ZCM Digital

17/09/2026

Yesterday was definitely a day for getting out from behind the laptop and actually seeing people 🙌

I spent the day at the Festival of Business NI Chamber , and it was so lovely to bump into so many familiar faces, have a proper catch up and meet some new people too.

Then last night it was on to the Grow It Alumni event with Women in Business at Waterman

Such a fantastic evening, gorgeous food, great company and I really enjoyed hearing from Sandra Corkin from Oasis Travel | Travel Agency and listening to her story and experiences in business.

And, of course, part of the evening was spent trying to figure out which famous person was outside in the cathedral quarter 😂

A very busy day, but a really enjoyable one. One of those days that reminds me just how valuable it is to step away from the screen, get out and have real conversations with other people in business.

Thanks to everyone involved in organising both events 👏

photo credit Michelle Cassidy-Donnelly

16/09/2026

Delighted to share the new website for Newtownards Chamber of Trade

The aim was to create a fresh, professional and easy-to-navigate website that better reflects the Chamber and the important role it plays in supporting businesses across Newtownards and the wider Ards Peninsula.

It was also important to create a website they can continue to build on, adding sections fo new members, news, events and resources as the Chamber grows.

The new WordPress website includes:
✔️ A fresh, modern design
✔️ Improved navigation and user journey
✔️ A stronger focus on Chamber membership
✔️ Dedicated news and events areas
✔️ Clear calls to action throughout
✔️ Mobile-friendly, responsive design
✔️ An easy-to-manage platform the Chamber can update and grow

It’s always great working on websites for organisations that play such an active role in supporting local businesses.

🌐 Take a look at the new site: ardschamber.com

If your website no longer reflects where your business or organisation is today, it might be time for a refresh.

14/09/2026

Your website could be costing you customers, without you even realising it.

Your business has moved on, but has your website?

Businesses evolve....

Your services change, your experience grows, your branding develops, and you get clearer on whom you want to work with.

But often, the website gets left behind, and that's where it can become a problem.

If someone landed on your website today without knowing anything about your business, would they see the business you are now, or the business you were three years ago?

Your website is often one of the first places a potential customer goes to check you out.

An outdated website can mean outdated services, old messaging, poor imagery or a brand that simply doesn't reflect the quality of what you offer today.

And potential customers won't necessarily tell you that's why they didn't get in touch; they'll just leave.

Take five minutes today and look at your website as if you've never seen your business before.

Does it still represent you?

11/09/2026

Friday Fun Fact...

Did you know YouTube was created as a video dating website? 😲

Back in 2005, the founders launched "Tune In Hook Up" for singles to upload video intros. Nobody used it, so they pivoted, opened it up to any video content, and built the YouTube we know today.

A little Friday reminder that sometimes your first idea doesn’t have to be the final one.

Websites, and businesses are meant to evolve. The key is listening to your audience, adapting, and letting real user behavior guide your next move.

Has your business or website taken an unexpected pivot since you first launched? I’d love to hear your story below👇

10/09/2026

A little bit about me......
I’m Zoe, the person behind ZCM Digital.

My background is probably a bit of a mix of everything that now makes up the work I do.
I studied Computer Science at Queen’s University Belfast, originally thinking I’d go down the programming route. That was where I first got hands-on with HTML and websites.

My career then moved into business development and marketing, where I worked closely with small businesses and got a real understanding of how they operate, how they market themselves and the challenges that come with trying to grow.

Fast forward to now, and I’ve somehow ended up combining all of it.
The technical side.
The design side.
The marketing side.
And the business side.

Today, I design, build and support WordPress websites for businesses, helping make the whole process feel a lot less overwhelming.

I really enjoy working with business owners directly, getting to understand what they do and creating websites that actually feel like their business, not just something that looks nice on screen.

And that’s probably the part I enjoy most: seeing a business go from “our website really needs sorted” to having something they’re genuinely proud to send people to.

So that’s me…..part web designer, part problem solver, part tech support, part marketer, that mix is what helps me look at a website from more than just a design point of view.

If your website is currently sitting in the “it really needs sorted” category, or you’re planning something new and don’t know where to start, feel free to get in touch.

I’m always happy to have a chat about what you need and point you in the right direction.
🌐 zcmdigital.com
📩 [email protected]

09/09/2026

New website live for Christina Wilhelm

It was a real pleasure to design and develop the new website for Christina... #1 bestselling author of It’s Breast Cancer: Now What?, cancer patient advocate, communications expert, speaker and Alamo Advocate Scholar.

Christina has taken her own experience and turned it into something incredibly powerful, using her voice, expertise and platform to advocate for patients, improve conversations around cancer and life-changing diagnoses.

The new website needed to reflect everything Christina has achieved and give her a strong platform for what comes next.

We brought together her:
📖 Bestselling book
🎤 Speaking and advocacy work
💬 Communications expertise
🤝 Consultancy work
⭐ Experience, media appearances and credentials

All within one professional, accessible website that puts Christina, her voice and her mission at the heart of it.

I’m really pleased with how this one came together, and even more pleased to have created a platform for someone doing such important work.
Take a look 👇

christinawilhelm.com

08/09/2026

Your website form could be working perfectly, and you could STILL be missing enquiries.

One tip I always recommend to businesses:
Treat your website forms as part of your sales system.

Seeing a “Thank you, your message has been sent” notification doesn’t necessarily mean that email has actually reached your inbox.

A few things worth checking:
✔️ Use properly authenticated SMTP/transactional email rather than relying on default WordPress mail
✔️ Store form submissions within WordPress where appropriate, so you have a backup
✔️ Check your spam/junk folder
✔️ Regularly submit a REAL test enquiry and make sure it arrives
✔️ Check that the right person in your business is actually receiving the notifications

Your website could be generating leads you don't even know you're missing.

Quick task for today: Go to your website, fill in your own contact form and check that the enquiry arrives where it should.
When was the last time you tested yours?

07/09/2026

One BIG reason your website is so important when you’re growing a business?

It’s a digital space YOU control.

Social media is brilliant for building awareness and connecting with customers, but ultimately, you’re building your presence on someone else’s platform. Algorithms change. Reach changes. Features change. Accounts can even be restricted.

Your website is different. It’s your space to showcase your business, your services, your work and your reviews, exactly how you want to.

And social media can then do an important job: drive people back to YOUR website.

Use social media to build your audience. But make your website the online home of your business

01/09/2026

When was the last time you checked your website content? Your website might have too much on it.

Old offers. Huge blocks of text. Sliders with five different messages. Jargon. Pages nobody visits. Information that might be useful… but probably isn't.

View my latest blog👇

A business starts with a fairly simple website. Then a new service gets added. Someone wants an announcement on the homepage. An old offer stays up because nobody remembers to remove it. Another paragraph gets added because it “might be useful”. A few years later, the website is full of informat...

27/08/2026

50 FIVE-STAR GOOGLE REVIEWS ⭐

A little milestone for ZCM Digital: yesterday I got my 50th five-star Google review 🎉

Reading back through them, what means the most isn't just hearing that clients love their websites.

Words like responsive, reliable, knowledgeable and easy to work with appear again and again, which means a lot.

When I started ZCM Digital, I wanted to do more than just build great websites. I wanted to become a trusted partner to my clients, providing reliable support and helping them get the most from their websites long after they launch.

A huge thank you to every client who has trusted me with their website, recommended me to someone else, or taken a few minutes to leave a review.

Every recommendation and review helps ZCM Digital continue to grow, and I’m incredibly grateful to everyone who has taken the time to leave one. 💛