IE Design Consultancy

30/07/2024

New case study time, starring the rebrand and visual identity for the Bank Workers Charity.

They offer a safety net to people that have worked in banks, along with their families. They help people to overcome challenges from their finances, relationships, mental or physical health, or career.

The rebrand allows Bank Workers Charity to adopt a louder voice on the national stage, acting as a thought leader, and advocating for the wellbeing of people in the banking community. We used people's stories and experiences to encourage others to ask for help and start a conversation.

Before we landed Bank Workers Charity wanted to reinforce its position as the leading support charity for people who’ve ever worked for a bank. They were also considering a name change – some people thought ‘bank’ too restrictive, and ‘charity’ carried a stigma.

30/05/2024

New case study for Mind: https://iedigital.co.uk/work/mind

IE Digital listened to young people, people from racialised communities, and people experiencing financial hardship, to improve and in inform Mind's .

Mind’s new strategy was focused on three key audiences: young people, people from racialised communities, and people experiencing financial hardship. Research showed these people were most at risk of mental health problems but weren’t typically being reached by Mind.

07/03/2024

Innovista International supports Christian leaders where they’re needed most, equipping leaders to build a better world. The charity needed a new brand that would work equally well for Christian leaders, charity staff and donors.

IE Brand repositioned the organisation and created a hopeful, positive brand. Innovista can now describe what they do clearly and confidently. They have a they can be proud of and that shines a light on the amazing work of their leaders.

Full case study on website. Link in comments below.

08/02/2024

The new brand for Pulmonary Vascular Research Institute (PVRI) has launched 💜

The new visual identity was revealed at the PVRI 2024 Congress in London, capturing the hearts and minds of over 500 pulmonary hypertension experts, researchers, industry, charity partners, drug regulators, and patients from over 31 countries.

The new logo, described by members as vibrant, warm, and memorable, builds on PVRI’s legacy while modernising key elements to bring their much-loved warm and caring nature to life. It forms part of a refreshed visual identity, which includes a greater focus on purple tones as the internationally recognised colour for pulmonary hypertension.

We're proud to introduce our new logo and visual identity, described by members as vibrant, warm, and memorable. It builds on PVRI’s legacy while modernising key elements to bring our much-loved warm and caring nature to life. Learn more and request a brand pack here: https://pvrinstitute.org/en/professionals/news/2024/2/5/new-brand/

23/01/2024

Transform Awards have named Community Pharmacy England one of the best visual identities in the healthcare and pharmaceuticals sector. 🥳

The new logo takes inspiration from the symbol of a green cross, traditionally used to represent the pharmacy sector. Squares drawn from the logo then formed the basis of the brand’s colourful pattern, inspired by the flocking formations of starlings in flight. This symbolises Community Pharmacy England uniting the sector and working together to get the best deal for members.

IE Brand’s work on the new Community Pharmacy England (CPE) brand has been shortlisted at the Transform Awards Europe 2024. Transform named it one of the best visual identities in the healthcare and pharmaceuticals sector.

22/01/2024

Our latest health website case study tells how IE Digital designed & built a new patient information platform for Prostate Cancer Research, the infopool.

https://iedigital.co.uk/work/prostate-cancer-research

The rich, interactive site helps patients understand the different tests and treatments available. It also includes hundreds of real stories from people affected by prostate cancer, as well as information on clinical trials they may be suitable for.

16/01/2024

Our latest case study shows how IE Brand helped Community Pharmacy England to rebrand. The work was shaped by feedback from pharmacy owners, ultimately allowing the organisation to better advocate for those members.

Check out https://iebrand.co.uk/work/community-pharmacy-england

We're also pleased to say that the project is shortlisted at the Transform Awards for 'Best Visual Identity in Healthcare and Pharmaceuticals'.

Pharmaceutical Services Negotiating Committee (PSNC) had decided to change their name to Community Pharmacy England. The rename was part of a repositioning and rebranding project that was to change the organisation at a fundamental level, led by IE’s stakeholder research.Community Pharmacy England...

27/11/2023

IE Brand rebranded The Leprosy Mission Shop UK to help them make a clearer link with the parent charity's mission to end leprosy transmission by 2035.

IE Brand created a distinctive and flexible visual system to work across The Leprosy Mission Shop's printed catalogue, website and beyond. The new visual identity retains core elements of the International charity branding.

The Shop’s new strapline became: ‘Ending leprosy one gift at a time’. The new tone of voice uses friendly, quirky copy and makes clear the direct connection between the products and the cause.

Full case study on our website (link in comments below)

16/10/2023

IE Brand & Digital created a new brand for charity Langley Trust with the strapline ‘Everyone deserves another chance’.

The brand messaging and visual identity convey Langley’s brand personality: acceptance, hope and realism.

Check out the case study: https://iebrand.co.uk/work/langley-trust

We also rolled out the brand to a new website, www.LangleyTrust.org

06/10/2023

IE’s proud to have been working with The Black Country Living Museum to restore and recreate over 100 items from the swinging sixties. We’d recommend anyone that’s in the Midlands to take a trip to this wonderful museum.

Alan and John Aston, who are in their 70s, have had their teenage home remade for a museum exhibit.

07/06/2023

We’re delighted that our ‘Future Engineers’ campaign for TEDI-London has been recognised by the prestigious HEIST Awards.

01/03/2023

Once upon a time, in Spring 2022, the World Book Day Charity team went in search of a new . It was a dream come true!

We are massive fans of , so we were thrilled to become their chosen rollout partner for 2023.

Read more on the blog: https://iebrand.co.uk/blog/here-be-dragons-celebrating-world-book-day-2023

"From our reading for pleasure resources for teachers and families, to the £1/€1.50 book tokens that we give to every child in the UK and Ireland, to our digital adverts, IE helped us to sprinkle World Book Day magic on our campaign assets and website." - Emma Pritchard, Manager, World Book Day

Once upon a time, in Spring 2022, the World Book Day team went in search of a new agency. It was a dream come true! Here at IE Brand & Digital we are massive fans of World Book Day, so we were thrilled to become their chosen rollout partner for 2023.