02/06/2022
Targeting:
Do you know the profile of your perfect customer? Online advertising gives you
the ability to target and retarget the ideal prospects.
Retargeting will serve ads based on prior engagement, enabling you to identify your ideal
customer profile.
Once you know what your customers look like, you will know just who to target and
where to find all similar users online,
making sure they too are being served your ads. When advertising online,
you have the ability to target a population as specific as ,
men, age 18-35, who searched for Giants tickets between the hours of 7-10 pm or as broad as
men, age 18-35, ensuring your message is in front of the right people at the right time.