about the things women realise they’re allowed to say once someone tells them they can.The ‘...
09/06/2026

This week I’ve been writing about the things women realise they’re allowed to say once someone tells them they can.

The ‘A-ha’ moment (think more 80s Scandi band and less Alan Partridge) when you realise those brilliant stories you’ve kept under your hat, the titles you’ve been afraid to claim, all the juicy but incredibly relatable personal stuff you’ve kept firmly being the scenes just in case it makes you look unprofesh, is actually the stuff that helps people connect to you - and what do you in your business.

Shame we seem compelled to edit it all out and tone it all down, because we care more about what some random might say than the impact it could have on the very people ready to buy what you do or sell.

You can read the full article over on Substack - it’s free to sign up and you’re get my weekly musings direct into your inbox every Monday.

Link is in the usual place or head over to the Substack app - hilarysalzman.substack.com

You’ll find a love story, a few thoughts on the patriarchy (natch) and a list of things you’re ABSOLUTELY ALLOWED TO SAY OUT LOUD, starting from today.

And, if you need help with all that can I suggest starting with my £9 workbook and audio guide to get you over the first hurdle of figuring out what you really want to say and what you’re editing out.

Just DM me STORY and I’ll send you a link to buy.

😘😘😘

There’s a version of your business living in your head that hasn’t made it onto your website or socials yet.Not because ...
06/06/2026

There’s a version of your business living in your head that hasn’t made it onto your website or socials yet.

Not because you haven’t tried. You have - multiple times probably.

But every time you sit down to write it, something gets lost. Too stiff. Too vague. Like someone doing an impression of you rather than actually you.

And the frustrating thing is you’re not confused.

You know exactly what you do.

Your business has just been getting bigger and better and more you, while your words sat in the corner completely unfazed by any of it.

And it’s created a gap between the version you’re living and the one you’re describing which shows up in the most annoying places.

The introduction that lands flat. The pitch that doesn’t quite capture it. The moment someone asks what you do and you think, god, I wish I had a better answer for this.

It’s not a writing problem or a clarity problem. It’s just that your language got left behind somewhere and nobody told you.

Until now.

DM me STORY for a link to my £9 workbook and audio guide and get how you describe what you do sorted once and for all 👇

04/06/2026

Charlie, my golden retriever, has never once questioned how he shows up in the world.

Doesn’t wonder if he’s too niche.

Doesn’t tone himself down in case he’s too much

Doesn’t introduce himself at networking and then wish he’d said it differently on the way home.

He just rocks up, fully and completely himself, every single time.

I on the other hand have spent a frankly embarrassing amount of time wondering whether I was describing myself in a way that was too bold, or not bold enough, or accurate but somehow still wrong.

And I do this for a living.

And it’s because of that that I know it’s never really about the words but the gap between who you are and who you feel permitted to say you are out loud.

Most of us are making ourselves smaller in that gap without even noticing.

Charlie doesn’t have that problem.

The rest of us need a bit of help. Which is why I’ve created a workbook and guided audio to help you. It’s called The Unedited Version and it’s just £9.

DM me STORY and I’ll send you the link to buy it 👇

September fresh starts only feel fresh if you’ve actually got stuff sorted over summer. Otherwise it’s just January all ...
02/06/2026

September fresh starts only feel fresh if you’ve actually got stuff sorted over summer.

Otherwise it’s just January all over again with lighter evenings and the same unfinished business following you in.

For lots of the women I work with, that unfinished business is their story; how they talk about what they do and why.

For you that could be your bio or About Me that’s never quite right.

The website that’s been nearly ready for months but you still can’t bring yourself to hit publish

The way you describe what you do that’s 100% accurate but somehow always feels like it’s selling you short.

It’s been on your to-list since Jan 1, probs longer if you’re honest.

Summer, on the whole, is slower. People are away, your diary loosens up. Maybe you even get a bit of that lovely headspace others talk about.

Perfect time to get this stuff sorted and go into September feeling like you actually did the thing that has been getting in your way all year.

This is why I createdThe Unedited Version - a workbook and guided audio that costs just ÂŁ9.

Spend an hour or so getting a version of your story that actually sounds like you, ready before the real new year begins.

Comment STORY and I’ll send you straight to it 👇

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