PML Group Northern Ireland

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PML Group Northern Ireland

PML Group is the leading Outdoor advertising specialist in Northern Ireland and ROI.

We make buying OOH advertising easy, allowing clients to use billboard, bus stop, bus and digital advertising to promote their business or products.

02/06/2026

Did you KnOOH? 🤔

Almost one in three people say they are likely to switch broadband provider within the next 12 months. (Impact Research)

That gives brands like EE Broadband a reason to be visible and compelling, delivering strong yet simple messaging in effective formats, reaching consumers when they are actively considering their options.

EE

28/05/2026

Final OOH push for @ this weekend! 🎧

Belfast has been seeing a burst of bold, colourful creative across roadside digital formats, bringing the festival’s visuals to busy locations across the city.

The campaign adds a strong visual presence at street level, keeping AVA front of mind as anticipation builds ahead of the weekend.

.platform

27/05/2026

Small formats, big impact.🚘

We are proud to be a part of delivering this important Department for Infrastructure Driving Behaviour campaign, using small format Out of Home placements to reach road users throughout the day.

This campaign delivers clear and thought provoking safety messages in high footfall and high traffic environments, ensuring vital reminders are not only seen but remembered.

15/05/2026

The Red Bull Soapbox Race is taking place this Sunday at Stormont Estate!

By combining smart placement with carefully chosen formats like bus shelter wraps and large roadside sites, this campaign is achieving great visibility across Belfast in the lead up to race day.

To take things further, dynamic digital formats have been incorporated, featuring a live countdown to race day. This creates feelings of urgency and excitement, updating in real time as the event approaches and turning everyday journeys into a reminder that the race is just around the corner. 👀⏱️

Best of luck to all the teams taking part this weekend, we’ll be watching! 🏁

05/05/2026

showed how well Out of Home can work around a live event at Sunday’s Phoenix Energy Belfast City Marathon. 🏃‍➡️📣

Large format placements built presence in the week leading up to race day. On the day itself, digital formats were used with messaging that cheered runners on with relevant lines like “Good luck”, “Now that’s what I call energy” and “Well done everyone”, alongside mile specific countdowns.

Placed right where runners could see them, the ads felt timely and supportive. It's a clear example of how OOH can be part of the moment, not just around it.

Great to be part of bringing the energy to the streets on race day! 💙

30/04/2026

Bank of Ireland is running a large multiformat Out of Home campaign to raise scam awareness and build confidence in business banking. 📣

The plan spans classic, backlit, digital, transport, retail and station environments, ensuring consistent frequency and enabling the campaign to reach audiences throughout the day, across both work and leisure contexts.

Clear messaging such as “The confidence to spot the scams” and “You have the confidence to build your business” positions Bank of Ireland as a trusted partner, standing “Right with you” in today’s increasingly complex financial landscape. 🤝

24/04/2026

We had a great time at the PANI Quiz hosted by yesterday evening. A really enjoyable quiz and a fantastic atmosphere, made even better by our team taking first place! 🙌🏆

Thanks to for a brilliant event - roll on next year! 😁

15/04/2026

is making use of small format outdoor media in this recent campaign to promote its Rail Apprenticeship Programme. 🦺⚙️

Scanning the QR code seamlessly brings viewers to the On Track Technicians homepage, where they can find more information about the apprenticeship - it couldn’t be any easier!

Using QR codes in outdoor advertising creates an interactive experience that turns passive viewing into active engagement, enabling immediate and measurable interaction for the advertiser. 🙌

01/04/2026

Shedding New Light on Titanic's Story 🚢

's latest campaign brings the museum's narrative beyond its walls and into the city, reminding audiences of the unique experience waiting inside.

This campaign has a strong presence across Belfast that keeps one of the city's most iconic visitor experiences front of mind for both locals and visitors, supported by a mix of traditional and digital outdoor formats.

16/03/2026

Imagine where we can go 💭

Translink's Grand Central Station campaign has brought a vibrant burst of colour to OOH throughout Belfast.

Conor Moore, Head of Design at PML, shares a few words on use of colour in advertising:

“Colour is no longer just a matter of taste; it’s part of effectiveness. Using colour in a creative is one of the few levers that operates at the speed of a glance and across every format we touch. It can’t carry a weak idea, but it can make a strong one more findable, more recognisable and more memorable.”

Address

College House, Citylink Business Park
Belfast
BT124HQ

Website

https://pmlgroup-ni.com/

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