10/09/2026
Parents.
Pupils.
Staff.
Governors.
Trustees.
Commissioners.
Politicians.
Journalists.
Future employees.
“Education communications” sounds like one thing. In reality, all of those audiences can need something quite different from the same organisation.
A message that works for a board of trustees might mean very little to a parent choosing a school, while what interests a journalist might not be what attracts the next great teacher.
The message might start in the same place, but how you tell it, where you tell it and what you lead with depends on who needs to hear it in our experience.