SHIFT Active Media

12/01/2022

Ready for a new challenge in 2022, that involves combining your passion for bikes, with your day job? Then come and join our growing team. We can’t recommend it enough! ⬇️

-Paid Media Manager
-Senior Strategist
-SEO Manager
-Production Coordinator

Drop us a line at [email protected] & hopefully we can jump on two wheels and chat further 🚴

https://www.shiftactivemedia.com/careers/

05/10/2021

Ready for your next adventure? Then pack your panniers and fill your bar bag with snacks - we're recruiting 🙋

We are looking for new crew members across our Social Media and Account Management teams - check the link below!

Ideally, for all of our vacancies, you'd have a passion for cycling too - be that off-road, road, for leisure, or for simply moving around your city 🌃

https://www.shiftactivemedia.com/careers/

24/08/2021

The Rapha Women’s 100 brings riders from around the globe together to cover 100 kilometres in a day. 🚲

This year marks SHIFT Active Media's 4th year doing the Women's 100 as a team. Last year we rode solo, but this year we genuinely can't wait to get the band back together again and take on the rolling hills of Somerset and beyond. Eat cake. Drink espresso. Catch up. ☕️

So, whether you’re an old hand or a new starter, get set to join us and go the distance on Sunday, 12th September. IRL or on Zwift.

A celebration of women’s cycling, Rapha's annual challenge tasks thousands of cyclists worldwide with riding 100 kilometres however they want to. Whether you’re a seasoned pro or just starting out, join the ride on Sunday, 12th September to celebrate what you and the women around you can achieve...

04/08/2021

With Track Cycling now grabbing the headlines in Tokyo, what better time to think ahead to the start of the inaugural UCI Track Champions League this November.

Sprint, Keirin, Elimination, Scratch - every race matters. Elite track cyclists will battle it out in four of the fastest and most exciting track disciplines, fighting for every point. Only the best will be named the Sprint and Endurance Champions at the league finale.

From research and strategy, to brand identity development and now PR and social media, we have been working on this project since early 2020 and we cannot wait for the racing to begin.

Find out more about the UCI Track Champions League here:
https://ucitrackchampionsleague.com/

02/08/2021

Got Olympic fever? Always dreamt of working in sports marketing? Then we might just have the role for you 🙌

We are lucky enough to be experiencing growth at SHIFT Active Media, which means we are on the lookout for a super talented Social Media Director, Paid Media Manager and a Senior Strategist to join the crew. Plus we’ve got roles in Account Management & PR too.

Ideally, for all of our vacancies, you'd have a passion for cycling too - in any form. Of course you must be excited to work on our world-class cycling brands. A few of which feature in this video below ⬇️

Sound like it could be up your street? Then visit https://www.shiftactivemedia.com/careers/ to find out more.

30/07/2021

As a production that grabbed the attention of mountain bikers internationally, we are stoked to see that YT Industries’ Return of the Goat II has been shortlisted at AEAF - the Australian Effects & Animation Festival for the phenomenal effects from the team at Absolute Post . 🐐

If you've not yet seen the ROTG II film, then check it out below & wish them luck. 🍀

The goatman is back, and he’s out to get you! 👀 Are you fast enough to out-ride the legendary creature? You would be on the all-new 💨⁠ ⁠ ...

23/07/2021

Over the past year we’ve been working with Öhlins MTB executing their global PR and social media. Today marks the unveiling of their latest product launch - the epic new RXF38m.2 fork. The Öhlins RXF38m.2 has been developed for hard-hitting trail, enduro and e-MTB use, with 38mm stanchions and 160-180mm of air-sprung travel.

To achieve the best of dual-crown performance in a single-crown platform, Öhlins applied the lessons learned from the development of its World Cup-conquering DH38 m.1 fork, which was tested and fine-tuned throughout the UCI World Cup calendar in close collaboration with Specialized Gravity and their four-time UCI Downhill World Champion Loic Bruni.

SHIFT are stoked to have supported Öhlins with the development of this campaign creative for launch, watch the launch video here:

07/07/2021

We're fortunate enough to be experiencing growth at SHIFT Active Media, so we’ve added a few more roles to our website ⬇️

Alongside our Account Management roles, we are also looking for a super talented Social Lead and Senior Strategist to work across the SHIFT Active Media client portfolio.

Ideally, for all of our vacancies, you'd have a passion for cycling too and be excited to work on our world-class cycling brands.

https://www.shiftactivemedia.com/careers/

Throwing it back to the team's final km's as they ticked the Rapha Festive 500 off the to-do list 🙌🏼 We really are pretty lucky to call these our home roads 🚴

15/02/2021

We’re excited to share that our sister company has gone live with the full version of GCN+ today.

GCN+ brings together all the great live bike racing and analysis that you found on GCN Race Pass but adds GCN Original Films and Documentaries with epic cycling adventures, legends and technology.

We’ve worked alongside the team at the Global Cycling Network on the launch of this exciting streaming service, providing media strategy and Public Relations to the GCN marketing team.

Even if you're not a hardcore cyclist you will enjoy it, and no doubt be inspired by it - and if you are a hardcore cyclist, then we know you’ll absolutely love it.

Check it out below.

GCN+ is the streaming home of the world’s most thrilling live bike races, highlights, exclusive shows and epic cycling documentaries that you can enjoy live, ad-free, on-demand and interactive – all-year round.

08/02/2021

Since May SHIFT have been working with Eurosport Events, to help them develop their new UCI track cycling competition. We were tasked with developing the brand name, brand positioning, brand identity and marketing strategy.

In November 2020 the new 'UCI Track Champions League' brand was unveiled to the world, gaining global media coverage, driving traffic to their new website, kicking off conversations with commercial partners and paving the way for the full launch of the league in 2021.

Keen to read more? Then check out the case study: https://www.shiftactivemedia.com/our-work/uci-track-champions-league