01/12/2025
A mismatch of šø but definitely a grid worthy milestone.
So saying āfeck itā to curated feeds and posting the lot!
So proud to pick up two awards at the awards on Friday night:
š Culture, Art, Sport & STEM campaign for our work for .belfast
š Plus Independent PR Practitioner of the Year.
Without going all āOscars acceptance speechā a few reflections and thank yous, because whilst this business is an independent practice, I seldom work solo.
When I started SD Create in 2022, I wanted to build something different.
This business is built on collaboration and from my experience, thatās where creativity thrives.
Iām surrounded by the most incredible associates, consultants, creatives, photographers, videographers, designers, and events people that I handpick to create bespoke teams: the best people, for the best briefs.
And it was an absolute pleasure to celebrate with so many of them on Friday. We definitely should have won a third award - Best table - the craic was mighty. š¤£
Huge thanks to all our clients and special hat tip to .mimi, Emma Hart, and the entire Strand team for trusting us, itās a privilege to help tell your story. And a massive thank you to my right hand woman, who has been absolutely central to this and lots of other projects over the last two years.
It was lovely to celebrate with lots of other longtime collaborators, Stephanie , , , , , , .greenan, - I wish I could have invited more (WE NEED A BIGGER BOAT) but Iām so grateful to you for being part of it all.
Finally, big thanks to and all of the CIPR NI committee for a great night. We see you and all the work that goes in from a voluntary committee on top of the day job; and for the pics that will stand out here from the rest!
Congrats to all the winners and those shortlisted. We have a great PR community here and itās great to be part of it.
Iāll leave it there. š“ Youāll find longer musings over on LinkedIn if youāre remotely interestedā¦
