Search Scientist

25/10/2022

Enhanced Conversions, Consent Mode & GA4 - Highlights from today's Navigate Uncertainty Google Event
https://www.searchscientist.co.uk/enhanced-conversions-consent-mode-ga4/

07/07/2022

Thank you for the review JJ Loughran. Pleasure working with you 😊

28/04/2022

Always learning. Well done to Alisa on completing an intensive 2 day training course on Google Analytics 4 and Data Studio. Putting lots into practise already!

01/03/2022

Privacy, Consent and Automation are shaping the future of digital advertising. Key points from today's Google Ads livestream summarised here -

Google Ads Privacy, Consent and Automation shaping the foreseeable. Take action now - Enhanced Conversions, Consent Mode, Google Analytics 4, Value Bidding.

16/12/2021

We'd just like to take a moment to thank our clients, our team and our followers. Wishing you all a peaceful Christmas break. Be good to each other 🌲

10/08/2021

Delighted to see a local company do so well! And proud to play our part in their growth online over the last 6+ years, especially through Covid times. Well done Euro Auctions! 🍾🥂🎉

Euro Auctions, set up in 1988 as a family business, was sold to a Canadian firm for more than $1bn.

27/05/2021

Key Takeaways from Google's Marketing Livestream today:
- Privacy first (FLoC)
- Automation focus (Performance Max)
- Image Extensions out of Beta
- Analytics & reporting improvements
- Display & YouTube in Attribution Models
- More identity labels on ads (e.g. women led, black-owned)
- Augmented Reality shopping (visualise clothing on body shapes)
- Connecting Merchant Centre to Discovery & YouTube Ads
- Travel Industry new ad features

22/04/2021

News: Microsoft Ads Partner Summit announces Video Ad Extensions and Facebook Import
https://about.ads.microsoft.com/en-us/blog/post/april-2021/accelerate-your-digital-strategy-with-new-product-experiences

02/04/2021

Hope you all have a lovely bank holiday weekend!🚶‍♂️🐣🐰