16/09/2026
Did someone say BBBB-BRIEF CLUUUUUUUUUB? 📣📣📣📣
Our design team had their first Brief Club last week, and the rules were pretty simple: no client. No brand guidelines. No deadlines. Just a completely made-up brief and permission to go wherever their brains fancied. 🧠⚡️
First up was fictional pet brand Wild Paws, which somehow took us from demon dogs to adventure trails, with everyone putting their own spin on the exact same brief.
But Brief Club isn’t really about the end result. It’s an excuse to get away from the screens, pile around a table, throw ideas about, talk design and get that creative buzz going with absolutely zero pressure attached.
Oh, and there were Krispy Kremes. Obviously. 🍩
P.S. No budgets were harmed in the making of Brief Club. 😇