elevate with Kate

elevate with Kate Science-backed marketing made simple. Consultations - strategies - content using marketing psychology

Pricing isn’t just about numbers - it’s about perception and value.It’s a powerful tool to influence buying decisions wh...
22/02/2025

Pricing isn’t just about numbers - it’s about perception and value.

It’s a powerful tool to influence buying decisions when used strategically.

Here are some strategies I advise clients to use: (scroll through for examples!!)

- Tiered Pricing

- Charm Pricing

- Bundling Pricing

- Decoy Pricing

- Prestige Pricing

- Anchoring

By understanding and ethically applying these pricing techniques, you can strategically position your offers to attract more customers and increase your revenue.

Comment ‘small biz’ and I’ll send you a free guide on this topic!

Your brand identity is more than just a logo - it’s the heart and soul of your business. ✨And I can tell you now that so...
18/02/2025

Your brand identity is more than just a logo - it’s the heart and soul of your business. ✨

And I can tell you now that solidifying your brand identity WILL result in the growth and success of your business.

End of.

With a solid and unique brand identity that resonates with your audience you can create a lasting impression = you don’t need to sell to them!!

Your audience will remember YOU as the one to go to when they need something whether it be a course of candle making or cooking!

Whatever your niche is, THIS works!

But how can you solidify your branding?

Here are a few quick tips:
- ensure your logo is consistent
- pick 3 fonts - 1 for title, 1 for subtext and 1 as a stand out font
- pick a colour palette - pick 3 bold colours, 2 neutral and expand from there. Max 8 colours and ensure hex codes are consistent!
- Curate a tone of voice that reflects you and your business
- use elements consistently (pick round OR square edged shapes, not both)
- be clear with your messaging pillars

AND MUCH MORE!

Pop me a dm if you want me to send over the rest of my tips on solidifying branding 🙏🏼

Who are you trying to reach? 🤔If you don’t understand your audience, then who are you even talking to?For example, with ...
14/02/2025

Who are you trying to reach? 🤔

If you don’t understand your audience, then who are you even talking to?

For example, with my business I can categorise my audience simply and clearly: Small businesses, established businesses, consultants and content creators that want to simplify their marketing.

Easy. Done.

Now I know my audience, I curate content that speaks to them, just like this post is speaking to you!

What are some of the biggest challenges you face when trying to understand your audience and reach them?

Did you know the subconscious part of our brains plays a HUGE role in what we buy? 🤯You might think you’re fully in cont...
10/02/2025

Did you know the subconscious part of our brains plays a HUGE role in what we buy? 🤯

You might think you’re fully in control of what food to order at the McDonalds drive-thru, but you aren’t…

In fact, McDonalds marketing team are!

Before I studied psychology, I thought smaller businesses didn’t have the ability to leverage the same marketing techniques that all the big boys did.

I thought that because they had marketing departments of 100+ people and 100s of years of combined experience small businesses couldn’t replicate the same response.

I couldn’t have been more WRONG!

Studying marketing psychology taught me that anyone and everyone can leverage exactly the same techniques!

It’s the simple art of knowing what, how and why.

And that’s where I can lend you a hand.

Dying to know more?

Comment ‘small biz’ and I’ll send you my FREE guide on this exact topic, and you can ask me any questions!

P.S... but seriously, what do you order at the drive-thru?!

Stop selling features, start selling solutions. 🤯Businesses often get caught up in listing what their product/service/es...
06/02/2025

Stop selling features, start selling solutions. 🤯

Businesses often get caught up in listing what their product/service/establishment is, instead of how it improves their customer’s life.

Think about it: People buy benefits, not features. They care about what’s in it for them.

Want to make your marketing more effective?

It’s simpler than you think. Focus on these questions:
* What problem does my offering solve?
* How does it make my customer’s life easier/better/happier?
* What are the results they can expect?

Ditch the jargon & speak their language to connect with their emotions. That’s where the magic happens. ✨

Here’s an example:
Feature-focused: “Our shoes are made with breathable mesh.”
Benefit-focused: “Stay comfortable and fresh all day long, even on your busiest days.” 👟

Or

Feature-focused: “Our cleaning service uses eco-friendly products.”
Benefit-focused: “Enjoy a sparkling clean home and peace of mind knowing you’re helping the environment.” 🏡

Or

Feature-focused: “Our restaurant has an extensive wine list.”
Benefit-focused: “Find the perfect pairing to elevate your dining experience and create unforgettable memories.” 🍽️

See the difference? It’s all about highlighting the value you provide.

“Kate, what can I do to skyrocket my sales in 2025”?That’s the question I was asked by a client at the start of this yea...
31/01/2025

“Kate, what can I do to skyrocket my sales in 2025”?

That’s the question I was asked by a client at the start of this year.

I gave him the answers but it got me thinking….

How many other small businesses are thinking the same right now?

If that’s you…. Don’t worry! I have the answers!

First swipe right to uncover the 5 key strategies you NEED to know

And then comment ‘small biz’ and I’ll send you some 🔥 additional info!

Get your business souring in 2025 🤪

Sorry if I shake a few feathers of the traditional marketeers here 🤪Marketing psychology is no joke, it’s not fluff, it’...
28/01/2025

Sorry if I shake a few feathers of the traditional marketeers here 🤪

Marketing psychology is no joke, it’s not fluff, it’s science.

And what’s one thing that we can all trust and back, SCIENCE!!! 🧠

There’s no point just throwing something out and hoping for the best 🤞❌

USE SCIENCE INSTEAD!

Comment WTF and I’ll send you my latest ebook which covers this topic in a lot of detail!

Golden hour is the best time to film your aesthetic content ⭐️
25/06/2023

Golden hour is the best time to film your aesthetic content ⭐️

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