Pure Marketing

Pure Marketing www.puremarketing.uk

Your homepage is the most important page on your website.Most SME homepages fail within the first fold because they do o...
14/05/2026

Your homepage is the most important page on your website.

Most SME homepages fail within the first fold because they do one of these things:

Use a vague tagline ("Passionate about what we do") instead of a clear value proposition.
Lead with a stock photo and a carousel no one clicks.
Bury the most important information below the scroll line.

The first thing a visitor sees needs to answer three questions instantly:
What do you do? Who is it for? Why should I choose you?

If your homepage can't answer those in 5 seconds, it's costing you leads.

The single most common issue we see when auditing Google Ads accounts is the same one every time.No negative keywords.A ...
13/05/2026

The single most common issue we see when auditing Google Ads accounts is the same one every time.

No negative keywords.

A business selling commercial cleaning services is getting clicks from "how to clean my bathroom at home." A solicitor is paying for "free legal advice."

Negative keywords tell Google what NOT to show your ads for. They should be built before you spend a single pound — not added reactively three months in.

We offer free Google Ads audits. If you're running campaigns and want to know where you're losing money, drop us a message.

If your organic traffic dropped in the last 90 days, you're not alone.Google's core updates are becoming more aggressive...
12/05/2026

If your organic traffic dropped in the last 90 days, you're not alone.

Google's core updates are becoming more aggressive at filtering out content that exists for search engines rather than people.

The sites recovering fastest all had one thing in common: content written by humans, for humans, with genuine expertise behind it.

AI-generated filler, keyword stuffing, and thin service pages are being penalised hard.

If you're not sure where you stand, a technical audit is the fastest way to find out.

Drop a comment or DM us — we're doing free audits this month.

Most businesses assume quantity wins. It doesn't.Google ranks pages on relevance and authority — not how many you have.2...
11/05/2026

Most businesses assume quantity wins. It doesn't.

Google ranks pages on relevance and authority — not how many you have.

20 focused, well-optimised pages will outperform 200 thin ones every single time.

The fix isn't publishing more. It's publishing better.

What's the most common SEO misconception you've heard?

Third-party cookies are disappearing. And most businesses have no idea what that means.For years, advertisers have relie...
08/05/2026

Third-party cookies are disappearing. And most businesses have no idea what that means.

For years, advertisers have relied on tracking cookies to follow people around the internet. You visit a shoe website, and suddenly every site you go to shows you shoe ads. That's third-party cookies at work.

In 2026, major browsers are phasing them out entirely. Safari and Firefox already have. Chrome is following.

For big brands with massive ad budgets, this is a strategic headache. For small businesses, it's actually an opportunity.

Here's why:

The businesses that will win in a cookieless world are the ones that own their audience relationship directly. That means:

→ Building an email list of people who actually want to hear from you
→ Creating content that brings people back to your website organically
→ Using first-party data — information people willingly give you — to personalise your marketing
→ Investing in SEO so you're not entirely dependent on paid channels

The data backs this up. Brands using first-party data are seeing up to 8x return on ad spend compared to those relying on third-party tracking.

This isn't about panicking. It's about building marketing channels you own and control, rather than renting attention from platforms that can change the rules at any time.

If 80% of your leads come from paid ads on platforms you don't control, that's a risk worth thinking about.

How much of your marketing relies on channels you actually own?

The most common Google Ads mistake isn't bad keywords or weak ad copy.It's turning your campaigns off every time you get...
07/05/2026

The most common Google Ads mistake isn't bad keywords or weak ad copy.

It's turning your campaigns off every time you get busy.

We see this pattern constantly. A business starts running ads, leads come in, they get busy with work, so they pause the campaigns. A few weeks later things quiet down, they panic, and switch the ads back on.

The problem? Google Ads rewards consistency.

Every time you pause and restart a campaign, you lose momentum. The algorithm has to relearn. Your quality scores drop. Your cost per click goes up. And you're back to square one.

It's like hiring a salesperson, sending them home when you're busy, and wondering why they're not performing when you call them back.

Here's what actually works:

→ Set a sustainable budget you can maintain through busy and quiet periods
→ Scale up when you want more leads — don't start from scratch each time
→ If you genuinely need to reduce spend, lower the budget rather than pausing entirely
→ Let the algorithm learn and optimise over time — it gets better with data

Some of our best-performing PPC clients are the ones who've run their campaigns continuously for years. The cost per lead drops. The conversion rate improves. The algorithm knows exactly who to show the ads to.

