SKR Digital

SKR Digital We help Local Businesses grow with strategic paid traffic.

Social media platforms are proficient in growing Business. Facebook is one among the many competent platforms to adverti...
18/04/2021

Social media platforms are proficient in growing Business. Facebook is one among the many competent platforms to advertise, market and sale business products to potential customer.

🎯 True enough, there are now more than 50 million small businesses using pages to connect with their customers.

In today’s time, the best connection is Social Media.

In order to implement a successful strategy, think like a publisher.Publishers carefully identify and define target audi...
08/04/2021

In order to implement a successful strategy, think like a publisher.
Publishers carefully identify and define target audiences and consider what content is required in order to meet their needs. 🎯👨‍👩‍👧‍👦🎯

Facebook Ads Vs Google AdsWhat are some of the differences?1. Targeting🔹️Facebook ads and Google ads ultimately catch di...
30/03/2021

Facebook Ads Vs Google Ads
What are some of the differences?
1. Targeting
🔹️Facebook ads and Google ads ultimately catch different types of potential customers. Facebook holds a crazy amount of data about all of us, which allows marketers to hyper-target people with specific interests or who fit a certain demographic.
🔸️Google ads on the other hand allow us to target users who are already searching for a specific term on Google.
2. Content
🔹️Facebook ads allow us to provide a lot more information via video or image content. This gives us a much wider range of options when deciding on our campaigns and allows us to tell a story. This also means they can be more complex or time consuming to make!
🔸️Google ads are primarily text based, usually featuring as web-link results at the top of the search engine results page (SERP) or business listing results at the top of the Google My Business map, and are generally less time-consuming to set up.
3. Active Vs Passive Audience
🔹️With Facebook ads, viewers usually come across your ad when scrolling through their feed. They aren't actively searching for your content, so the ad NEEDS to be eye-catching and attention-grabbing.
🔸️With Google ads, your viewers are specifically searching for the term you are advertising for. Whilst this has its benefits, we must remember that in the SERP the viewer is also comparing your result with all of your competitors too... so you best make sure you have a good offer to entice them!
Are there any other differences you can think of? Let me know in the comments! ✌

We can’t have a lot of good things to keep.In making decision between two good things, it is necessary to reflect and re...
30/03/2021

We can’t have a lot of good things to keep.
In making decision between two good things, it is necessary to reflect and resolve what needs to let go over what needs to stay. Thus,

🎯“Don’t be afraid to give up the good to go for the great.” - John D. Rockefeller

Be wise enough to decide.

Boosted posts or ads?In short NEVER do boosted posts, ads will always be better.Boosted posts are Facebook's quick attem...
30/03/2021

Boosted posts or ads?

In short NEVER do boosted posts, ads will always be better.

Boosted posts are Facebook's quick attempt to get you to spend money without any real direction. They’re only good for vanity metrics such as likes and unfortunately likes doesn’t equal customers.

Creating ads properly through the ads manager will always give you better results. You can optimize for engagement, lead generation, video views, traffic and much more. The ads will be fully tracked so you can work out what’s working and what’s not and make changes to further improve the performance.

The data collected can be used for retargeting people. This is crucial as more then 95% of people will not purchase something the very first time, they see something so you will need to get in front of them few times, build trust and familiarity. This can easily be done using the data collected in the ads manager.

I’ve heard from so many business owners that Facebook marketing doesn’t work when all they’ve done is boosted a few posts without any strategy or thought.

If you need any support on creating ads through the ad manager, I’d be happy to show you the basics.

It's true. Your customers don't care about you!They care about what makes them happy. They care about what makes their l...
30/03/2021

It's true. Your customers don't care about you!

They care about what makes them happy. They care about what makes their life better. They only care about themselves and what you can do for them.

Knowing this and understanding who your ideal customer is and their pain points is what will help you sell to them.

Focus on them not you!

📍Take small steps at a time and it will make a difference.“Nothing big will happen in your life, until you build off of ...
29/03/2021

📍Take small steps at a time and it will make a difference.

“Nothing big will happen in your life, until you build off of the many small things”-John Paul Aguiar

Your target audience is now right in front of their screen, waiting for your beautiful and enticing ads to appear.
29/03/2021

Your target audience is now right in front of their screen, waiting for your beautiful and enticing ads to appear.

You're not using Facebook ads? 😳How can you expect to stand out with organic posts when your competitors are paying for ...
29/03/2021

You're not using Facebook ads? 😳

How can you expect to stand out with organic posts when your competitors are paying for targeted ads to be placed right in front of your potential customers?

Not sure where to start? Drop us a message and let's talk results! 📈

A heart-warming message for you:🏆“Success is not final. Failure is not fatal: it is the courage to continue that counts....
28/03/2021

A heart-warming message for you:

🏆“Success is not final. Failure is not fatal: it is the courage to continue that counts.”- Winston Churchill

Growth is a nonstop journey. Have the courage to continue and inspire people.

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