29/05/2026
Turning sponsorship into real brand connection.
That was the opportunity with Phoenix Energy and the Belfast City Marathon.
From pre-event branding at the Waterfront Hall, to course-side activation, to the presentation podium and the PB Bell celebrating runners’ personal bests, MAD Colour helped bring the sponsorship to life across the full event experience.
Because strong sponsorship activation is about more than visibility.
It is about creating connected brand moments that build recognition, drive engagement and leave a lasting impression.
From concept to production, build and install, our team was proud to support Phoenix Energy in showing up with energy, consistency and impact across one of Belfast’s biggest events.