PML Group Northern Ireland

PML Group Northern Ireland PML Group is the leading Outdoor advertising specialist in Northern Ireland and ROI.

We make buying OOH advertising easy, allowing clients to use billboard, bus stop, bus and digital advertising to promote their business or products.

As students across Northern Ireland consider their next steps following GCSE and A-Level results, has been raising awar...
20/08/2026

As students across Northern Ireland consider their next steps following GCSE and A-Level results, has been raising awareness of its Clearing events through a multi-format outdoor campaign.

Combining digital screens, billboard advertising, washroom media and adwalkers at concerts, the campaign has helped Belfast Met connect with prospective students across a range of environments, keeping the events front of mind throughout results season.📚

The Fleadh may be over, but we're taking the time to look back at some campaigns that were part of an amazing week for B...
13/08/2026

The Fleadh may be over, but we're taking the time to look back at some campaigns that were part of an amazing week for Belfast! ☘️🎶

With more than 1.6 million visits recorded during Fleadh week, the city was buzzing with activity, creating a huge opportunity for advertisers.

We were delighted to support a number of advertisers throughout the event, delivering outdoor campaigns across Belfast and helping their messages reach audiences from near and far.

Here are a few shots from the week. 📸

With thousands passing through daily, Grand Central Station's glass panels provide the perfect canvas for 's Fleadh26 ca...
28/07/2026

With thousands passing through daily, Grand Central Station's glass panels provide the perfect canvas for 's Fleadh26 campaign.

Stretching across the station entrance, this campaign ensures strong visibility among commuters and visitors alike, with footfall only set to increase as Fleadh Cheoil na hÉireann approaches.

From 6th-9th August, TG4 will broadcast four nights of live entertainment from Belfast City Centre, bringing audiences to the heart of the Fleadh! 🎶

has been using Outdoor advertising to showcase the area as a destination for days out and local experiences this summe...
23/07/2026

has been using Outdoor advertising to showcase the area as a destination for days out and local experiences this summer. 🌳🗺️

By reaching people while they're on the move, Outdoor is a powerful advertising medium for keeping local attractions front of mind and inspiring day trips closer to home.

Big formats for an even bigger event! 🎶🎻 With less than a month until Fleadh Cheoil na hÉireann comes to Belfast, the co...
16/07/2026

Big formats for an even bigger event! 🎶🎻

With less than a month until Fleadh Cheoil na hÉireann comes to Belfast, the countdown is on and preparations are ramping up.⌛

's vibrant campaign is hard to miss, helping spread excitement for the world's biggest celebration of Irish music and culture.

Did you KnOOH? 💭 Consumers visiting shopping centres more than once a week are 90% more likely than the average consumer...
14/07/2026

Did you KnOOH? 💭

Consumers visiting shopping centres more than once a week are 90% more likely than the average consumer to agree that OOH advertising improves their perception of a brand (Index 190).

Shopping centres and retail environments are ideal places to improve brand perceptions, as this is where consumers are actively shopping!

A TGI audience insight that highlights the brand building power of OOH ✅

In the mood for a match day freezer meal deal? ⚽🍕🛒Henderson Group continues to promote its £6 Freezer Meal Deal campaign...
09/07/2026

In the mood for a match day freezer meal deal? ⚽🍕🛒

Henderson Group continues to promote its £6 Freezer Meal Deal campaign through a strong Out of Home advertising presence across Northern Ireland.

The colourful creative, clear pricing and strong product imagery help the offer stand out, communicating the message quickly and effectively. 🫡

Taking centre stage across Belfast, this campaign is reaching audiences from pedestrians to passing traffic.🚶🚗Grand Oper...
02/07/2026

Taking centre stage across Belfast, this campaign is reaching audiences from pedestrians to passing traffic.🚶🚗

Grand Opera House, Belfast is using a combination of Adshel Live and 48 Sheet formats to build awareness for Waitress - the hit musical comedy coming to the Grand Opera House this month! 🎭

A colourful, multi-format campaign approach for Beano Hijinks at Hillsborough Castle and Gardens! 🎨From airport arrivals...
30/06/2026

A colourful, multi-format campaign approach for Beano Hijinks at Hillsborough Castle and Gardens! 🎨

From airport arrivals and shopping destinations to city centres and busy commuter routes, this campaign has a strong presence across Northern Ireland, helping to build awareness and excitement for the summer attraction.

The vibrant creative brings Beano's much loved characters to life, inspiring families to discover 100 acres of time travel trouble this summer. 🌳🧭🔎

Is your slow-lane sidekick or dog walk downpour buddy? ☕🐾Using bus formats, Barista Bar is achieving high coverage on t...
23/06/2026

Is your slow-lane sidekick or dog walk downpour buddy? ☕🐾

Using bus formats, Barista Bar is achieving high coverage on the move, integrating this campaign into daily journeys and reaching both motorists in traffic and pedestrians out and about.

T Side+ extends beyond the traditional frame, giving the creative more space to catch attention and make an impact at the roadside. Meanwhile, bus rear formats benefit from a one-to-one environment, engaging drivers and passengers directly as they sit behind a bus. 🚌

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