Beyond basic product development, few people are aware of or, understand the potential & power that trend forecasting has to create high, sustainable growth levels for any business.
Most people associate trend forecasting simply with pattern & colour guidance.
Doing so completely misses the true value consumer & design trend intelligence has. Few business tools actually do ‘what it says on the tin’.
The Scarlet Opus tin says:
Research shows that teams are most successful when relaxed & confident. Designers are more creative, manufacturing quality improves & salespeople achieve maximum conversion ratios. The focus is on writing the best PR, producing world class marketing content, making winning sales presentations.
Spotting’ trends & then having everyone rush NPD to bring a product to market imposes debilitating pressure on Design, Marketing, Sales & Buying teams.📷
‘Today’s Consumer expects more (delivery times, product options etc) & there’s a widening gap between what’s desired & what’s delivered … according to consumer views.
Consumer & Design Trend Intelligence will fill this gap for any company. Scarlet Opus is your ability to accurately identify those unarticulated expectations, Creating TIME for your teams to be and give, their very best … always …
Why then aren’t more companies engaging with trend forecasting?
The answer might lie in these thoughts:
1. It requires taking quite a leap of faith to engage with someone who tells you that they can see your future in detail with certainty!
2. Often creatives & designers see a trend forecasting agency as an external design source, instead of an external design resource.
Trend Intelligence creates TIME and will:
· Inspire design teams to create products that will delight consumers
· Help salespeople present products in the context of trends buyers recognise
· Help marketers leverage marketing done by makers of complimentary products
· Identify which trends have most relevance to for your company
· Identify which trends have longevity, letting you optimise the sales period
· Guide the use of each trend’s back story to drive wide consumer engagement.
· Prepare inspirational PR events.
· Design exhibition stands so that you stand out and that visitors wont’ want to leave
· Turn trend content into design & buying briefs as well as sales & marketing strategies.
Huge results come from using trend forecasting in good or tough times.
A business with a ‘fixed’ product design will be more successful marketing those products within the context & framework of consumer trends.
Our clients tell us that the Return On their Investment into Scarlet Opus results in one, more, or all of this …
INCREASED Sales �Brand Awareness �Press Coverage �Profits
Shareholder Value �Company Wellbeing � Export Success
Contact Phil Pond: +44 7896 088996 or [email protected] (WhatsApp or Text too!)
