Hilary Salzman

Hilary Salzman Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Hilary Salzman, Advertising/Marketing, Bath.

Business storytelling expert | Author - The Roar of Her Story | Public speaker | Podcaster
🌟 Creating a movement inspiring women to use their stories to take up space and build a business that's unapologetically them 🌟

You didn’t wake up one morning and decided to be vague about the way you describe what you do. It happened one word at a...
10/09/2026

You didn’t wake up one morning and decided to be vague about the way you describe what you do.

It happened one word at a time, as you doubted yourself, questioned your abilities, feared judgement and compared yourself to others.

But every time you did it, every edit to your bio, your homepage, your About Me, you became slightly harder to recognise, slightly more generic.

The bit of your story what would actually make someone go “bloody hell, that’s me” got left out because in the end, it felt too much.

People don’t buy because your positioning is neat. But they do buy when they see themselves in something you’ve said and know that you get where they are right now. Your truth is what sells you.

If you’re done re-drafting edit after edit of how you describe what you do, your value and your worth to future customers, let’s have a chat and I’ll show you how.

Dm me and we’ll set something up.

She survived Reading Festival. I survived Reading Festival.And I realised it was time to change my story.Comment or DM E...
08/09/2026

She survived Reading Festival.

I survived Reading Festival.

And I realised it was time to change my story.

Comment or DM EARWIG if you’re still protecting yourself from something that stopped years ago.

I send you something that will help you figure out what you’ve outgrown and what you want to be saying instead.

She believed in something really important. She wrote the post and designed the carousel.Read it back about four times. ...
04/09/2026

She believed in something really important.

She wrote the post and designed the carousel.

Read it back about four times.

Then decided it wasn’t worth the aggro and stuck it in drafts. With all the others.

When a woman gets torn apart in the comments, at least you can see it happening. When she reads what happened to someone else and decides to soften or worse still bin that thing she really wanted to say “just in case”, there’s nothing to see at all.

No one can point at what’s missing but she’ll feel it herself and it will take its toll, eventually, on how she’s viewed by her customers.

- Her expertise they could have benefited from.
- Her perspective that would have changed how they feel.
- Her true story they would have connected to on a deeper level than any sales content.

I call it self-editing, which makes it sound tidy and sensible but it isn’t. It’s a loss, and it’s happening constantly, and it’s mostly happening to women.

I help women stop needing to self edit by closing the gap between what they want to say and what they feel they can say without cost.

If that’s you, drop me a message and let’s have a chat.

02/09/2026

If you’re fed up of the time you spend thinking about whether or not it’s ok to share a bit of your story or opinion, let’s have a chat.

I help women close the gap between what they want to say and what they feel they can say without cost.

It turns out watching it happen to other women is enoughYou don’t have to be the target of online attacks, criticism or ...
01/09/2026

It turns out watching it happen to other women is enough

You don’t have to be the target of online attacks, criticism or judgement to learn the lessons and shrink yourself as a result.

From self-editing and softening your words so not to upset anyone to keeping your most important stories in draft..you know, the ones that could really change things.

Not sharing your truth online isn’t cowardly or a lack of confidence.

It’s a rational response to what you’ve seen around you your entire life. And it’s automatic calculation that the cost is too much for you right now.

I call it the Story Trust Gap and I can help you close it.

Message me and let’s discuss how.

07/07/2026

Never underestimate the power of being listened to for two hours straight.

It’s not indulgent or selfish. Neither is it a waste of time.

When I sit down with the women I work with and ask the question “so how did you end up here?” And then follow wherever the answer goes, something amazing happens.

Fascinating views, unexpected experiences, stories people don’t realise were stories. It all comes out.

This is what my Story Session is all about. Two hours of exactly the conversation you need. You talk, I listen, we unpick it all together. And then I curate it into the story of your business that you can tell on repeat. In your content, on your website, when you meet new people.

If you’re ready to be heard, DM me or comment below CONNECT and I’ll share details of my packages.

