Be Brand Advantage

29/04/2023

Creating a brand identity is more that just creating a pretty logo. Logo design needs to speak to the audience, it needs to make a company stand out and articulate the brand message - here are a few examples from the Be Brand vaults.

10/04/2023

Good brand strategy and marketing should always make an impact even if it’s annoying!

04/04/2023

Having professional and consistent brand identity can help articulate a professional and thought out business. Not only can it help in terms of trust factor knowing the business owner has thought about these touch points but also help recognition. The more people are exposed to your brand identity the more recognition will build.

02/04/2023

Lots of people hear the word branding and think that means all the nice visual elements, in reality there is a lot more to branding, it includes the visuals also known as Brand Identity, as well as lots of other pillars including tone of voice, brand story, positioning, just to name a few. But lets look at Brand identity.....What is Brand Identity?
Its the outward expression of a brand, including its trademark, name, communications, and visual appearance. A brand identity is the sum total of how your brand looks, feels, and speaks to people. (Sometimes that even includes how it sounds, tastes, feels, and even smells.)

01/04/2023

With a few big names already rebranding like Pepsi and Burberry is this the start of a trend amongst household names? Why are they rebranding - some say strategic creative direction others to move forward with the times - and engage the future of the brand with the history - has this worked for the likes of Pepsi? Personally i don't think so but we will see if it helps "engage" future generations. Brand identity is a massive part of branding but its NOT the main part of creating a brand strategy. When people are looking to rebrand - they need to make sure its not just a reason to update the colour scheme, or add a few nice design bits.

18/03/2022

13/03/2022

One of the worlds greatest brands....