Glaze Digital

23/06/2026

Shopify Plus. Retention. Conversion optimisation. UX. SEO. Store performance.

Our newsletter brings together the latest thinking from the Glaze team, covering the challenges and opportunities facing modern ecommerce brands.

Sign up to receive the latest insights straight to your inbox each week: glazedigital.com/pages/newsletter-sign-up

16/06/2026

Welcome to Glaze, .

We'll be partnering with the team on a programme of iterative improvements across their Shopify store, including site speed, technical and on-page SEO, and customer journey optimisation.

Growth doesn't always come from starting over. More often, it comes from making the right improvements, measuring the impact, and building from there.

Looking forward to what's ahead.

04/06/2026

Traffic is up. Marketing activity is working. New customers are arriving.
So why does growth feel harder?

The factors holding growth back are often hidden in plain sight.

Our latest article explores why some Shopify stores stop growing despite healthy traffic levels, and where brands can uncover new opportunities for improvement.

Read the article:

The numbers look healthy. Traffic is up. Marketing activity is up. New customers are still arriving. So why does growth feel harder than it did 12 months ago? Many Shopify stores reach a point where the tactics that drove their early success stop delivering the same returns. In the early stages, gro...

02/06/2026

A warm welcome to Erin McCann, who joins Glaze Digital as Ecommerce Project Manager 👋

Erin will lead project coordination across teams and stakeholders, helping ensure clear communication, efficient delivery and a smooth experience for clients throughout the redevelopment process.

We're delighted to have her on board and look forward to the expertise and energy she'll bring to the team.
Welcome to Glaze, Erin.

29/05/2026

Think Shopify Plus is only for the biggest brands?
Not necessarily.

If your store is growing, there may come a point where lower fees, better automation and greater flexibility just start making commercial sense.

We've broken down the signs you could be ready for Shopify Plus for in our latest blog below...

Shopify Plus isn’t where most brands begin. Shopify Plus is typically adopted once a business reaches a level of scale or operational complexity that the core Shopify plans no longer handle as efficiently: the shift is less about features and more about how the business operates. The positioning o...

14/05/2026

Most Shopify optimisation conversations focus on traffic.
But long-term performance is often shaped by what happens after somebody lands on the store.
Retention. Friction. Returning visitors. Customer journey improvements.

Our latest blog explores why ongoing optimisation plays such an important role in sustainable Shopify growth, and why smaller improvements often compound over time.

Read more:

Even if your Shopify store stays exactly the same, the factors shaping its performance don’t. Customer expectations shift. Traffic sources change. Competition evolves. Over time, those external changes influence how the store performs, even without deliberate updates. In that context, performance ...

07/05/2026

Most Shopify app stacks grow gradually.

Reviews. Subscriptions. Loyalty. Search. Analytics.
Adding functionality is usually the easy part. As Shopify stores scale, the bigger consideration becomes how those systems work together over time.

Our latest blog explores what changes as app stacks grow, and why app management becomes increasingly important as stores become more operationally complex.

Read more:

Most Shopify stores aren’t designed as a complete system from day one: they’re built over time. Apps are added as the business needs more from the store. Reviews. Subscriptions. Promotions. Upsells. Loyalty. Returns. Each one usually makes sense when it’s introduced. That flexibility is one of...

30/04/2026

Most Shopify performance gains don't come from one big change.
They come from how your store is set up, and how it evolves as more gets added.
That's why it's not always clear what's actually driving performance day to day.

In our latest blog, we break down where gains typically come from, and what to focus on if your store isn't delivering.

Read more:

There’s no single change that transforms Shopify performance. Most improvements are down to a series of strategic decisions that shape how the store works over time. Some are visible. Many aren’t. The challenge is knowing which ones actually matter. Where performance is really shaped It’s easy...

17/04/2026

A Shopify audit isn't just about finding issues.
It's about understanding what's actually shaping how your store performs.
From page speed to how apps and structure work together, a lot of it isn't obvious day to day.

Our latest blog breaks down what a Shopify audit really looks at, and when it becomes useful.

Read the full blog: glazedigital.com/blogs/news/what-to-expect-from-a-shopify-audit

10/04/2026

Tweaks… or rebuild?

Some Shopify stores need a few smart adjustments to improve performance. Others need a rebuild.
The challenge is knowing which you're actually dealing with.

We've outlined how to tell the difference, and what to consider before making the call.

Read more in our latest blog:
https://glazedigital.com/blogs/news/tweaks-vs-store-rebuild-making-the-right-call