21/07/2021
Our business world is full of terminologies that people use without knowing the exact meaning.
Knowing the difference between the target audience and target market is essential for any sales representative, marketer, or entrepreneur.
A target market is a group of potential customers to whom a company wants to sell its products and services. In contrast, the target audience is much narrower; it is the demographic of people most likely to be interested in a company's product or service.
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