Grounded Socials

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Grounded Socials

🌿 Helping wellness brands grow with grounded purpose
🤳 Social media management
📢 Influencer marketing

20/04/2026

Everything I’ve been up to - that you don’t already know about 🐚

March and April have shaped up to be two of the most fulfilling months in my business to date.

Here’s to a Dorset summer!

🌊

26/02/2026

When someone lands on your profile, your bio decides everything 🤳

Do they follow or keep scrolling?

If it’s focused on what you do instead of what they get, you’ll keep reaching people – but you won’t convert them into followers – and ultimately buyers 💸

Your bio should make it very clear who it’s for and why they should care

Focus on shifting it from “what we are” to “what you’ll experience” 🧖‍♀️

If your profile needs a refresh, let’s get the job done properly in a Power Hour.

DM me POWER and I’ll send you the booking link 🔗

24/02/2026

You’re going to want to save this… 👇🏽

Wellness business owners, these conversational CTAs will lift your post and get people to engage without making you feel a little weird about it.

P.S. If you want to make content even easier to create so your life feels more easeful - grab my guide to repurposing posts in multiple ways without anyone noticing!

(Everyone will think you’ve become a genius content creator overnight)

🌿 Comment REPURPOSE, and I’ll arrive instantly into your DMs to get you set up 🌿

You can thank me later! 👋

17/02/2026

They used to say people needed to see the same marketing message seven times…

But with the amount of content we scroll past daily now, it’s probably closer to 27. Or 70. Maybe even 700…

Yes, that sounds like a lot of content.

But it doesn’t have to be overwhelming.

Unless you’re creating every post from scratch… then that’s a recipe for creative burnout!

But what you might know is that one idea can be reused again and again.

And one post can be reposted, repurposed and reformatted in multiple ways.

I’ve created a free guide to help you do exactly that, it’s called the Ultimate Guide to Repurposing Your Content.

Comment REPURPOSE below and I will send you the details.

P.S. Every slide in this carousel could have been its own post too. Think about that when you’re creating your own content!

11/02/2026

They say no one reads Reels captions, I disagree! 👎🏼

People will read anything if you give them a good enough reason to

(If they didn’t, most of the tabloid press would have gone out of business years ago….!)

The best way to do this for your wellness business is to add a great one-line hook in the only visible line of your caption to make people desperate to finish reading it

That way, they can’t help but click and consume the caption you spent so long writing

PS, comment REPURPOSE for my full guide to repurposing your existing content to create new content your audience will love (you should add these hooks too!)

04/02/2026

It’s not just you that does this, we’re all in the same boat…

Your marketing doesn’t need to stop on the weekends, but it should be working for you while you or your team aren’t working

Constant checking is good for no one and you’ll never have the new ideas and refreshed excitement that comes from setting things up so you can take a break!

Follow to make marketing your wellness business easy

29/01/2026

This is a place where you can learn exactly how to grow your wellness business on social media ⤵️

Follow along for content about:

🌍 How wellness businesses can adapt to changes on social media in 2026

🐚 What you should be saying in your content to connect and convert your customers

🌿 Where you need to be showing up to stand out from others

Meanwhile, you’ll find me exploring beautiful stately homes, playing with my new stray rescue kitten and running my social media business from home 👩🏽‍💻

23/12/2025

This is for wellness businesses taking marketing seriously in 2026… ↴

➡️ The Social Media Diagnostic & Strategy

A complete social media marketing direction for your wellness destinations, so you understand where to focus your resources to increase your bookings via customer demand and retention.

Send me a DM with STRATEGY to book in for January 💬

22/12/2025

Growing your business 2026 doesn’t mean you have to do *more* marketing…

It all comes down to working with a logical plan

Entering the New Year with a marketing strategy means you’ll ride the momentum you’ve build in 2025

Making sure the new customers you’ve attracted stay engaged

And bringing more people than ever to your destination

That’s exactly what I help you create with a Marketing Diagnostic & Strategy

↳ It’s a strategic, logical roadmap for your marketing in 2026
↳ Clear guidance on which channels to use and how
↳ Puts you back in control of your marketing with evidence-based insights
↳ It’s a strategy that’s made for your business, not just adapted for it
↳ And an internal reference point for all of your marketing activity

I’ve got three spaces in January for wellness businesses who are taking their marketing seriously in 2026.

👉🏽 DM me or comment STRATEGY to secure a date for your strategy call and receive the full strategy one week later

18/12/2025

So many spas, retreats and other wellness venues haven't caught up with what consumers actually want

I see so many destinations posting like people want to be left alone. They don’t! ❌

A huge trend that kicked off in 2025 and will get even bigger is that people are craving connection — but your content needs to show it.

People want to belong to something bigger than themselves but most wellness venues haven't yet caught up

Conde Nast Traveller recently shared their six wellness trends for 2026 and unsurprisingly, communal wellness came up

They mention communal spaces, DJ yoga, group ceremonies, sauna socials.

I can see this in my own clients:

🕺 Mellulah Retreats and Sam Wilson started Soul Medicine – a yoga rave that brings people together to dance, flow and enjoy sound healing

🌡️ The Island Sauna is built on its community. People coming together on those sauna benches in Portland has seen them have an incredible first year trading

But most businesses don’t show community in their content

They post empty rooms and stock images instead of the real interactions — which kills a customers desire 📉

If your content doesn’t show connection, customers assume there isn’t any. And, clearly, connection is the currency of wellness in 2026.

I invite you to audit your grid through this lens of community. How much of your community are you sharing with others? 🤝

15/12/2025

She went from feeling overwhelmed with marketing her retreats to having it all in hand, knowing they're fully booked... 😌

If you aren't running social ads for your business, you're seriously leaving money on the table 👏

Many clients I speak to talk to me about how they're too expensive but if they're optimised and tested regularly you should expect to see a good return!

Ads also bring measurable results so they're the perfect channel to supplement your organic platforms (like email and social) to create more predictability 💸

If you're running ads but not seeing results, please get in touch so I can help you. DM me ADS and I'll be able to help 📈

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Bath

Website

https://www.groundedsocials.co.uk/

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