Shivam Wadhwa

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Shivam Wadhwa

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23/02/2024

I got asked a Question on Sales Call 😅 "Shivam, How Conversion Rate Optimisation will improve my Business Revenue?" To which, I showed her the clients that I have worked with, and the impact an optimised product page can make with Facebook Ads if done right.
They generate over 1000+ purchases every month at $20 per purchase.
It's not always about selling your product/service, We need to craft meaningful offers which our Customerrs want to genuinely BUY ✅
Dear eCom Biz Owners, Will you be interested to work with a expert who knows much more than just running ads? You know how to reach me!🫣😉

15/02/2024

2.4x ROAS?🫣

How?

This Brand was struggling in September, 2023. It's a Mens Fashion Apparel Brand from United States, they were Stuck at 1.5x ROAS

Well, I followed only 2 Key Parameters, first for getting to Breakeven Point and then to scale:

1. Found that Brand was getting good purchases on Meta Shop, almost 40% of the total purchases were on Meta Shop (at that time), so Started Running Campaigns with Objective as "Website and Shop" and instantly saw a Spike in ROAS.
2. They were not utilising the Messaging for New Customer Acquisitions, So we started working on New Ad Angles (initially only 2, & they worked). This helped them achieve their Breakeven Point i.e 1.7x ROAS

Continued to focus on these 2 things for 45 days and Started seeing 2.5x, 2.9x weeks, which helped them get out of that Zone, and scaling.

FYI: We started to see Breakeven ROAS is first 2 weeks only.

Was willing to share this case for so long now, It's been 5 Amazing Months working with them ❤️ Always up to test new ad angles and come up with tempting offers 🫣

07/03/2023

Formals didn't help me look older🥲

I did everything possible not to look like a child. I tried all sorts of formals.

But sadly NOTHING worked.

People underestimated me based on my face value.

But I didn't let any of it stop me.

I played a numbers game and kept approaching new leads until...

I had a team of 40 people working under me.

How? Well, my one-word answer would be CONFIDENCE.

The second I started speaking, I would light up the room.

No one used to believe I was a 16yr old.

That's the kind of magic you can work with confidence.

Now tell me in the comments, have you ever been underestimated because of your age?

06/03/2023

Facebook ads are not what you think 😱

Myth #1: Facebook ads are too expensive.

Myth #2: Facebook ads are only for B2C businesses.

Myth #3: Facebook ads only work for large businesses.

Myth #4: Facebook ads are not measurable.

Give Facebook ads a chance and see the impact they can have on your business!

04/03/2023

The One Thing You Need to Focus on for Successful Ads.

If your offer, creatives, and landing page are well curated, no amount of technical details or audience targeting will save your ads.

It's like building a house on a weak foundation, no matter how great the design and materials are, the house will eventually crumble.

So, the next time you find yourself spending hours on end tweaking your ad account.

Take a moment to evaluate your offer, creatives, and landing page.

This might just be the missing piece of the puzzle that you've been searching for.

03/03/2023

Sickness is a barrier only if you let it be one.

If you work when sick, not only will you take longer to recover but the quality of your work will suffer.

It's a vicious cycle!

But if you give yourself time to rest and heal, you will soon recover and get back in the game.

Hence when I am ill, I make sure to rest and just take an overview of the ads I run.

My priority is getting well ASAP so that I can give my clients the best results.

Tell me in the comments how you deal with falling sick👇🏼

02/03/2023

In a world that glorifies the hustle and the idea that success is achieved through endless hours of work.

It can be difficult to accept that doing less could actually lead to greater success.

By prioritizing the tasks that truly matter and investing our time and energy into them, we can make a more significant impact and achieve more profound success.

Less is more when you focus on the value, effort and heart you put into.

What are your thoughts on this?
Let me know in the comments.

01/03/2023

Are you struggling to get the same results from your Facebook ads that you once easily used to?

If so, you're not alone!

Ad fatigue is a common problem among advertisers on the platform.It occurs when your target audience has seen your ad too many times and has become desensitized to it.

