Outmarket Agency

Outmarket Agency We work with gym owners and fitness businesses to help you out market, out sell + out perform your competition.

Evolve Fitness Business Consultancy is designed to help fitness business owners generate more leads close more sales and have better systems within their business so that they can have a long lasting career within the industry.

27/08/2026

Success changes the game. The skills that got you to 15k a month won't get you to 50k.

Coaching built the gym. But leadership is what builds the company. And if you want to grow the revenue, you first have to grow yourself. This is where most founders trip up. They think the fix is a new mentor.

Sometimes it is. But often you don't need another mentor. You need someone who has actually stood exactly where you're standing.

That's the difference with Outmarket. I've been a gym owner for over a decade. And when you've been in it that long, the patterns start to show. Patterns in leadership. Patterns in teams. Cycles in the market that repeat, over and over.

Once you can spot those patterns, you stop reacting to them and start getting ahead of them. That's what makes a stronger founder, a sharper business, and a gym owner who's actually built to grow.

Book a call. Link in bio.

22/08/2026

If you're running Meta ads to UK audiences, here's one you might have missed.

Meta have added a 2% location targeting fee on top of your ad spend. That extra money doesn't buy you more reach, more leads or more calls. It's just a cost.

For any gym running lead generation ads, that means your cost per lead can creep up, and your cost per sale with it. Your campaigns now have to work harder than ever. In 2026, you pay to play.

Which is exactly why strategy matters more than it ever has. You need to know you're not burning money, and that every pound you put in comes back and then some.

If you're running ads and you want to be sure that spend is turning into revenue, book a strategy call.

Click the link. Let's make your ad spend work.

20/08/2026

Every breakthrough in my business started with one sentence...

‘What if I’m wrong?’”

Every founder has them.

They’re the assumptions you’ve believed for so long that you’ve stopped questioning them.

You don’t even realise they’re there.

The truth is...

Most businesses don’t have a marketing problem.

They don’t have a sales problem.

They have a thinking problem.

The moment you identify the thought cage that’s been holding you back...

You don’t just change your thinking.

You change your decisions.

Better decisions create better businesses.

That’s what we’re going to challenge at the Founder Summit.

20/08/2026

I've opened over 50 small group PT gyms. The great ones always share two things.

The first is the founder. Someone genuinely obsessed with clients and results, because that obsession is what pulls people through the door to begin with.

The second is who they surround themselves with. And this is where most owners stop too early. They hire coaches and call it a team. The gyms that actually scale go further, into the roles nobody loves paying for. Sales. Marketing. Admin. Those are the pieces that hand you your time back, so you can switch off for a week and come home to a business that grew without you.

That's the real scoreboard. Not revenue. Whether the place runs when you don't.

Because plenty of owners pulling 20 to 30k a month won't book a holiday, and quietly take home less than they'd earn coaching. Rarely because the money isn't there. Usually because they haven't given themselves permission to take it.

If you'd earn more as a coach than you do as the owner, something's broken. Go back to the reason you started.

Book a call. Link in bio.

17/08/2026

You probably don't have a marketing problem. You have an operational one dressed up as marketing.

The marketing just exposes it. If leads aren't coming in consistently and booking calls on their own, that's not a bad ad. It's a gap in your messaging, your positioning, and your operations.

Attracting the right people, the ones who actually fit you and your team, isn't luck. It's a curated process. It comes from knowing exactly who you want in the business, then building everything around them. Most owners have just never taken the time to do it.

That's where we come in. We make it simple because we've lived it. Eleven years running a small group PT gym, at least 50 sites opened for other coaches, and most of our clients go from one site to two to three.

Book a call. Link in bio.

16/08/2026

Speed is everything with a new lead. The faster you reply, the more you sign.

But you're a gym owner. You're on the floor, you're coaching, you're running the place. You can't drop everything and reply inside five minutes every time a lead comes in. Nobody can.

So we built the thing that can.

Our AI follow-up system replies the moment someone applies to join, then works like an appointment setter, booking warm leads straight into your calendar while you sleep.

You wake up to consults, not missed enquiries.

Book a call. Link in bio.

Address

Belfast

Telephone

+447487774262

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