Tall Paul Marketing - Freelance Copywriter

27/02/2024

My copywriting and blog writing services are used by companies throughout Northern Ireland and the UK.

And... they're all delighted with how I help them!

Here's what they've said: https://www.tallpaulmarketing.com/testimonials/

13/02/2024

Northern Ireland offers unique dual-market access to GB and EU markets, simplifying entry and maximising your growth potential.

Read more >> https://m.belfasttelegraph.co.uk/ad-features/five-reasons-to-start-exporting-today-tap-into-europes-145-trillion-market/a1447870126.html

Belfast Telegraph Invest Northern Ireland

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12/02/2024

In the ever-changing digital marketing landscape, understanding where your strengths lie and recognising when to seek external expertise has never been more critical.

For marketing managers and business owners alike, the pressure to excel in every facet of online marketing — from SEO and content creation to social media management — can be overwhelming.

Read my latest blog: https://www.tallpaulmarketing.com/copywriting-services-ni-content-marketing/

Tired of writing website copy and blog content? I get it. Freelance Copywriters offer powerful copywriting services that engage and convert.

12/02/2024

8 AWFUL phrases you should never use on your website: #8 / 8. 🤬

Mistake #8: “We’re passionate.” 😔

We’d like to think so if you’ve built a business around something.

It’d be a bit odd if you had a business selling something you despised.

Explain how you’re passionate about the industry.

Do you constantly enrol in high-quality training and certifications to improve?

Are your services or products making a real-life impact?

Here are the other 7 phrases to avoid >> https://www.tallpaulmarketing.com/website-content-writing-8-awful-phrases-seo-writing-service-belfast/

10/02/2024

8 AWFUL phrases you should never use on your website: #7 / 8. 🧐

Mistake #7: “We are experts.” 🥱

Well, we’d all like to think so if you’ve built a business around your products or services.

Instead, showcase why you are experts.

You could include qualifications, experience, industry knowledge, awards, media mentions and much more.

Here are the other 7 phrases to avoid >> https://www.tallpaulmarketing.com/website-content-writing-8-awful-phrases-seo-writing-service-belfast/

09/02/2024

Use testimonials / social proof to help website visitors make up their minds about your product or service. ⭐⭐⭐⭐⭐

Did you know that 92% of consumers read online reviews or testimonials before they make a buying decision?

First, they must trust you.

Then, they will buy from you. 🤝

“My sister was saying we should watch Line of Duty on BBC. She said it’s brilliant.”

“My ones get all their cars from Charles Hurst, and they’ve always found them to be great.”

Sound familiar? 🤔

Well, as humans, we’ve evolved to take social proof seriously.

Your customers want (and need!) to see reviews before they purchase from you. ⚡

In another piece of research, 9 out of 10 consumers say that they trust customer’s reviews about business than what that business says about itself.

Real testimonials with real names from recognisable companies are worth their weight in gold.

When someone tells us of their great experience, we’re more likely to buy something. 📲

Find out what else visitors to your website expect to see: https://www.tallpaulmarketing.com/increase-traffic-website-what-customers-expect-on-your-site/

08/02/2024

Wanna start dominating search results for your company like I'm doing for mine? 🔥

The secret?

Write engaging web and blog content regularly. 📲

Not got the time? ⌚

I can help.

Here's my portfolio >>https://www.tallpaulmarketing.com/wp-content/uploads/2021/06/Online-Portfolio-Tall-Paul-Marketing-2021.pdf

08/02/2024

8 AWFUL phrases you should never use on your website: #6 / 8. 🤐

Mistake #6: “We’re proud of our outstanding service.” 🤷🤷‍♂️

That’s like saying, “I’m good-looking”.

Let others be the judge of that.

Again, good service should be an absolute minimum expectation from most customers.

What makes your level of service stand out from your competitors?

Do you offer free, 24/7 customer service?

Are you going above and beyond what’s expected of you?

Here are the other 7 phrases to avoid >> https://www.tallpaulmarketing.com/website-content-writing-8-awful-phrases-seo-writing-service-belfast/

07/02/2024

8 AWFUL phrases you should never use on your website: #5 / 8. 🫵

Mistake #5: “We’re a forward-thinking company.” 😱

Unless you’ve created genuinely revolutionary products or solutions, then it’s likely you’re not as forward-thinking as you might think.

And besides, would the words ‘forward-thinking company’ make you choose to buy a product or service from them?

Probably not.

Instead, beef out what you mean by forward-thinking; are you a net-zero company that’s committed to the environment?

Are you creating solutions to age-old problems?

Is your company setting the tech world alight with a brand new way of working?

Be specific about why someone should choose your company over every other.

Here are the other 7 phrases to avoid >> https://www.tallpaulmarketing.com/website-content-writing-8-awful-phrases-seo-writing-service-belfast/

06/02/2024

8 AWFUL phrases you should never use on your website: #4 / 8. ⚠

Mistake #4: “Professional and reliable service.” 🤢

Being professional and reliable should be your default setting and isn’t something to boast about.

Nearly every company has some variation of this on their website.

However, nobody likes a boaster.

So, instead of proclaiming that you’re professional and reliable, why not link your website’s visitors directly to your 5-star reviews on Google and let your customers talk about how they found your service to be professional and reliable?

Here are the other 7 phrases to avoid >> https://www.tallpaulmarketing.com/website-content-writing-8-awful-phrases-seo-writing-service-belfast/

05/02/2024

8 AWFUL phrases you should never use on your website: #3 / 8. 👇

Mistake #3: “We’re number one.”

If you use number one, then your website probably smells of number two. 💩

Unless you’ve gone up against every single competitor in a prestigious awards ceremony and won, then this boast is empty.

Besides, readers will assume that you’re not number one if you have to say it.

So let other customers explain why you’re number one.

Instead of using empty, factless phrases like this, why not say, “Customers like John from Ballymena and Susan from Newtownards say things like…” and then add in a glowing review from a customer?

Here are the other 7 phrases to avoid >> https://www.tallpaulmarketing.com/website-content-writing-8-awful-phrases-seo-writing-service-belfast/