JPS Print Consultants

JPS Print Consultants Printing Services | From initial design brief to printed items, we look after you all the way. JPS Print Consultants | Design, print and mailing services.

I don't often do it, but last week we bought our supermarket shopping online. I had forgotten the joy that comes when so...
04/05/2022

I don't often do it, but last week we bought our supermarket shopping online. I had forgotten the joy that comes when something you order is unavailable and you get upgraded at no extra cost.

No standard broccoli ? Have the "finest" version

Zero own branded baked beans Take Heinz for your trouble.

Those little moments make a difference because you know you're getting value in excess of the investment you've made, and that additional value is laid bare for you in the bill.

While most of us don't sell baked beans, the principle of creating excessive value is one that all of us need to live, especially right now.

In a world of spiralling prices, value is hard to come by, and if you can communicate your value powerfully and show how it exceeds your price, you'll stand head and shoulders above most in your market.

So, are you?

We have a little fridge for drinks in the staff kitchen. Open the door and you'd see a few cans of Coke, Lilt and some b...
25/05/2021

We have a little fridge for drinks in the staff kitchen. Open the door and you'd see a few cans of Coke, Lilt and some bottles of water.
Often, the fridge would go weeks without a drink being taken out of it, I guess we were getting through 6 or 7 drinks a month.

Last week we swapped that fridge for a glass fronted one and filled it full of drinks.

This week, we need to order some more drinks, we're now getting through about 6 or 7 a DAY.

• The size of the fridge hasn't changed.
• The location of the fridge hasn't changed.
• The drinks inside haven't changed.
• The price of the drinks hasn't changed (still free!)

The only thing that's changed is that now you can see inside the fridge without opening the door.

Small changes to the way something is marketed can often make dramatic differences to the number of sales, IF you know what you're doing.

If you would like to improve the way you carry out your marketing so that you are more visible, we can help you. Get in touch to discuss your next marketing campaign and we can show you how we could help.

My son bought some premium branded shorts the other day.The product was fantastic, couldn’t fault it. The marketing that...
29/04/2021

My son bought some premium branded shorts the other day.

The product was fantastic, couldn’t fault it. The marketing that came alongside it? To be honest, I wasn’t hugely impressed. The shorts came in a polyethylene bag, with an invoice. Nothing more, nothing less.

❌No “Note from the founder”
❌ No mini-catalogue showing me some of the other products I could buy.
❌No special offer on my next purchase within the next 14 days to get me to buy again.

I feel like they’re leaving money on the table - with a few simple tweaks, mainly to what they chuck inside the polyethylene bag, they’d easily get more traffic to their website, more interest in more of their products, and more sales per customer.

Plenty of other businesses are in the same boat, with all the focus on acquiring new customers, and precious little on getting existing customers to buy again.

With cost of customer acquisition ever increasing, it’s never been more important to maximise the value of every single one.

The question is: are you? What’s in your polyethylene bag?

I would be delighted to help you re-connect with existing customers with a little direct mail campaign and help you with your marketing print literature. Call me on 0800 0834 827 for a chat.📞💻

Tips on maximising savings on your direct mail campaigns💻We have put together a chart to help you plan your direct mail ...
21/04/2021

Tips on maximising savings on your direct mail campaigns
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We have put together a chart to help you plan your direct mail campaigns effectively.
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JPS Print Consultants can help you with all stages of the process from making sure the paper and processes are environmentally friendly, helping you choose the most cost effective size, weight and method of posting your campaign, to helping you apply for any Royal Mail incentives and obtaining further postage discounts. We can guide you on all other aspects of the campaign to make sure you really do get the most from it and maximise your sales.
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If you have any questions, would like to chat through your next campaign to see how we can save you money or would like a comparative quote, please do get in touch.
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On your marks... Get set... GO !!!!!!!!!As the UK continues its roll out for the lockdown exit strategy, many businesses...
12/04/2021

On your marks... Get set... GO !!!!!!!!!

As the UK continues its roll out for the lockdown exit strategy, many businesses will be opening up today!

Whether you are opening or still being forced to close as some industries are - now is the time to put in the effort and the hard graft to ensure the rest of 2021 is successful for your business.

I wish you every success for the remainder of 2021

Jason

PS If you need any help with any print or direct mail projects, please do get in touch.

We would like to wish you a healthy and happy Easter weekend, from all of us at JPS Print Consultants.🐣🌷
01/04/2021

We would like to wish you a healthy and happy Easter weekend, from all of us at JPS Print Consultants.🐣🌷

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HP92YF

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