Purechannels

09/04/2026

Are we obsessed with the idea that more is always better?

Because more partners isn’t always a good thing.
The opposite is often the case.

Widespread partner recruitment can hurt your partner program, not help it. Instead of getting more partners, you need to pick the right ones for what you need. According to the Foundry 2024 State of Partner Marketing Survey, most organizations work with 73 partners across various categories, with 15-20% of surveyed organizations working with over 120 partners.

To say that’s a lot of partners would be obvious. But how do you meaningfully engage with 120 partners? It’s a monumental task that hurts your bottom line instead of leading to growth.

So, if you’re looking to grow your business with the right partners instead of filling in a spreadsheet, our latest article covers what you should do to get started.

Read it here.
https://eu1.hubs.ly/H0tjPMc0

08/04/2026

Are you a thought leader or a thought repeater?

When done right, thought leadership can be valuable. But if your ideas aren't unique, you're not really influencing anyone. You just become part of the noise; another note in a symphony that no-one asked to hear.

Great thought leaders challenge thinking, make partners proud to align with them, and customers eager to listen. So, if you're looking to up your game, here's a quick mid-week challenge:

- Take some time to think about what you do, your industry, your partners, and your customers
- Set a timer for 10 minutes and write down as many unique talking points as you can (remember, you want to lead conversations, not just add to them!)

How many did you come up with?

07/04/2026

Most partner programs can show engagement.

Logins. Clicks. Content views. Event attendance.

Looks good on a dashboard, but none of that tells you if your partner experience is actually working. Because the real proof of PX isn’t engagement, it’s revenue.

If partners aren’t positioning you, selling you, and bringing you into deals, you don’t have a partner experience, you have partner theatre.

The shift happens when PX becomes commercial. That’s when:

– Adoption accelerates
– Pipeline builds
– Partners choose you in the room

That’s when it starts to pay off.

Do you measure PX in activity… or revenue?

31/03/2026

Are all partner platforms created equally?

In short, no.

But short answers don’t help anyone, and we’re in the business of helping.

Most partner programs aren’t built to fail. On paper they look like everything’s right. But a quiet problem often takes root: low engagement, campaigns that don’t get run, and portals that see no use.

What you need is a partnership that’s built to support your unique partner platform with a powerful, top-of-the-line PRM, and experts who know how to get the engagement your investment deserves.
Our latest article explains how and Purechannels are working together to change the way partner programs work for the better. We’ll both be at the Channel Partners Conference and Expo in Vegas from 13-16 April to meet and talk about exactly this.

And if your partners haven't registered yet, they can use the code UNIFYR for a free Expo-Only or discounted Standard/Premium pass. Valid for MSPs, agents, resellers, integrators, and end user consultants. Expires April 10th.

Read the article here, and we’ll see you in Vegas.

Most partner programs don’t look like failures. On paper, they often look like they’ve done everything right. There’s a platform in place, content has been uploaded, journeys have been mapped out, and internally, it feels like the foundations are there.

27/03/2026

Whether you're launching a new campaign, building a toolkit, or sending comms, partner experience (PX) must be a priority.

Because if it isn't, well, we'll let Peter demonstrate what happens...

Ready to put PX at the core of everything? Get in touch today: https://eu1.hubs.ly/H0sWjZ10

25/03/2026

Just because a partner understands your product doesn’t mean they’re confident selling it.

There’s a big gap between being informed and being enabled, and most partner programs fall straight into it.

Vendors are usually good at information. Datasheets. Webinars. Portal uploads. Release notes. Newsletters. There’s no shortage of material explaining how the product works.

But confidence doesn’t come from information alone. It comes from knowing how to position it, when to introduce it in a conversation, how to handle objections, and how it helps win a deal. That’s a very different level of support.

When the experience stops at, “Here’s everything you need to know,” partners quietly disengage. Not because they’re disloyal, and not because they don’t see potential, but because selling something they’re not fully confident in feels risky. And partners don’t gamble with customer trust.

Informing is safe. Enabling takes more thought.

If you want real engagement, the kind that turns into pipeline rather than passive portal logins, you have to help partners operate independently. That means practical talk tracks. Clear use cases. Commercial positioning. Confidence in the room when it matters.

We’ve unpacked this properly in our latest article, including what actually builds partner confidence rather than just adding to the content pile.

If your partners know your product but aren’t actively selling it, that’s usually the gap.

https://eu1.hubs.ly/H0spJsq0

Most vendors inform partners. Few truly enable them. Discover the difference between partner enablement and partner experience and why it impacts revenue.

