05/08/2026
Google Ads is changing how Target CPA and Target ROAS strategies behave from 17th August.
If your campaigns are currently outperforming their set targets, especially those flagged as 'Limited by Budget’, you could see performance drop as Google aligns actual output with platform inputs.
Read the full breakdown in our latest blog: https://www.loudmouth-media.com/ppc/google-ads-update/
Need an account audit before the rollout? Drop us a message today.