06/07/2026

Harry Styles is indirectly responsible for this post.

Stay with me.

We saw him at Wembley at the weekend (magnificent, thank you for asking) and by this morning I had the energy of a deflated paddling pool.

I sat down at my desk and gave serious thought to an actual mid-morning nap. Blinds down, phone on silent. Don’t judge me.

But I had one thing in the diary I couldn’t move. A catch-up call with a client, finishing off a workshop my broadband had cut short last week. (The unrelenting glamour of running a business from the countryside.)

Forty minutes later, the nap was off. I was awake, focused and set up for the day in a way no coffee has ever managed. I even said it out loud as we wrapped up: “I wish I could start every Monday like this.”

Which got me thinking. Is connection the new caffeine? Does the key to feeling energised and lifted up lie in our stories and who we share them with?

The full story (see what I did there) is in this week’s Substack, including the bit where we very nearly solved the NHS.

Head to my bio for the link. Free to read.

You don’t need to be a different person to share your story. You just need to start with where you are, what you’ve alr...
22/06/2026

You don’t need to be a different person to share your story.

You just need to start with where you are, what you’ve already got which, by the way, is a lot more than you think.

Because the storytelling muscle doesn’t arrive in one session down the proverbial gym.

It builds slowly, in the way these things always do, until one day you’re lying in a dewy field wondering how it all go so damn easy. And wouldn’t that be nice?

If you’d like a head start, here are two ways I can help.

The Unedited Version is my £9 worksheet and guided audio. It’s the place to start if you know your story is in there somewhere but you can’t quite reach it.

A Story Session is two hours with me, 1:1, where we go into your story properly and leave you with language you can actually use. It’s £650 and if you decide to continue unearthing your whole brand story in my larger package Find Your Roar, every penny comes off the price.

Both options will move you forward. Question is, how far does your business and your potential clients need you to do?

DM muscle for more. Link to buy ÂŁ9 workbook in my bio.

Things that currently take less time than writing an Instagram post🍗 Defrosting a chicken breast. 🛍️ The self-checkout d...
17/06/2026

Things that currently take less time than writing an Instagram post

🍗 Defrosting a chicken breast.

🛍️ The self-checkout deciding whether it trusts you with the bagging area.

🚸A toddler putting their own shoes on.

🛫Getting through airport security in Europe this summer

🤯 Writing. One. Freakin’ Post. (Seventeen drafts. A read-back at 11pm. A “does this sound weird” text to a friend who hasn’t replied yet.)

But listen up friends, it’s not about the post. You just haven’t quite figured out how to talk about your own business yet so every sentence feels like it needs checking and checking again before it’s allowed out.

Once you know how to talk about what you do, the checking stops.

You don’t start caring less but there’s nothing left to second guess.

Which means more content, made faster, that actually connects with the people who are going to buy from you.

Which means more time doing the work, earning what you’re worth, living the life you’re actually trying to build.

My workbook & supporting audio guide - The Unedited Version - helps you figure out how to talk about your business properly so posting what you want becomes easy as chips.

DM me STORY and I’ll send you the link to buy. It’s only £9.

P**s or get off the pot. Something my old NED used to say. Charming. But also, not wrong.So here’s the slightly nicer ve...
11/06/2026

P**s or get off the pot. Something my old NED used to say. Charming. But also, not wrong.

So here’s the slightly nicer version as I would say it - stop writing like you’re playing at your business.

“It’s just me.” “I’m not a proper founder, I just have a small business.” “I don’t really know what I’m doing.” “I’m just a...” (just a. JUST A.)

You’re not being modest or cute. You’re editing yourself, making yourself smaller before anyone else gets the chance to.

You have experience worth claiming. You are most definitely not playing at this so start writing that way…. or get off the proverbial pot.

Start by downloading my new workbook and audio guide for just ÂŁ9.

The Unedited Version will help you see what bits of your story you’re editing out and help you find the truth through your words.

DM me STORY and I’ll send you the link to buy it.

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Bath

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