socialwize

socialwize � Hi, I am Susie Smith.
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Digital Marketing Agency specialising in Facebook, Instagram and Google Ads for E-commerce businesses
1-1 coaching helping clients achieve better results on their ads I run a Digital Marketing agency managing Facebook, Instagram and Google Ads for ecomm businesses.

�I founded socialwize in 2016 to help businesses use social media successfully and now work with business owners to grow their busin

ess using paid social advertising.

�I have over 18 year’s Digital Media and Advertising experience, having been in leadership roles at Aol., Havas, The Search Works, Ask Jeeves, AltaVista & Excite. During this time, I helped teams grow, improved processes, launched ad tech systems and tackled bottlenecks in businesses.

�I retrained on the award-winning Strategic Social Media Diploma with Digital Mums in 2017 and then as an Facebook Ad Strategist in 2018, offering clients exceptional advice, based on my many years of relevant experience in the Digital industry.

�I am based in Benenden, Kent where I live with my family and spaniel.

�If you are now ready to invest in your digital marketing and work with a UK based Facebook Ads expert then get in touch and we can discuss the right path for you!

My desk today is brightened up by some gorgeous tulips from  - 🌷😘February seems to be flying by and we are nearly mid-mo...
12/02/2026

My desk today is brightened up by some gorgeous tulips from - 🌷😘
February seems to be flying by and we are nearly mid-month! Valentine’s Day, Pancake Day and half term are all coming up and perfect for ecomm businesses to tap into if relevant - need some fun with all this rain and grey days!

A long-time coaching client called earlier this week - very worried as they had had someone random post unknown content ...
06/02/2026

A long-time coaching client called earlier this week - very worried as they had had someone random post unknown content on their socials. I jumped straight on a Zoom with them so we could screen share.
H&cked accounts is something I have dealt with in the past so knew where to start investigating. Thankfully for this client the damage was minimal. A few posts on their pages promoting London but nothing too sinister.
After some digging we found someone had added themselves as admin on both their pages and their ad account. This time they were showing under Partners and not People but as you can see they have full admin access!
Luckily for the client, their credit card had expired and therefore there was no credit available to the h&ckers to run ads - this is generally what they want to do.

However the mystery is that the client had 2FA on both FB and IG so the exact way it happened is currently unknown. There are a few weak points in their set up so we tightened them up and are still checking some things.

Be vigilant - keep an eye on your accounts - both FB and IG. Check inside Business Manager and regularly remove people who don’t need access anymore. Make sure passwords are complex and not used across many devices and use an authentication app like Google’s rather than SMS codes.
It is your responsibility to keep your accounts safe and you will get little or no help from Meta if it happens.
If you would like help with your accounts, DM me for a chat.

That feeling when month-end reporting is DONE!✔️ Much as I love data, the reporting side is time-consuming and at times ...
04/02/2026

That feeling when month-end reporting is DONE!✔️ Much as I love data, the reporting side is time-consuming and at times monotonous.
I love interpreting and learning from the data as well as discussing it with my clients, but building and running reports is boring.
Many agencies now resort to using ChatGPT to run and interpret the results and fire a bog standard analysis over.

➡️This is where I differ from other agencies - how is this checked, how are lessons learned, how are ads tweaked from the data? It is so important to add my knowledge of the history of account and other factors like seasonality to the analysis - AI won’t always have that and can only work with data it is given. And even then sometimes makes it up!

AI does have its uses but if you are paying agency fees, you would hope the agency staff are doing the main part of the work. What do you use AI for?

Call me for a chat.

Checking my phone horoscope this morning made me laugh! ‘Hustle’ it is today - been hustling all week tbh. Enjoying the ...
23/01/2026

Checking my phone horoscope this morning made me laugh! ‘Hustle’ it is today - been hustling all week tbh.
Enjoying the daily horoscope for some light-hearted entertainment when my social media is locked by my Opal app.

Today’s do’s: pomegranates, workout clothes and red lipstick (q: all together!?🤔)
Today’s don’t: zoning out, dodging questions, nit-picking
Sounds like great advice for today!

Out of the office today for a client catch up meeting. I have worked with this client for almost 5 years and started wit...
20/01/2026

Out of the office today for a client catch up meeting. I have worked with this client for almost 5 years and started with ads spend on Meta of £10 in 2021.
Now I manage both Google and Meta ads with a very healthy budget and it’s been such a privilege to manage these whilst her business grew and turned into the success it is today.
Really nice to meet up IRL as the youngs say! And get out of the house office!
What did you enjoy today?

