Adv Marketing, Birmingham (2026)

03/11/2021

Ever wonder why your ads aren't performing? 🤯

Facebook's ad relevance diagnostics can be a good indicator of what might need to be adjusted to rectify the problem.

However! ...achieving high ad relevance should not be your primary goal and doesn't guarantee an increase in results 🙅‍♀️

Facebook have a whole table of what the rankings may mean and what adjustments might be needed to boost your ads performance - just give it a Google to view their table! 🔍 @ Birmingham, United Kingdom

03/09/2021

Here are the dimensions you need to use for your facebook & instagram ad creatives!

I usually ask my clients to send over their images in square as it’s more versatile and can be viewed on both desktop & mobile 📱

Remember its always useful to have different styles, colours & formats etc. to test in your advertising campaigns in order to find out what resonates better with certain audiences.

Save this for later - it will help when planning! 🤩

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@ Birmingham, United Kingdom

02/09/2021

Here are the dimensions you need to use for your facebook & instagram ad creatives!

I usually ask my clients to send over their images in square as it’s more versatile and can be viewed on both desktop & mobile 📱

Remember its always useful to have different styles & formats to test in your advertising campaigns in order to find out what resonates better with certain audiences.

Save this for later - it will help when planning! 🤩

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@ Birmingham, United Kingdom

26/08/2021

Wondering whether Facebook & Instagram ads are expensive? 🤔

It's a popular question amongst businesses that have no experience with paid social.

Well, Facebook Ads are generally one of the least expensive forms of marketing, but how much you pay all depends on different factors.

Swipe to see my thoughts 👉

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@ Birmingham, United Kingdom

25/08/2021

Wondering whether Facebook & Instagram ads are expensive? 🤔

It's a popular question amongst businesses that have no experience with paid social.

Well, Facebook Ads are generally one of the least expensive forms of marketing, but how much it costs you all depends on several different factors.

Swipe to find out my thoughts 👉 @ Birmingham, United Kingdom

24/08/2021

Are you boosting posts on Facebook and Instagram? 🥴

Ok so... boosting a post will give you more likes and engagement on your post, but it's more than likely not targeting your perfect target audience ie. people that CONVERT.

However tempting pressing that boost button may be, you will get far more results from putting a paid ads strategy in place via Ads Manager.

🙌 You can test different audiences, creative copy, hooks, CTA's etc.

🙌 You can view more insights about your audiences and what resonates best for each audience. One version of copy and creative is more than likely not going to resonate with everyone - some may prefer and engage more with video content instead of static image, longer copy instead of short and snappy, etc. It is important to have a few versions of ads to test.

🙌 You can track specific actions people are taking within your site and make decisions to optimise and retarget based on the data.

🙌 You can re-target people who have previously visited your website or engaged with you page, posts or ad.

🙌 and SO much more!

Please don't waste your money on boosting a post. Invest your money and achieve real results 👀

If you dont have the time or knowledge to implement a paid ads strategy then get in touch - send me a DM! I can help you 🙋🏻‍♀️

23/08/2021

Understanding a basic Facebook Ads Funnel for creating audiences 🤓

➡️ Top of funnel ad sets are going to be targeting COLD audiences. These are people who are not aware of your brand and product; they do not have an understanding of you or your brand. So this is usually interest & demographic based audiences and lookalikes.

➡️ Middle of funnel ad sets are going to be targeting
WARM audiences. These will be built based on people who have an awareness of your brand and products. They will have either interacted or engaged with your Facebook/Instagram or site in some way. This is your chance to nurture these audiences to eventually convert.

➡️ Bottom of funnel ad sets target HOT audiences. Hot because people at this stage are interested in your product or offer, they may have added to cart or even signed up to your newsletter. We are going to be re-targeting these people to give them that final push to convert. Discounts and offers always work really well and I also love using dynamic product ads for BOF!

At what level do you see most of your acquisitions? Let me know in the comments, I'd love to hear 🤓

19/08/2021

You are worthy! 🤍

Imposter syndrome can get on top of you from time to time and can really be de-motivating 😓

Here are a few things to do to reduce the feelings of imposter syndrome and it's important to keep practicing them! @ Birmingham, United Kingdom

18/08/2021

Never have just one variable when it comes to ads. Whether that's audience, creative, copy, etc. Make sure to have more than one!

This gives more options for Facebook to push out and see what resonates well with different audiences. You'll see what's working better and what is costing more 👏

Especially with warm, smaller audiences you want to make sure to have a few ad variations to avoid ad fatigue and avoid driving up the frequency 🥴

12/08/2021

Here's three pillars that I believe are important from my experience, for ad campaigns to run successfully and achieve higher ROI 🤩

❶ A good sized advertising budget - the more you spend the more you'll get out.

❷ A well-thought-out paid social strategy - this should be experience, knowledge and data driven.

❸ Testing patience - patience is needed to test different audiences, creatives, hooks, etc. until you find the magic mixture. Facebook ads can take a bit of time to find out what works and what resonates best with your audiences. But believe me, the hard work in the beginning pays off in the end! Well, majority of the time 😅

Give me a follow for more education, tips and how-to's on Facebook & Instagram Ads!

12/08/2021

Just keep going! 🙌

Believe in your goals, believe in your vision and believe in yourself - that's all that matters.

There will always be critics and people giving their penny's worth of negativity to pull you down. Ignore them or ditch them - surround yourself with people that encourage and support you.

As an entrepreneur, what motivates you to keep going? 🤔

12/08/2021

Just keep going! 🙌

Believe in your goals, believe in your vision and believe in yourself - that's all that matters.

There will always be critics and people giving their penny's worth of negativity to pull you down. Ignore them or ditch them - surround yourself with people that encourage and support you.

As an entrepreneur, what motivates you to keep going? 🤔

Adv Marketing

03/11/2021

03/09/2021

02/09/2021

26/08/2021

25/08/2021

24/08/2021

23/08/2021

19/08/2021

18/08/2021

12/08/2021

12/08/2021

12/08/2021

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