Strut Studio

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Strut Studio Rachel | Strategy-First Social Media Consultant & Coach
Turning your brand & socials into a sales machine
Building Visibility, Influence & Profit
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After 20 years in fashion, launching, marketing, and selling thousands of products, Strut Studio was born. A digital marketing agency and strategy-led partner helping service-based brands and growing businesses turn their online presence into something that actually drives results. I built Strut Studio to make marketing feel simple, human, and effective. I work with ambitious founders who are brilliant at what they do, but tired of guessing what to post or chasing the algorithm. From social media strategy and content that converts, to websites and full marketing management, we help you go from guessing to profiting with clarity, creativity, and confidence. If you’re ready for your brand to finally look as professional online as it does in person, you’re in the right place.

04/10/2026

You’re not just hiring a social media strategist.

You’re hiring your biggest cheerleader, hype woman and the person who will happily go into battle in your DMs blocking every “hey hun, have you ever thought about joining my team?” message.

I’ll keep your secrets. Listen to your rants. Talk you through the launch you’ve been putting off because you’re convinced you’re “not ready yet”, and tell you when an idea is bloody brilliant, or when we can make it better.

I’ll get so deep into the head of your customer that I’ll know what she’s worrying about, what she actually wants, what’s stopping her buying and exactly what we need to say to make her think, “Oh my God. This is exactly what I need.”

I’ll spot the angles in your business you’ve stopped seeing because you’re too close to it.

I’ll turn the voice note you send me at 10pm into a content idea.
I’ll remind you how bloody good you are when you’ve forgotten.

And somewhere along the way, I’ll become the person who knows your offers, your customers, your launches, your stories, your weird little business quirks and probably half your life story too.

Managing your marketing platforms, creating the strategy and saving you 8+ hours a week?

I mean, that’s the least I’m gonna do.

One of the first questions I ask a new client is which treatments she actually wants to be doing more of. And the answer...
28/09/2026

One of the first questions I ask a new client is which treatments she actually wants to be doing more of. And the answer is almost never what’s on her Instagram.

Her page is full of whatever’s quickest to post. The before and after from Tuesday, when she remembered to grab the content, the treatment she’s been doing for years but secretly cba with anymore, an offer post she made in ChatGPT because she needed to fill the grid with something.

Meanwhile the thing she’s really proud of, the machine she invested in, the membership she’s trying to grow, the controversial opinion her clients love her for, barely gets a look in.

When you’re working all day, you post what’s easy and what you think you need to. But your socials should be teaching people what to book with you. That means storytelling content, what changed for the client behind those before and after images, not just slapped up and hoping your audience can see it for themselves.

Those posts need to reach the right people in the right way, teach them what they need to know, and use a bit of sales psychology to show them the transformation underneath the transformation. That’s what gets someone to book.

After 20 years of making sure every single thing I worked on had an ROI, I start with the commercial side. What deserves the spotlight, who we actually want walking through the door, and what she needs to see before she’ll book. Then every post gets a job, whether that’s getting you found, getting you trusted or getting you booked. That’s VIP, and it’s why my clients end up with leads coming in every day and the new year’s diary filling up before Christmas.

If you want a social team that looks after your commercials like they’re our own, DM me HANDLED 🖤

When clinic owners book an audit with me, I always have a look at their page before we speak. And what I usually find is...
27/09/2026

When clinic owners book an audit with me, I always have a look at their page before we speak. And what I usually find is a brilliant business that nobody’s had the time to show off properly.

A before and after posted at 9pm with a ChatGPT caption. A treatment you’re really proud of that hasn’t been mentioned in months. The machine you spent thousands on, sitting in the background of one photo with no explanation. And no real sign of the woman your clients rave about.

Because when we get on a call, it’s obvious almost straight away how good you are. You know your stuff, you care about your clients, you’ve got regulars who’ve been with you for years. None of that is anywhere on your page.

And think about who’s actually looking. Someone’s friend recommends you, so they look you up that evening on the sofa. A few before and afters, no idea what the new machine does, nothing about why you do things differently. So they click on the clinic round the corner, which looks polished and busy, and that’s who gets the booking. You never even knew they were looking.

That’s usually why your loyal clients are still on last year’s prices, and why the price rise has been “next month” for about a year.

And the answer everyone gives you is to show up more. Film the reels, jump on the trends, batch your content on a Sunday, learn the editing app, write captions that actually sound like you. All on top of a full diary and a family. You didn’t open a clinic to become a content creator, and you shouldn’t have to. You’ve got a business to run.

Want your socials doing the talking for you? DM me HANDLED so new clients walk in already knowing you’re worth it 🖤

27/09/2026

And I say this as someone who waits months for the next series (the kind of series that we CAN watch together because let’s face it there’s very little we BOTH like) only to sit with my phone open, doing something else and then asking ChatGPT what did I miss.

I’d lay money on it, that you’re the same.

You finished with clients hours ago. He’s put the tv on. You sit down next to him, then remember you haven’t posted.

“Just need to do something quickly.”

Forty minutes later you’re still on your phone, rewriting a caption, replying to DMs, wondering whether to use one of your saved inspo posts to make a reel or carousel, worrying about how to make it sound remotely like you.

He’s halfway through the thing you said you’d watch together. And you might be sat right next to him, but technically you’re not really there.

He thinks you’re obsessed with your phone. You get pi**ed off as he doesn’t seem to realise you’re trying to build something for the future.

And all the “just be consistent” advice you keep reading just makes it ten times worse.