24/03/2026

Ever tried to build flat pack furniture without instructions? It's a nightmare.

All that MDF lying around, ready to be turned into something useful. But you don't have a clue how to make it work. Of course, you could try to figure it out on your own, but it's only a matter of time before you make a mistake and end up with something that resembles a modern art piece rather than the bookcase you meant to build.

Frustrated, you throw it in a pile in the corner. That's tomorrow's problem now.

You've probably realized that we're not really talking about wooden MDF. Still, the MDF you provide to your partners works in exactly the same way. All the components and no instructions on how to make them work? That's a recipe for disaster. Worst of all, partners are more likely not bother in the first place.

To inspire action, consider the following:

- Is the campaign relevant and easy to use?
- Have we provided clear instructions?
- Do we offer enough support for teams without marketing experience?
- Is the process too convoluted?

Want MDF that partners actually use? Visit the Purechannels website now and discover how we make every dollar work harder for you: https://eu1.hubs.ly/H0spCsJ0

23/03/2026

An email lands in your inbox. You open it, skim it, and somewhere halfway through you find yourself thinking, “What exactly am I meant to do with this?”

So you close it. Maybe you’ll come back to it later. You won’t.

We’ve all done it. And your partners are no different.

The reality is they’re not sitting around waiting for vendor comms to brighten their day. They’re juggling customer deals, internal targets, sales pressure and about four other vendors all asking for attention at the same time. When your message lands, it’s competing with revenue-generating activity. That’s a tough fight to win.

If the next step isn’t obvious within seconds, it won’t happen. Not because partners don’t care, and not because your campaign isn’t good. It’s because busy people don’t spend time decoding instructions. They move on.

A lot of partner communications are technically clear, but they’re written for awareness rather than action. They explain what’s available. They describe the campaign. They outline the assets. But they never quite answer the partner’s unspoken question: “How does this help me win something?”

If that link isn’t immediate and commercially relevant, the email becomes optional. And optional activity rarely survives a busy week.

Before sending your next partner comms, it’s worth pausing for a second and asking yourself whether you would act on it if you were under pressure, chasing a number, and short on time. If the action feels even slightly unclear or slightly effort-heavy, that’s probably your answer.

Need help inspiring your partners to take action? has you covered. Check out our website now and discover what we can do for you: https://eu1.hubs.ly/H0spHBs0

19/03/2026

You've knocked it out of the park with your latest campaign materials. Now it's only a matter of time before your partners start running it, right?

Not necessarily.

If partners aren't running your campaigns (even when they're good) it's time to look at the bigger picture. High-quality content is one piece of the puzzle. But, if you haven't connected all the other pieces, partners may not understand the vision.

Want to know what could be holding your partners back? Check out our latest article, where we explore four reasons why partners choose not to run campaigns, alongside some top troubleshooting tips:

https://eu1.hubs.ly/H0sP9Gs0

Even great campaigns fail if partners lack motivation. Learn why partner marketing campaigns don’t get run—and how to fix it.

18/03/2026

Growth isn’t just a sales target.

In the indirect channel, it’s a shared outcome. And shared outcomes only work when partners feel equipped to deliver them.

It’s easy to focus on pipeline numbers and quarterly goals. Harder to focus on whether your partners actually feel confident telling your story, positioning your value, and running campaigns without friction.

But that’s where growth is decided.

When partners have a portal that makes their job easier, not heavier, they move faster.
When they have insight that builds real understanding, not just product familiarity, they speak with confidence.
And when they have a story they can make their own, selling stops feeling like translation.

None of that shows up immediately in a forecast. But it shows up in behaviour.

Partners lean in. They prioritize you. They bring you into more conversations.

Because in the indirect channel, their success isn’t separate from yours. It is yours.

If growth feels harder than it should, it’s worth asking whether your partner experience is accelerating momentum or quietly slowing it down.

That’s the work we focus on every day at Purechannels.

17/03/2026

When partners don’t understand your story, they lack confidence in selling your product.

It’s not that they lose all confidence in the face of making a sale. In truth, it’s because they don’t fully understand how your solution helps their customers. If you use buzzwords and jargon that don’t tell your partners or the customer anything meaningful, your partners are going into sales calls under-equipped with the tools to seal the deal.

Understanding breeds confidence. The moment your partner understands how your story helps their customers, how they can answer the inevitable customer questions, they can walk into calls confident they’ve got the right information.

It’s that easy. Make your story understandable, and the partner confidence will follow.