Plan 23

07/12/2022

Wow, my last post was back in the Summer heatwave. I've not gone anywhere, lots going on behind the scenes for clients.
I wanted to share with you that last weekend I got to see the full re-brand of the Fir Tree Inn that I worked on.
I did the silly squeak of excitement and happy dance in the middle of damp and grey Woburn Sands. I can't believe how big that logo is. :-) Loved working with the Fir Tree team on this. Have a great Christmas guys.

11/07/2022

About tp take a work call

12/01/2022

Sorry for a negative post but this kind of thing happens too often and makes me so mad. Once again the graphic design industry being undervalued and dismissed.
Competitions like this only make it harder for professionals to be taken seriously and reinforces the belief of many that 'anyone can do it yourself in Canva'

Graphic designers hit out at WECA's transport logo competition saying it takes work away from experts.

10/12/2021

Happy Christmas Jumper day everyone.

01/11/2021

You can tell it's the first of the month, Every other post on my FB feed is an advert for courses to grow my audience / cleints, exersise programs or clothing or financial services products.
Needless to say they have all been hidden.
With the amount of Social Media experts around you would have thought a few would be advising NOT to start an add campaign on 1st

20/10/2021

Had you noticed the BBC had changed it's logo? Back in June this year it revealed the new look. The previous design featured three blocks containing the letters B,B, an C in Gill Sans font.

The new logo, makes the blocks slightly wider apart and changes the font used to one created and owned for the BBC called BBC Reith. This means they no longer have to pay licensing fees to use Gill Sans.

Today the BBC launched the full 'modern makeover'. Its services, Weather, Sport, IPlayer, Sounds and Bitesize have had an update. Now featuring icons made up of three blocks in differing colours.

The BBC said it wanted to modernise "all aspects of our services so the experience feels coherent wherever you access our content" adding that it wanted to "join the dots" between the different BBC services "through simplified layouts and graphics".

The work is a collaboration between BBC’s in-house teams and Wolff Olins. The exact cost of the re-brand will not be revealed.

Here is what the BBC have to say on the subject.
https://lnkd.in/eG3uRdQj

For me, the jury is still out on the BBC cubes redesign. The cost comparison between the saving on font licensing and the rollout across all 'touch points' (I still hate that phrase) would be interesting, given that the BBC is a publicly funded company.

As for the new services icons. I quite like them, bold, clean and given a few weeks In use easily recognisable as stand alone designs.

I'd love to know what you think.

13/10/2021

The Great British Railway Logo debate. The new temporary logo raising eyebrows ahead of a proposed New Look in 2022

Have you seen the new temporary British Rail logo over the last few weeks? What do you think? Launched on 22nd September the logo incorporates 5 tones of green in the traditional double arrow shape. Launched to emphasis the railways 'green' credentials to coincide with the Glasgow Climate Change Con

11/10/2021

Shock Horror I cooked again this weekend!!! Real food not just jelly. I made gravy using stock cubes and once again had a look at the back of the box.

Tiny 3/4pt writing, in white on a pale yellow background is almost impossible to read. It may look ok in this picture but remember this is on the back of a box of 12 cubes of granules.

Stock cubes of course come in a variety of flavours and in different coloured boxes, typically red, yellow and green. When designing a style guide that will be applied across a range of distinct colours you need to test how each combination of background and font colour work.

What looks great on a bold red may be almost invisible on yellow. Be prepared to use an alternative colour of text, or change the style of the panel to allow for a consistent look.

Remember the back of packaging contains vital consumer information. Make it clear.

09/10/2021

Had a lovely time at the Woburn Sands Community Market today. Some wonderful creative individuals. Of and this rather nice looking roller banner in the garden centre.

06/10/2021

So pleased to see the signs out for this Saturday. Loved working with the team to create these. Fingers crossed for the sun on Saturday.