07/02/2022
Hands up if you're wondering - "what are content pillars?" 🙋♀️
Content pillars are 3 - 5 topics that develop lots of subtopics that will help keep you on track and create content relevant to your audience. Content pillars are a great way to organise and add structure to the content you publish on social media.
Having content pillars to refer to makes it 100x easier to create content, leaving you with more time to get creative. After all, variety is the spice of life 🌶
So get your thinking cap on 💡 - but for now, here are some examples to get you started 👇
📚Educational: knowledgeable information about your niche. Tips & tutorials, infographics.
💰Promotional: demonstrations of using your product/service, reviews/testimonials, offers/sales.
🎉Entertainment: Memes, Reels, TikTok's. Enjoyable content that will make your content resonate with your audience even more.
✨Inspirational: Share your story, motivational quotes, live videos & interviews, book/podcast reviews.
💁🏻♀️Personal: Make yourself relatable and authentic to your audience, show them you understand their pain points.