Glaze Digital

02/06/2026

A warm welcome to Erin McCann, who joins Glaze Digital as Ecommerce Project Manager 👋

Erin will lead project coordination across teams and stakeholders, helping ensure clear communication, efficient delivery and a smooth experience for clients throughout the redevelopment process.

We're delighted to have her on board and look forward to the expertise and energy she'll bring to the team.
Welcome to Glaze, Erin.

29/05/2026

Think Shopify Plus is only for the biggest brands?
Not necessarily.

If your store is growing, there may come a point where lower fees, better automation and greater flexibility just start making commercial sense.

We've broken down the signs you could be ready for Shopify Plus for in our latest blog below...

Shopify Plus isn’t where most brands begin. Shopify Plus is typically adopted once a business reaches a level of scale or operational complexity that the core Shopify plans no longer handle as efficiently: the shift is less about features and more about how the business operates. The positioning o...

14/05/2026

Most Shopify optimisation conversations focus on traffic.
But long-term performance is often shaped by what happens after somebody lands on the store.
Retention. Friction. Returning visitors. Customer journey improvements.

Our latest blog explores why ongoing optimisation plays such an important role in sustainable Shopify growth, and why smaller improvements often compound over time.

Read more:

Even if your Shopify store stays exactly the same, the factors shaping its performance don’t. Customer expectations shift. Traffic sources change. Competition evolves. Over time, those external changes influence how the store performs, even without deliberate updates. In that context, performance ...

07/05/2026

Most Shopify app stacks grow gradually.

Reviews. Subscriptions. Loyalty. Search. Analytics.
Adding functionality is usually the easy part. As Shopify stores scale, the bigger consideration becomes how those systems work together over time.

Our latest blog explores what changes as app stacks grow, and why app management becomes increasingly important as stores become more operationally complex.

Read more:

Most Shopify stores aren’t designed as a complete system from day one: they’re built over time. Apps are added as the business needs more from the store. Reviews. Subscriptions. Promotions. Upsells. Loyalty. Returns. Each one usually makes sense when it’s introduced. That flexibility is one of...

30/04/2026

Most Shopify performance gains don't come from one big change.
They come from how your store is set up, and how it evolves as more gets added.
That's why it's not always clear what's actually driving performance day to day.

In our latest blog, we break down where gains typically come from, and what to focus on if your store isn't delivering.

Read more:

There’s no single change that transforms Shopify performance. Most improvements are down to a series of strategic decisions that shape how the store works over time. Some are visible. Many aren’t. The challenge is knowing which ones actually matter. Where performance is really shaped It’s easy...

17/04/2026

A Shopify audit isn't just about finding issues.
It's about understanding what's actually shaping how your store performs.
From page speed to how apps and structure work together, a lot of it isn't obvious day to day.

Our latest blog breaks down what a Shopify audit really looks at, and when it becomes useful.

Read the full blog: glazedigital.com/blogs/news/what-to-expect-from-a-shopify-audit

10/04/2026

Tweaks… or rebuild?

Some Shopify stores need a few smart adjustments to improve performance. Others need a rebuild.
The challenge is knowing which you're actually dealing with.

We've outlined how to tell the difference, and what to consider before making the call.

Read more in our latest blog:
https://glazedigital.com/blogs/news/tweaks-vs-store-rebuild-making-the-right-call

02/04/2026

As Shopify stores grow, things change.

Apps build up. Navigation expands. Product ranges get more complex. What once felt flexible can start to feel harder to evolve.
It's rarely one big 'issue'. More often, it's gradual complexity building over time.

In our latest blog, we look at what typically changes as Shopify stores scale, and how to tell whether your current build still supports growth.
Read more:

Shopify is designed to make getting started straightforward. For many businesses, that’s exactly what makes it appealing. You can launch quickly, add products, install apps, and start selling. But as a store grows, the decisions made early on begin to really shape how well it performs. What worked...

26/03/2026

Personalisation is no longer a 'nice-to-have' feature.

Used well, AI personalisation can change what customers see, when they see it and how they convert – but only if it's applied thoughtfully.

In this our latest blow, the team looks at how to move beyond the basics.

Click to read > https://tinyurl.com/366p44pu

19/03/2026

A Shopify migration can be a real game-changer – but only if it's done properly ⚙️📈

Miss a step and you risk broken links, lost rankings, or a checkout that doesn't behave the way you expect.

We've pulled together the key steps to get it right:
✔️ auditing what already works
✔️ cleaning up product data
✔️ handling redirects and SEO
✔️ thorough testing
✔️ smart post-launch checks

Read the full article here: https://glazedigital.com/blogs/news/shopify-migration-checklist-key-steps-for-success