Lightbox

Lightbox We help your business to grow better. Through measured digital marketing and web design, we make li We’ve got your back. Your customers will love you for it!

Our purpose and brand promise is to ‘make life easy' for you and your customers. We help you to grow your business better by putting your customers at the heart of your digital strategy. The easier you make it for your customers to find you and interact with you, the more they will love you and buy from you. What ‘make life easy’ means to you

We understand the challenges and pressures that market

ing professionals and business owners face every day to generate new business/sales, build a brand and stay connected to customers. You are faced with the pressures of time and resources whilst trying to keep up with rapidly changing technology and algorithms – and trying to identify what’s working and where to invest more. Our integrated team of digital experts become your partners, your trusted advisers to help you plan and prioritise activities that will deliver the most impact across your digital channels. We help you look at the bigger picture and invest in digital products and measured campaigns that work.

09/05/2023

**CAMPAIGNS WE LOVE**

Stranger Things experiential marketing for the win.

A lifelike sculpture appeared on Bondi Beach in Australia overnight 🤘

The Empire State Building was made to look like it had cracks in it 👀

This campaign really immersed fans, making them feel like they were living in an actual episode!!

Oh to have similar budgets, right?

04/05/2023

Didn't they have a lovely time, the time they went to Brum 🤘

04/05/2023

It's May the 4th and it's annual appraisal day over at the Dark Side.

Fingers crossed for this determined employee who is about to demand a pay rise from his boss.

SEO DOES WORK.Technical SEO 🚀On-Page SEO 💙Content SEO ❤️Off-Page SEO 📈Local SEO 🙏Mobile SEO 📱eCommerce SEO ⚡️(You get th...
28/11/2022

SEO DOES WORK.

Technical SEO 🚀
On-Page SEO 💙
Content SEO ❤️
Off-Page SEO 📈
Local SEO 🙏
Mobile SEO 📱
eCommerce SEO ⚡️

(You get the drift).

And after 12 months, that client we were telling you about started to see some REAL results. Results that saw the amount of organic traffic to their site increase from zero to just under 4,000 a month. Eyeballs that are looking for exactly what our client is selling.

And we will tell you how it was affecting the bottom line in another post. But for now, we will at least say that it was GOOD NEWS 💰

SEO is difficult. It requires expertise and time. Lots of it. That's why it can seem an expensive activity - especially when results aren't instantaneous. But when it does work, trust us, it's beautiful. And you can trust us 'cos we rank on Page One of Google for the terms that we want to. Simple as that really, right?

You know where we are.

And from a standing start, this happened ⚡️Our Paid Social Media campaigns really hit the ground running 🚀It was all pay...
25/11/2022

And from a standing start, this happened ⚡️

Our Paid Social Media campaigns really hit the ground running 🚀

It was all paying off for our client. We'd pushed the brand, started SEO, and activated a number of different paid media campaigns. Campaigns that will - initially - increase the company's brand coverage, but also start converting those "eyeballs" into revenue.

(We have been working with this client for nearly two years now and we can let you into the secret that it just gets better and better).

You know where we are 🙏

This client was turning heads. And it was the heads of potential customers 🤟We'd sorted the brand and started rolling ou...
24/11/2022

This client was turning heads. And it was the heads of potential customers 🤟
We'd sorted the brand and started rolling out an SEO and paid social strategy. And it had started to work.

Work in the sense that the client was getting SO many more relevant eyeballs. Traction that we'd now need to convert into sales 💰

And we will let you know how the first few months looked like later - we have a feeling that it'll be pretty decent given that we are telling you lovely lot 📈

Have a good one and you know where we are if needed.

23/11/2022

This client of ours. The one selling the packaging online. You remember it, right?

We'd just started smashing into (technical term for "working on") rolling out a strategic SEO campaign so now it was time to prepare for the paid social media ads.

And therefore it was time to start building out assets. Assets that would really help with the "basic" sales funnel when it came to lead generation, lead nurture, and sales.

So, that's EXACTLY what we did.

Our audiences had been researched, those lovely ad-sets build out, and we were ready to go. And guess what?

Yes, you got it, we will let you know how we got on. Promise.

In the meantime, if you need us to help make your brand famous online, please do reach out. We got it going on (another technical term for "we know what we're doing").

SEO v SERPS ⚡️So, that client we were talking about.....they were now ready for take-off (i.e. we had produced an audit ...
22/11/2022

SEO v SERPS ⚡️

So, that client we were talking about.....they were now ready for take-off (i.e. we had produced an audit on their current activity, worked out who their target audience were, built out the brand, and prepared a growth strategy).

And part of this strategy was SEO: in short, the process of getting traffic from free, organic, editorial, or natural search results in search engines.

This would be a much more long-term approach to marketing and arguably more cost-effective than paid advertising in the long run (despite you needing to commit a lot of time, energy, knowledge, and cost in the first 12-24 months).

AND IT WAS NOT GOING TO BE EASY 🙏

As we were going to have to fight competitors, and search engines, for super-competitive keywords. Have you ever tried getting the word "boxes" onto Page One of Google, for instance?

So, off we went and the rest was history. Or was it? You'll have to check back soon to see whether this strategy worked.

And in the meantime, if you do need support with your SEO (we rank on Page One of Google for the terms that we want to rank for so we must be okay) you know where we are 🤟

a) Good Morning.b) Let's tell you more about that client we started talking about last week. That client that wanted hel...
21/11/2022

a) Good Morning.

b) Let's tell you more about that client we started talking about last week. That client that wanted help - fundamentally - selling more boxes online.

Straight into paid social ads, right?

No.

We started building a brand. An identity that would look different from the business' competitors, but one that would stay true to its personality and energy.

After all, a strong, (even unique dare we say) brand image is an essential part of building a good relationship with customers. If they feel that you both share the same values, they'll be attracted to your brand and will likely feel comfortable choosing you over the competition.

But was it worth it? Was it worth slowing down the "fun" bit and making sure all of the right foundations were in place?

Check in tomorrow for more - or even later today - it all depends on how we're feeling. Sneak Preview: we start talking about how it all worked out for the first 6 months. Giving you a quick insight into how quickly can you start to see results if you get the "start" bang on.....

Props (apparently this is the cool way to say well done) to our lovely Josh and Rob for sharing their expertise on two k...
18/11/2022

Props (apparently this is the cool way to say well done) to our lovely Josh and Rob for sharing their expertise on two key topics - SEO and the Customer Journey - at the WM5G eCommerce Masterclass, yesterday 👏

Paying it forward, and giving hugely valuable insights, top tips, and actions that the attendees could implement into their businesses straight away 👊🏻

Great work boyos - we're proud of you 💙

Address

The Counting House, 3 Mary Ann Street, St Paul's Square
Birmingham
B31BG

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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