16/07/2026
Great evening at The Carpet at the BFI, Southbank with leaders Katie, Diana, and Byron. Lots of interesting conversations about community, entertainment, brands and where the future is heading.
One thing is becoming increasingly clear: in a world of AI-generated content and LLMs, authentic human conversation is only becoming more valuable.
We’ve been banging the Reddit for Business drum at Tiny Lagoon for a while now because we genuinely believe the brands that succeed in the future won’t simply advertise to audiences, they’ll earn a place within communities. The best consumer brands are becoming entertainers and participants rather than just broadcasters.
As LLMs become part of everyday search and discovery, authentic human conversation becomes even more valuable too. The future for brands will belong to the brands that earn their place in genuine discussions, contribute meaningfully to communities, publish AI-readable content, and build hyperlocal experiences worth talking about. AI is naturally changing how people find information, but these authentic communities are becoming even more important because they’re where original insight begins. And to think we used to spend thousands on focus groups not that long ago. Now it’s in the palm of your hand.
Thanks to Reddit UK for hosting and to everyone we met for the really engaging conversations.