How my laptop sees me every day - normally looking curious, deep in thought and mildly frustrated.Frustration with Meta ...
14/01/2026

How my laptop sees me every day - normally looking curious, deep in thought and mildly frustrated.
Frustration with Meta Ads Manager and my laptop normally. Since Ads Manager has incorporated so many AI features I have found my aging MacBook Pro laptop (2020)can’t cope as well with the processing required. (That and the other 40 tabs I have open 🙄)
Yesterday I finally ordered a new MacBook Air with a bigger screen than I currently have so look forward to setting this up tomorrow. Bit nervous about going Air and not Pro and I have to admit I was slightly swayed by the colour options, price and bigger screen but think the processing power should be plenty.
If you are an Apple user, what have you got?

I feel very grown up - I have registered my trademark and it all went through last week. It was wasn’t anything I had th...
12/01/2026

I feel very grown up - I have registered my trademark and it all went through last week. It was wasn’t anything I had thought was necessary for my business until a work friend was shafted by another business who laid claim to their business name.

The whole process was simple to do myself and cost £170 for mine - worth it for peace of mind.

Have you trademarked your business name yet? ™️

December 1. Still working late on a website launch and ad swaps but decided to enjoy my advent candle - going to have to...
01/12/2025

December 1. Still working late on a website launch and ad swaps but decided to enjoy my advent candle - going to have to pay attention so I don’t forget to blow it out.
Slowly emerging from the haze of Black Friday/Cyber Monday - would be really interested to hear from ecomm businesses on how their promotions went this year.
Customer shopping habits seem to change every Black Friday and it’s hard to plan.
I have to say I have never shopped earlier - am pretty much done and got lots of real discounts.

It’s almost time…I can smell the mince pies and the cheesy tunes are playing🥧🎄It is probably the time to reflect on the ...
20/12/2024

It’s almost time…I can smell the mince pies and the cheesy tunes are playing🥧🎄It is probably the time to reflect on the year passed but quite frankly I don’t have the time right now 😄
But I do want to thank everyone who has turned to me for help, entrusted me with their ad accounts and listened to my coaching. It really means the world to me that I can help you all!
Here’s to a lovely Christmas time and a cracking 2025! I will be back in full swing on the 6th Jan.

Hello!! I'm back - my business page was in jail for months and months and finally I found a lovely Support person who un...
04/12/2024

Hello!! I'm back - my business page was in jail for months and months and finally I found a lovely Support person who understood that there was an issue and escalated my case for me. Even people directly in the industry get hit by these issues and they can be a real challenge to sort. But I'm here and happy to be back on my page.
What's everyone been up to?

A long one from me! One of my clients had their personal Facebook and Instagram accounts hacked last month. Their passwo...
05/07/2023

A long one from me! One of my clients had their personal Facebook and Instagram accounts hacked last month. Their password was previously compromised and the same password was on both accounts.
 
The hackers used the personal FB account to access Business Manager which is the normal route in. They removed Notifications in Business Manager (so I wouldn’t get alerted of changes) and proceeded to downgrade all the 3 Admin accesses in the account to View Only.
 
They set up an ad to spend £9920 per day – they had spent £1800 by the time we disabled the account with Meta. I could literally see the pounds going up by the minute.
 
Luckily I had access to Meta chat within 4 minutes of trying and we suspended everything. Had I not spotted it and not got on to Meta so quickly it could have been another story.
 
All very stressful still but hopefully we will be able to reinstate everything eventually.
 
What has been useful for me (and I hope you) is to learn more about what is possible by hackers and what can be done to prevent it.
A learning curve for me too.
 
Here are my recommendations:
 
* 2 Factor Authentication (2FA) set up on your PERSONAL Facebook & Instagram accounts
* 2FA set up on your BUSINESS accounts
* An Authenticator app set up like Google Authenticator in case you get locked out of your accounts
* Adding an Account Spending Limit on Business Manager
* In Facebook/Security Turn on ‘Get alerts about unrecognised logins’
* Turn on Facebook Protect
* Consider using a Password Manager like Dashlane (link in bio)
* If your Facebook Profile is hacked: https://www.facebook.com/hacked
 
I would also suggest investing in Meta Verified long term
Sadly it doesn’t seem to officially open to businesses yet although you can get around that by having your name in her Bio and your face as the profile picture rather than a logo.
 
My intent isn’t to scare with melodramatic detail but rather to ensure businesses understand the risk and are well set up so I hope you find this useful and feel free to ask me any questions.
 
Fingers crossed it won’t happen but best to be prepared. 😀
 
Deep breaths!

Address

Camellia House, Rolvenden Road
Benenden
TN174EE

Opening Hours

Monday 9:15am - 5:30pm
Tuesday 9:15am - 5:30pm
Wednesday 9:15am - 5:30pm
Thursday 9:15am - 5:30pm
Friday 9:15am - 5:30pm

Telephone

+447976916399

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