They may have initially engaged with your ad or found it interesting, but after seeing it multiple times, they begin to ignore it.

Here are a few tips to help you overcome Facebook ad fatigue:

⏩Rotate your ad creative - Keep your ads fresh and engaging by regularly changing up your ad's creative & copy.

⏩Test different ad formats - Experiment with different ad formats like carousel, video, and collections to find what resonates with your audience.

⏩Refine your targeting - Use Facebook's targeting options to hone in on your ideal audience, rather than blasting your ads to a broad audience that may not be interested.

⏩Adjust your ad frequency - Monitor the frequency at which your ads are being served to your audience and adjust as needed to avoid oversaturation.

Remember, Facebook ad fatigue can be a challenge, but following the above steps can keep your ads fresh and engaging for your audience.

28/02/2023

6 Lakhs Worth Sales in just 120 days!🤯

This particular client came to me for my paid ads services. It was a gifting brand dealing into a niche specific store. They had only 1 product with many variations making it a bit difficult.

The first month turned out to be a huge disaster, we were hardly gaining 1.8x ROAS leading to huge loss.

So we revamped the entire strategy, made changes and eventually achieved 5x+ ROAS by the next month. And then maintained a ROAS of 5x-6x making 6 lakhs worth of sales!

Here's what we did:

1. Worked on the visuals that helped us stand out and drive more traffic, such as UGC videos, lifestyle product shoot, and product images.

2. Mapped out a detailed media plan and crafted high-converting copies that resonated with our customers in advance.

3. Did in-depth market research to understand customer's needs, preferences and buying behavior and relaunched the product with a bang!

Leading to INR 1,75,000 sales with just 30k ad spent and scaled it to 600k in 120 days.

Takeaway: Your sales are largely driven by a holistic approach to marketing and sales, including improved digital assets, a well-thought-out media strategy, and high-converting copy.

What comes to your mind when you think of sales?
Let me know in the comments!

27/02/2023

One of the biggest challenges of freelancing and running an agency is managing multiple projects and deadlines.

Here's how I stay on track:

✅Utilizing project management tools like Asana , airtable etc.

✅Clearly communicating expectations with clients.

✅Allocating enough time for each project to avoid last-minute rushes.

What tools or strategies do you use to manage multiple projects as a freelancer or agency owner?

26/02/2023

How I went from charging 2 hundred to 2 lacs for Facebook ads

When I ventured into the field of network marketing with no experience, I happily agreed to work for 200 INR.

I was of the mentality that any money is money. No matter who it's coming from or how much.

And because I was so naive, I attracted clients who took advantage of the 16yr old me.

So, what changed?
How was I suddenly able to charge 2 lacs without any hesitation?

Here's what I did-
👉🏻Read books and consumed content to upskill.
👉🏻Focussed on mastering a set of skills.
👉🏻Spent my own money to experiment with running of ads.
👉🏻Woke up at 4am daily to meditate and workout so I could get maximum output.
👉🏻Showed up with confidence and closed deals.

If I could do it, so can you. All it takes is a little will power and a whole lot of focus to change things around for yourself.

There's absolutely no need to settle in 2023!

16/02/2023

I figured out what my client's target audience needs👀

As a paid media expert, I make sure I always take a data driven approach.

Here are 3 ways data can increase your campaign's ROI by 10x-

1. Uncover insights about your target audience, their behaviors, and preferences. This information can then be used to create more personalized and effective campaigns.

2. Tracking website traffic, conversion rates, or ad spend, & having a deep understanding of your data can help you identify trends, areas of opportunity, and areas for improvement.

3. By using data to inform your decisions, you can improve campaign performance, reduce waste, and drive better outcomes.

Leave the guesswork aside and focus on what your customers are telling you!

Are you analyzing the data of your campaigns?

Address

Home Office
Birmingham
122001

Website

https://calendly.com/shivam-valusyncmedia/valusync-business-scaling

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