Social Strategy Builder by Pippa Shakespeare

Social Strategy Builder by Pippa Shakespeare Mayfly Social has rebranded to Social Strategy Builder!

New name, same purpose; to remove the frustration, flounder and false starts that surround social media for Professional Services & B2B companies, by creating purposeful and intelligent strategies.

Mayfly Social has rebranded to Social Strategy Builder! New name, same mission; to remove the frustration, flounder and ...
22/10/2024

Mayfly Social has rebranded to Social Strategy Builder! New name, same mission; to remove the frustration, flounder and false starts that surround social media marketing for Professional Services & B2B companies, by creating purposeful and intelligent strategies.

Grow your audience ✦ Strengthen your reputation ✦ Get the results your firm deserves

In case you need a reminder:

I work with the marketers and leaders of Professional Services and B2B firms, who understand that social media is a powerful marketing channel, but don’t know where to start or how to get it right – and don’t want to lose time, energy and precious reputation constantly course-correcting or getting it wrong.

Social Strategy Builder is my proven 8-step system for building a purposeful and intelligent social media marketing strategy with my clients.

A North Star and playbook rolled into one, your resulting strategy enables you to find, reach and spark meaningful connections with your ideal audience, build relationships and achieve tangible results for the business:

✦ Brand and employer brand awareness
✦ Lead generation
✦ Engagement and conversations

What’s more, your social media marketing strategy gives you absolute clarity, purpose, direction and focus for all your day-to-day social media activities, transforming the way you work:

✦ Efficiency
✦ Consistency
✦ Longevity

If you’d like to learn more head over to my website (link below) which has received a fantastic makeover thanks to Chiltern Digital and Burnt Peach Design. Photos as always by the amazing Jenny Kaye Photography

And in the meantime I’d love you to connect with me over on LinkedIn (link in About) where I share lots of info and advice on all things social media marketing strategy. Plus the occasional bad joke.

Hopefully see you there.

Pippa x

https://www.socialstrategybuilder.co.uk/

Step aside, Bartlett, she's only gone and done a podcast! 😂 Enormous thanks to Justin Campbell at SalesSource.ai who inv...
29/06/2023

Step aside, Bartlett, she's only gone and done a podcast! 😂 Enormous thanks to Justin Campbell at SalesSource.ai who invited me on his Future Fuzz podcast to talk all things B2B social media marketing.

Have a listen and learn about how small businesses can humanise their marketing, what hot trends are on the horizon, and how you can use your content to nudge prospects towards working with you.

And hear about the time that I totally f*(£ed up going Live on Instagram! Something I think we can all learn from (and why I teach strategy and not which buttons to press) 😂

Here's the link to my dulcet tones. Enjoy! https://podcasters.spotify.com/pod/show/digital-marketing-podcast/episodes/EP-46---Pippa-Shakespeare---Social-Media-Strategy--Adopting-a-human-approach-e26be78

Did you know that nearly 80% of consumers will buy from a business after a positive experience on social media? Yet stil...
24/05/2023

Did you know that nearly 80% of consumers will buy from a business after a positive experience on social media?

Yet still, many small and medium sized businesses aren’t using social media to their full advantage. Or at all.

The challenge?

Many founders and business owners don’t know where to start or how to get it right. Which I totally understand. Social media as a marketing channel is free and easy to get started on, so they're somehow expected to successfully conduct their marketing there without any idea of how to get results, or what success actually looks like.

The result?

A 'spray 'n' pray', 'on-off' approach to social media marketing. It doesn't yield results and it wastes precious time, energy and money that could be better spent elsewhere. It's incredibly frustrating and feels like a monkey on your back. 🐒

The solution?

Strategy.

An intelligent and bespoke strategy enables you to make sense of the muddle, break free of the inertia and take control.

With a strategy defined, you can conduct marketing on social media in a way that is aligned with your business goals and actually yields results.

And a strategy is what will keep you going when the going gets tough. 🎯

To this end, I provide a Social Media Audit; a 60-minute consultation where we look at your current social media marketing strategy, identify how aligned it is to your business goals and find any gaps.

I’ll show you how to fix those gaps and share some valuable information on how to improve your results, grow your accounts and generate more business through social media.

SPECIAL OPPORTUNITY – I normally charge £195 for this consultation but I have two spots to give away for FREE for businesses who want to be strategic with social media.

If that’s you and you’d like one of these spots, then email me on [email protected]

And if you don't have a strategy, then we really need to talk as I can help you get started on creating one.

Chat soon,
Pippa

Data source: Sprout Social.

