CARD Group Research & Insight

CARD Group Research & Insight Market research and customer insight agency

Our Research Assistant, Aimee, was one of 1,300 volunteers supporting the Fleadh Cheoil in Belfast."Acting as a Welcome ...
26/08/2026

Our Research Assistant, Aimee, was one of 1,300 volunteers supporting the Fleadh Cheoil in Belfast.

"Acting as a Welcome Ambassador was a fantastic experience: meeting and welcoming visitors from near and far, while being part of such a wonderful celebration of music, culture and community.

A huge thank you to Volunteer Now for facilitating this opportunity. The training and support I received for this role was outstanding and I am already eager to sign up again for 2027," said Aimee.

At CARD Group, we're proud to support our team in giving back to causes that matter to them. Each team member can apply for paid time off work each month to volunteer for a charity of their choice.

It’s great to see Aimee putting her volunteering time to such good use - and enjoying every minute of it!

This week, many of our team took part in the Emergency First Aid at Work training with Proparamedics. We learned practic...
07/08/2026

This week, many of our team took part in the Emergency First Aid at Work training with Proparamedics. We learned practical skills to respond effectively in an emergency.

Our course covered essential areas such as CPR and automated external defibrillator use, choking, bleeding and shock, burns, head injuries, seizures, anaphylaxis and more. Our Director of Corporate Services, Aoife Hamilton and our Research Officer, Roxy Thompson are pictured during the CPR training.

We were also delighted to offer two places on the course to MACS Supporting Children & Young People, a charity working to end youth homelessness in Northern Ireland.

A big thank you to the team at ProParamedics for an informative, practical and engaging day - and well done to all our newly trained first aiders!

Creating a strong, distinctive identity is one of the biggest challenges facing Business Improvement Districts today.Wit...
15/06/2026

Creating a strong, distinctive identity is one of the biggest challenges facing Business Improvement Districts today.

With multiple audiences, competing destinations, and diverse businesses to represent, it can be challenging for BIDs to target audiences effectively. They run the risk of generic messaging - campaigns that promote a place, but don’t clearly define what makes it different... Read more: https://card-group.com/how-bids-can-build-a-distinct-place-brand/

We were delighted to attend and contribute to the Sustainable Energy Communities NI (SEC NI) Conference at Stormont.The ...
09/06/2026

We were delighted to attend and contribute to the Sustainable Energy Communities NI (SEC NI) Conference at Stormont.

The event brought to a close a collaborative project aimed at empowering communities across Northern Ireland to take control of their energy futures, promoting sustainable and low-carbon energy solutions.

Our Director of Corporate Development, Aoife Hamilton, presented the headline findings from our independent evaluation of the project, highlighting achievements as well as learning from the project.

The conference featured speakers, including Dr Bridget Meehan, Dr Caoimhe Archibald MLA, Minister for the Department for the Economy, Dr John Bartlett, James Raleigh, Pat Austin, Kate Beggs, David Rooney and Claire Lombard. There were also four videos showcasing work undertaken across the project’s four pilot communities.

We would like to congratulate all the project partners for their work on this initiative.

To find out more about the project, visit: https://www.adviceni.net/campaigns-projects/sustainable-energy-communities

Investment decisions are rarely straightforward.Whether introducing a new leisure attraction, expanding food and beverag...
05/06/2026

Investment decisions are rarely straightforward.

Whether introducing a new leisure attraction, expanding food and beverage offers, enhancing public spaces or improving visitor facilities, significant investment often takes place before there is clear evidence of how visitors will respond.

Footfall data can tell us how many people visited.

Sales data can indicate commercial performance.

However, neither fully explains... to read more: https://card-group.com/visitor-insight-asset-repositioning-outlet-shopping-destinations/

Market research for shopping centres plays a vital role in managing reputation and community perception, particularly du...
03/06/2026

Market research for shopping centres plays a vital role in managing reputation and community perception, particularly during periods of change.

Empty units, redevelopment, or tenant turnover can quickly influence how a centre is viewed, while social media means local sentiment can shift almost overnight.

For asset managers, reputation directly affects leasing confidence, footfall resilience and long-term asset value.

Read more: https://card-group.com/why-reputation-matters-more-than-ever-for-shopping-centres/

The UK shopping centre market is undergoing one of the biggest structural transformations in its history.With changing c...
02/06/2026

The UK shopping centre market is undergoing one of the biggest structural transformations in its history.

With changing consumer behaviour, increased online retail pe*******on, rising operating costs and evolving expectations around place, experience and sustainability, many landlords are reassessing the future role of ‘single-use’ retail assets within towns and cities.

Industry research increasingly points toward repositioning and repurposing as a key strategic priority, exploring how they can transform a single-use retail mall into a more dynamic, mixed-use destination.

But while repositioning is often discussed as a property, planning or investment issue, the reality is that successful transformation depends on understanding people.

Read more: https://card-group.com/how-successful-shopping-centre-repositioning-depends-on-accurate-consumer-insight/

A busy shopping centre isn't always a successful shopping centre.Visitors may come once and never return. Others may vis...
29/05/2026

A busy shopping centre isn't always a successful shopping centre.

Visitors may come once and never return. Others may visit regularly because they enjoy the atmosphere, events, entertainment and overall experience.

The challenge for centre teams is understanding what drives those behaviours.

In our latest blog, we look at why shopping centre visitor insight needs to go beyond footfall figures and explore the emotions, perceptions and experiences that influence loyalty and repeat visits.

Read more: https://card-group.com/why-shopping-centre-experience-matters-more-than-visits/

Address

13 University Street
Belfast
BT71FY

Telephone

+442894477463

Website

Alerts

Be the first to know and let us send you an email when CARD Group Research & Insight posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to CARD Group Research & Insight:

Shortcuts

Share

Category