Harry Knight Freelance Graphic Designer

24/06/2025

24/06/2025

Poster dump.

29/09/2022

Here is a secret - I hate the term 'brand story' because it is often used to sell you on an idea of what your brand is, not what it could be. A brand story is such a powerful tool in experienced hands but when used wrong it acts as a blockade for any new ideas to break through. In this case the 'story' serves only to stifle your creativity and ambition; it causes easily avoided tunnel vision.

The problem with the term is that it implies your 'story' is over by the time you've made it to where you are - all books have an end after all. But that's not how we work, we are all people of ambition, living in a constantly evolving world. Your branding isn't a memoir, it is part of a larger journey. Your brand shouldn't just be what you have but what you want/what you aspire to be.

If your brand were a tower of cards, we would fit your story at the bottom row, the foundations that prop the rest up. There is always more to tell, and so, more cards to be added. Some people come to me with unfaltering foundations, others need help building them. Sometimes our towers fall and so we rebuild with stronger foundations. Unlike a book, that has an end, your foundations have the potential of becoming wider and stronger, able to withstand and carry the weight of more, and so creating a brand with authenticity that holds up to any scrutiny. We're all at different stages in our tower of cards, but never finished with them, so let's stop treating them that way.


Like what you hear? Let's talk.
[email protected]
hk.works

27/09/2022

I bought this font on impulse alone. Is it a nice font? Sure. But in a sea of 'nice' Sans Serifs that currently occupy my library, it suddenly seems less special. I definitely didn't need it but I bought it anyway. Why? Because it was presented so well. The sample graphics made me believe that I needed it and so I bought it. Having your product presented well drives consumer impulse more than any other factor. With over 50% of all purchases being driven by impulse, it's a no-brainer that you should think about how consumers view your product and how presentation can help drive sales from potential new customers.


Like what you hear? Let's talk.
[email protected]
hk.works

25/06/2021

Pride Month is an important time of year for many, standing as a symbol of togetherness, diversity and equality. While it may be difficult for people to celebrate fully during a pandemic, it’s still important as ever to stand together with one another, and be welcoming to everyone regardless of identity.

I fully support the LGBTQIA+ community, so I’ve decided to show my appreciation and support in the best way I know how, by offering a free printable poster download for anyone to use. Whether you want to put it up at home or take it on a march, use it how you see fit to show your love. Click the link on my website https://hk.works (in the nav bar). 🏳️‍🌈

23/06/2021

It's in Bloom

23/06/2021

It's in Bloom.

23/06/2021

SOSO.

08/06/2021

Tommy.

08/06/2021

Rikishi Ramen.