Feeling a bit stuck for ideas? Need some inspiration to get you back on track?⁠⁠Every month I'll be sharing 9 ideas for ...
28/02/2022

Feeling a bit stuck for ideas? Need some inspiration to get you back on track?⁠
⁠
Every month I'll be sharing 9 ideas for social media posts for the month ahead. Each post is designed to do one or more of the following:⁠
⁠
✅ Help you build brand awareness⁠
✅ Help you build an engaged community⁠
✅ Help you deepen relationships with your followers⁠
✅ Help you send traffic to your website⁠
✅ Help you generate leads⁠
⁠
Either way, it should help you. 🤩 ⁠
⁠
If you enjoy them, please feel free to share them with a friend or save them for later! ⁠
⁠
Pippa x⁠
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You're a brilliant business owner - not a social media marketer - and probably never had any aspirations to be one! So h...
21/02/2022

You're a brilliant business owner - not a social media marketer - and probably never had any aspirations to be one! So how are you supposed to know the in depth ins and outs of social media whilst trying to do your full time job?! ⁠
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It's only natural that you'll run into difficulty from time to time, run out of inspiration or make a few mistakes. I'll fully admit to having made a few myself. I remember when I tried to go live whilst out on a dog walk in a lame attempt to multi-task, and didn't realise I was in a valley and therefore a 3G black spot! 😖 ⁠
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And so one thing I aim to do with my little space here in the Instasphere is to make life a bit easier for you, and your social media marketing a bit more efficient and effective. Because who wants to lose time and effort to social media? 🤷 Me personally? I'd rather be playing Uno with my kids*.⁠
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So here are a few quick tips to get you back on track in case you're feeling a bit stumped. ⁠
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If you find them helpful then please do share to your Stories and spread the love - you never know whose day YOU might make a bit easier! ⁠
⁠
x⁠
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*Of course I really mean drinking a cold G&T with a good magazine in a quiet room away from the family. ⁠
⁠
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⁠

You've probably heard the odd rumour about changes that have been made to the platforms, or are coming. Or maybe you've ...
14/02/2022

You've probably heard the odd rumour about changes that have been made to the platforms, or are coming. Or maybe you've noticed a new button here and there. ⁠
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Here are my predictions for the main movers and shakers in the social media world in 2022.⁠
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Are there any in there that get your pulse racing or make you nervous? Let me know in the comments below! ⁠
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Feeling a bit stuck for ideas? Need some inspiration to get you back on track? Every month I'll be sharing 9 ideas for s...
31/01/2022

Feeling a bit stuck for ideas? Need some inspiration to get you back on track?

Every month I'll be sharing 9 ideas for social media posts for the month ahead. Each post is designed to do one or more of the following:⁠
⁠
✅ Help you build brand awareness⁠
✅ Help you build an engaged community⁠
✅ Help you deepen relationships with your followers⁠
✅ Help you send traffic to your website⁠
✅ Help you generate leads⁠
⁠
Either way, it should help you. 🤩 ⁠
⁠
If you enjoy them, please feel free to share them with a friend or save them for later! ⁠
⁠
Pippa x⁠
⁠
⁠
⁠

As a busy business owner, your time is precious. On a normal day you've got many different hats to wear - client work, m...
17/01/2022

As a busy business owner, your time is precious. On a normal day you've got many different hats to wear - client work, marketing, accounting, website and tech, possibly a bit of HR, new product development... the list goes on.⁠

And that's on top of running a busy household, keeping the family fed, dog walked, groceries bought. ⠀
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So don't let social media marketing become the thing that unduly consumes your energy, time and focus and leaves you feeling uninspired or lacking the passion for running your business.
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Because carrying out social media marketing without some kind of strategy is going to do just that. ⁠⠀
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A really simple way of regaining focus is to take some time out and ask yourself 3 simple questions:⁠⠀
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1️⃣ Why am I on social media? ⁠⠀
Which business or marketing objective is it going to solve? Create brand awareness? Promote a product launch or event? Drive website traffic? Generate leads? ⁠⠀
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2️⃣ How am I going to succeed? ⁠⠀
Who is your ideal customer and how will you reach them? What sort of content will you share? Which platforms will you use? What growth tactics will you employ?⁠⠀
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3️⃣ How am I going to measure success?⁠⠀
Which metrics will you track so you know what's working? So you can test, learn and adapt with confidence? ⁠⠀
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Carry out this exercise and not only will you regain purpose, control, confidence, direction and focus in your marketing, but you'll start seeing results. You'll find you start attracting the right kind of customer - the kind of customer that lights you up and moves you closer to your goals.
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Sound good?

Pippa x⠀


When your wreath arrives, the sun shines AND it’s your birthday 🥳☀️🎄🤪Wreath 💯 outsourced and proud. Thanks Lorna you ...
09/12/2021

When your wreath arrives, the sun shines AND it’s your birthday
🥳☀️🎄🤪

Wreath 💯 outsourced and proud. Thanks Lorna you are a genius!!! 🤩

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