Glaze Digital

13/08/2026

We're delighted to be a finalist in three categories at this year's Irish eCommerce Awards:

🏆 eCommerce Medium Agency of the Year

🏆 eCommerce Search Campaign of the Year — with The Skin Nerd, for "Rebuilding Search Performance in the AI Era"

🏆 DIY, Home, Furniture & Interior Design eCommerce Website of the Year — with Door Store and Eyekiller

Congratulations to everyone shortlisted including our clients:
- Bellamianta
- SOSU Cosmetics
- Nomadic Watches
- Equinutritive
- Exsto Apparel

See you at The Mansion House on Friday 18th September.

11/08/2026

Every ecommerce sector comes with its own challenges.
Sport is no different.
Seasonal demand. Specialist product journeys. Loyal customers with high expectations. Stores that need to perform just as well during peak season as they do the rest of the year.

Over the years, we've worked with sports brands across fitness, teamwear, watersports, golf, cycling and performance apparel, delivering everything from Shopify builds and Shopify Plus migrations to ongoing optimisation and retention marketing.

That experience means we understand the commercial realities behind the brief, not just the technology needed to deliver it.
Whether you want to see how we approach ecommerce for sports brands (or what that same depth of sector thinking could look like for your business,) explore the full showcase: glazedigital.com/pages/sectors/sports

04/08/2026

Welcome to Glaze, Highbury Vintners. 🍷

We'll soon be refreshing the entire website, bringing together wine sales, events and wine club membership in one seamless Shopify experience.

The new site will feature a refreshed design, a clearer structure and dedicated journeys for each part of the business, making it easier for customers to discover everything Highbury Vintners has to offer.

We'll share more as the project progresses.

30/07/2026

What's happening behind the scenes of a high-performing Shopify store?
Probably less chasing of silver bullets than you'd expect.

In our latest blog, we explore the patterns we consistently see in successful ecommerce businesses. Not specific tactics, but the behaviours, structures and decision-making approaches that support long-term growth.
Because while channels, platforms and trends change, the underlying patterns often remain remarkably consistent.

Read more: glazedigital.com/blogs/news/what-high-performing-shopify-stores-do-differently-behind-the-scenes

23/07/2026

What makes a Shopify store feel easy to use?
It's not necessarily flashy design, clever features or the latest ecommerce trend.
More often, it's the ability to remove uncertainty.

Customers want to know where they are, where they're going next, and whether they're making the right decision. The stores that answer those questions clearly tend to create smoother journeys and better results.

In our latest blog, we explore the design decisions that help customers move confidently from first click to checkout.
Read it here:

Most customers don't abandon a Shopify store because something is obviously broken. They leave because they hesitate: a navigation menu doesn't quite make sense. A product page leaves an important question unanswered. A checkout form asks for more information than expected. None of these moments fee...

20/07/2026

PROJECT SPOTLIGHT | Bambinos & Beyond

A new website isn't just about a new look. It should make shopping feel easier.

For we rebuilt the site from the ground up with user experience at the centre of the build.

Here's what that meant in practice:
✓ Clear navigation and search functionality, making it simpler for customers to find exactly what they're looking for.
✓ Built-in upsells and product bundles, so relevant add-ons appear at the right moment in the buying journey.
✓ A dedicated space for selling pre-loved beds, giving existing stock a second life while creating a new revenue stream.
✓ A completely refreshed storefront that reflects Bambinos & Beyond's new brand identity and where the business is heading, rather than where it's been.

Good ecommerce isn't about adding more features. It's about making every interaction feel more intuitive for the customer while supporting the commercial goals of the business.

If your Shopify store no longer reflects how your business has evolved, we'd love to talk: glazedigital.com/pages/contact

16/07/2026

A big milestone for the Glaze team.

We're now officially recognised as a Shopify Premier Partner, placing us among the top 0.3% of Shopify partner agencies worldwide.

It's recognition of the work we've delivered over the years, and it gives our clients even greater access to Shopify expertise, support and innovation.

Read more about what it means for the brands we work with.
🔗 glazedigital.com/blogs/news/glaze-digital-named-shopify-premier-partner-what-it-means-for-our-clients

14/07/2026

Welcome to Glaze, McKeever Sports.

We'll be creating a brand new Shopify teamwear store that will become a core part of 's ecommerce offering.
Buying teamwear isn't the same as buying a single product. Clubs, coaches and players need to find the right kit quickly, navigate multiple options and place orders with confidence.

That's exactly what the new store will be designed to support.

Working within McKeever Sport's established brand guidelines, we'll be creating a dedicated Shopify experience with a straightforward buying journey built around how teams actually order kit. Rather than a bolt-on to the existing store, it will become a permanent part of their ecommerce platform and a foundation for future growth.

We're looking forward to sharing more as the project takes shape.

09/07/2026

PROJECT SPOTLIGHT | ELECTRONIC CENTRE

People rarely buy electronics on impulse.
They compare specifications, explore finance options, read reviews and want confidence before they commit.

That's why move from Visualsoft to Shopify wasn't simply a platform migration. It was an opportunity to create a faster, more intuitive shopping experience while protecting the SEO performance and visibility they'd spent years building.

The results?
✔️ 24% increase in average order value
✔️ 11% increase in conversion rate
✔️ 17% increase in orders

Swipe through to see how we approached the project.

Planning a Shopify migration of your own? Get in touch to see how we can help you move without compromising performance.

02/07/2026

A great-looking Shopify store should inspire confidence.

But if customers struggle to find products, navigate the site or complete a purchase, great design can only take you so far.

In our latest blog, we explore why some visually impressive stores underperform, and what happens when design, UX and functionality work together to create a better customer experience.

Read more:

Open the analytics for three Shopify stores selling similar products and you'll often find something surprising: the store with the most visually striking design isn't always the one generating the strongest results. In fact, some of the highest-performing ecommerce experiences look remarkably simpl...