Because you know you need to show up, but those hours have to come from somewhere. And when your working day is already full, they usually come from the only bit of the day that was meant to be yours. Dinner, your friends, the gym, time with your partner, or doing absolutely nothing because you’ve already worked all bloody day.

You didn’t invest all this time and money to build a brilliant business just so you could spend Sunday night letting your husband watch Mobland without you.

If your socials stopped following you home, what would you actually do with your evenings? 🖤

Strut Studio is growing and we’d love you to be part of it.We’re looking for an experienced Social Media Account Manager...
22/09/2026

Strut Studio is growing and we’d love you to be part of it.

We’re looking for an experienced Social Media Account Manager to join our team, working across a brilliant mix of founders and brands in health, wellness, aesthetics, property and tech.

You’ll know social. How to build a strategy, spot the content idea, write a bloody good hook, read what the numbers are telling you and turn all of that into work that actually gets results.

You’ll be confident managing your own client accounts and relationships, bringing ideas to the table and getting stuck into content. We’re looking for someone with experience already, but you’ll have plenty of support, training and the backing of an award-winning team around you too.

And while social is where you’ll spend most of your time, we do a lot more than social. Email, funnels, websites, AI and wider marketing strategy are all part of the world at Strut, so there’s lots to get involved in if that’s your thing too.

It’s a freelance, remote, UK based role with flexible hours, plus in-person training, team days and content shoots.

If you know social, love working with clients and are looking for your next move, we’d love to hear from you.

DM me the word HIREME and I’ll send you the full details and application link, then jump in to answer any questions.

Come and say hello 🖤

“I’ll do it when I’m ready” is the most expensive sentence in business. Sometimes you’ve just got to put your big girl p...
22/09/2026

“I’ll do it when I’m ready” is the most expensive sentence in business. Sometimes you’ve just got to put your big girl pants on and do it anyway…

What’s the thing you’ve been “thinking about” for six months?
Yeah, that’s the one….

Why haven’t you done it?🤷🏻‍♀️

Everyone’s scared to admit they’re using AI.Like all of a sudden that makes you s**t at your job, but what actually make...
20/09/2026

Everyone’s scared to admit they’re using AI.

Like all of a sudden that makes you s**t at your job, but what actually makes you s**t is knowing there’s an incredible tool that can solve so many of your problems and using it the wrong way.

So yes, in our agency we use AI.

(And if you’re an anti Ai-er, that’s cool, let me know when you’ve chucked out your Alexa and stopped using the map on your phone…)

But anyway here’s what we don’t do…

✖️Hideous AI posters!!!
I can tell, your customer can tell, the algorithm can tell. They are lazy, look cheap and tell me you cut corners.

Get them done properly please, for the love of god and your beautiful branding.

✖️Outsourcing our brains
Whether it’s copy, strategy or creative direction, that’s human work, otherwise you’re just getting a p**s poor average result. Yes, check your spelling and grammar if you’re not sure, but if your captions are “here’s the thing, it’s not x, it’s y, let’s foster a transformative, seamless journey” with an em dash, and your strategy is based on whatever the algorithm trawled the internet for, it’s missing your business nuance. Brainstorming is fine - brain replacing is not.

✖️Anything legal, private or confidential
Bank statements, accounts, invoices and any of our clients’ info cannot go anywhere near AI! Obviously.

But we do use it… because we are not dum dums and if there is a way to do a repetitive task so we have more time to be strategic, creative and deliver better results for our clients then that sounds like a bit of us…

Ours is linked to our Slack channels, emails and Metricool. It works like a PA - reminders, deep research dropped into Slack, inbox sweeps, checking our projects and flagging anything that is falling through the cracks.

We even recently helped Carrieann, a founder with a stretched team, set up simple AI workflows that save her hours a week, so her team can focus on client delivery and incredible service. Clinic owner, wellness pro or booked and busy founder, there are so many ways to use AI without outsourcing your brain.

Save this to steal the list, and if you want it set up in your business, drop me an “AI” in the DMs and I’ll send you the 121 details.

Pretty content isn’t a strategy.It matters - but it’s the smallest part of one.I actually warn new clients about this be...
15/09/2026

Pretty content isn’t a strategy.
It matters - but it’s the smallest part of one.

I actually warn new clients about this before they sign. The first two weeks, we are not posting. We’re deep in your business instead.

✔️What makes you different.
✔️Who you actually WANT to work with.
✔️What’s already working / not working.
✔️And the journey your customer takes when they click.

All of it gets pulled apart before anything gets made.

I can’t help it. Twenty years in boardrooms, building strategies with millions riding on them, means this is just how I work.

Nobody in those rooms signed off a season just because the designs looked nice. We pulled apart the look and feel, the messaging, the launch plan and exactly how we were going to sell it.

Your socials are your shop window, so they get the same treatment.

And by the time we start creating anything, we already know who we’re talking to, what we want you to be known for and what your content actually needs to do.

That’s why our clients get results, not just likes. They’re clear on what their brand is and who it’s for, and so is everyone who finds them.

If you’ve been posting your before and afters and wondering why they’re not converting, this is the bit that’s missing.

Not just better content. The strategy underneath it.

If you’re ready to hand your social media over to someone who’ll think about the strategy and do the doing, DM me STRATEGY.

Two days in a field last week, with thousands of business owners, who had some pretty inspirational, slightly unhinged i...
14/09/2026

Two days in a field last week, with thousands of business owners, who had some pretty inspirational, slightly unhinged ideas.

These are the conversations I’m still thinking about. Even the 5th one… don’t want to know WHY that came up at Ideas Fest but apparently, it did.

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