Consistency beats intensity every single time.

Have you ever paused ads and then struggled to get them performing again?

Keywords are becoming less important. Search intent is everything.For years, SEO was about finding the right keywords an...
04/05/2026

Keywords are becoming less important. Search intent is everything.

For years, SEO was about finding the right keywords and making sure they appeared on your page enough times. That approach worked in 2015. In 2026, it's not enough.

Google's AI now understands what someone actually means when they search — not just what they type.

Someone searching "best solicitor near me" and someone searching "how to find a good employment lawyer in Birmingham" are looking for the same thing. Google knows that. And it's rewarding pages that answer the intent behind the search, not just the exact words.

This is why we're seeing businesses with perfectly optimised keyword pages lose rankings to competitors who write more naturally and more helpfully.

Here's what this looks like in practice:

→ Stop writing for robots. Write for the person searching
→ Answer the full question, not just the keyword
→ Structure your content so Google can pull clear answers from it
→ Think about what someone needs to know before, during, and after they find your page

The businesses ranking best right now aren't the ones stuffing keywords into every heading. They're the ones creating genuinely useful content that matches what people are actually trying to find.

If your SEO strategy still starts and ends with a keyword list, it's time to evolve.

How has your approach to keywords changed over the past couple of years?

Every few months, something in digital marketing changes and the internet loses its mind.Google rolls out an update. AI ...
01/05/2026

Every few months, something in digital marketing changes and the internet loses its mind.

Google rolls out an update. AI Overviews take more space. ChatGPT starts running ads. A new platform launches.

And every time, the same cycle plays out: panic, hot takes, and predictions about the death of SEO or the end of Google.

Then things settle. And the businesses doing the right things are still fine.

I've been in digital marketing for over 10 years. I've seen every “this changes everything” moment.

And the pattern is always the same:

The businesses that win are the boring ones.

Not boring in a bad way, boring because they nail the fundamentals. Fast websites that convert. Content that genuinely helps. Tracking what matters.

They don’t chase trends or panic at every fluctuation.

They just keep doing the work.

That’s what we tell every client. The landscape will change. AI will evolve. Google will update. But the core being visible, helpful, and easy to contact doesn’t change.

Build on the fundamentals. Let others chase shiny objects.

What’s the best piece of marketing advice you’ve received?

ChatGPT just launched advertising. Here's what it means for your Google Ads.If you missed it, OpenAI started running ads...
30/04/2026

ChatGPT just launched advertising. Here's what it means for your Google Ads.

If you missed it, OpenAI started running ads inside ChatGPT in February. It's early days — currently only available in the US with a $200k minimum spend — but the direction of travel is clear.

AI chatbots are becoming an advertising channel.

For UK businesses running Google Ads right now, this doesn't change your strategy today. But it's worth understanding where things are heading.

Here's what we're watching:

→ Gartner predicts traditional search volume will drop 25% by the end of 2026 as more people use AI chatbots instead of Google
→ ChatGPT ads are conversational, not keyword-based — they appear naturally within the chat experience
→ Early data suggests high intent — people asking ChatGPT for recommendations are further along the buying journey

What does this mean practically?

Right now, nothing changes. Google Ads still works. Search intent is still the most powerful advertising signal available. The fundamentals of a good campaign — right keywords, matched landing pages, conversion tracking — still drive results.

But the smart move is to pay attention. The businesses that benefited most from Google Ads were the ones who got in early and understood the platform before it got crowded. For now, focus on what's working. But keep one eye on what's coming.

Google is changing how people find businesses online. AI Overviews now appear on almost half of all searches — and that ...
29/04/2026

Google is changing how people find businesses online. AI Overviews now appear on almost half of all searches — and that number is growing fast.

For business owners, this matters because the way people interact with search results is shifting. Fewer clicks, but higher quality visitors when they do click through.

I've put together 5 things every business owner needs to know about this change and what it means for your website traffic.

Swipe through the slides above for the full breakdown.

The businesses that adapt early will have a significant advantage. The ones that ignore it will wonder why their traffic is declining despite still ranking well.

What questions do you have about AI Overviews and how they might be affecting your business?

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Thursday 9am - 5:30pm
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