CARD Group Research & Insight

CARD Group Research & Insight Market research and customer insight agency

Creating a strong, distinctive identity is one of the biggest challenges facing Business Improvement Districts today.Wit...
15/06/2026

Creating a strong, distinctive identity is one of the biggest challenges facing Business Improvement Districts today.

With multiple audiences, competing destinations, and diverse businesses to represent, it can be challenging for BIDs to target audiences effectively. They run the risk of generic messaging - campaigns that promote a place, but don’t clearly define what makes it different... Read more: https://card-group.com/how-bids-can-build-a-distinct-place-brand/

We were delighted to attend and contribute to the Sustainable Energy Communities NI (SEC NI) Conference at Stormont.The ...
09/06/2026

We were delighted to attend and contribute to the Sustainable Energy Communities NI (SEC NI) Conference at Stormont.

The event brought to a close a collaborative project aimed at empowering communities across Northern Ireland to take control of their energy futures, promoting sustainable and low-carbon energy solutions.

Our Director of Corporate Development, Aoife Hamilton, presented the headline findings from our independent evaluation of the project, highlighting achievements as well as learning from the project.

The conference featured speakers, including Dr Bridget Meehan, Dr Caoimhe Archibald MLA, Minister for the Department for the Economy, Dr John Bartlett, James Raleigh, Pat Austin, Kate Beggs, David Rooney and Claire Lombard. There were also four videos showcasing work undertaken across the project’s four pilot communities.

We would like to congratulate all the project partners for their work on this initiative.

To find out more about the project, visit: https://www.adviceni.net/campaigns-projects/sustainable-energy-communities

Investment decisions are rarely straightforward.Whether introducing a new leisure attraction, expanding food and beverag...
05/06/2026

Investment decisions are rarely straightforward.

Whether introducing a new leisure attraction, expanding food and beverage offers, enhancing public spaces or improving visitor facilities, significant investment often takes place before there is clear evidence of how visitors will respond.

Footfall data can tell us how many people visited.

Sales data can indicate commercial performance.

However, neither fully explains... to read more: https://card-group.com/visitor-insight-asset-repositioning-outlet-shopping-destinations/

Market research for shopping centres plays a vital role in managing reputation and community perception, particularly du...
03/06/2026

Market research for shopping centres plays a vital role in managing reputation and community perception, particularly during periods of change.

Empty units, redevelopment, or tenant turnover can quickly influence how a centre is viewed, while social media means local sentiment can shift almost overnight.

For asset managers, reputation directly affects leasing confidence, footfall resilience and long-term asset value.

Read more: https://card-group.com/why-reputation-matters-more-than-ever-for-shopping-centres/

The UK shopping centre market is undergoing one of the biggest structural transformations in its history.With changing c...
02/06/2026

The UK shopping centre market is undergoing one of the biggest structural transformations in its history.

With changing consumer behaviour, increased online retail pe*******on, rising operating costs and evolving expectations around place, experience and sustainability, many landlords are reassessing the future role of ‘single-use’ retail assets within towns and cities.

Industry research increasingly points toward repositioning and repurposing as a key strategic priority, exploring how they can transform a single-use retail mall into a more dynamic, mixed-use destination.

But while repositioning is often discussed as a property, planning or investment issue, the reality is that successful transformation depends on understanding people.

Read more: https://card-group.com/how-successful-shopping-centre-repositioning-depends-on-accurate-consumer-insight/

A busy shopping centre isn't always a successful shopping centre.Visitors may come once and never return. Others may vis...
29/05/2026

A busy shopping centre isn't always a successful shopping centre.

Visitors may come once and never return. Others may visit regularly because they enjoy the atmosphere, events, entertainment and overall experience.

The challenge for centre teams is understanding what drives those behaviours.

In our latest blog, we look at why shopping centre visitor insight needs to go beyond footfall figures and explore the emotions, perceptions and experiences that influence loyalty and repeat visits.

Read more: https://card-group.com/why-shopping-centre-experience-matters-more-than-visits/

Supporting the wellbeing of our team is something that really matters to us.We recently welcomed Northern Ireland Chest ...
18/05/2026

Supporting the wellbeing of our team is something that really matters to us.

We recently welcomed Northern Ireland Chest Heart and Stroke back to provide Well Checks for our employees as part of our workplace wellbeing strategy.

This is now the third year we’ve offered the initiative - the feedback has been so positive. In our internal employee surveys, team members specifically requested Well Checks for the following year.

The checks provide valuable health insights and practical lifestyle guidance - helping support healthier habits both in and outside of work.

What do today’s shopping centre visitors really want?Consumers increasingly expect convenience, experiences, leisure, fo...
06/05/2026

What do today’s shopping centre visitors really want?

Consumers increasingly expect convenience, experiences, leisure, food, events and community spaces and all in one destination.

Our latest blog explores why market research for shopping centres is essential for understanding:

- Who your highest value visitors are
- What drives visits and spend
- What shoppers expect today
- How to reduce risk and improve decision-making

We help shopping centres across the UK, Ireland and Europe turn customer insight into commercial value.

Read the blog here: https://card-group.com/understanding-todays-shopping-centre-visitor/

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