Strategy Plus - Digital Marketing Agency

Strategy Plus - Digital Marketing Agency SME Digital Growth Agency. Hubspot & Google Certified Partner.

Strategy Plus are an online marketing agency based in Birmingham, specialising in web design, SEO, social media management and email marketing. We have both technically gifted team members as well as marketing consultants with over 10 years experience. We believe this gives us the understanding of what is needed to succeed online and the experience to put it into action.

06/10/2026

๐ŸŽฌ Clicks & Giggles ๐Ÿ‘€ Episode 8: Part 1 - How AI could damage your business โš ๏ธ

AI can make your business look incredible online, but what happens when the real experience doesnโ€™t match? ๐Ÿ‘€ Dan and Allyce sit down to talk about exactly that in the latest episode of Clicks & Giggles.

In part 1, Dan talks about AI-generated adverts that look polished, premium and almost too good to be true.

The issue? Sometimes they are ๐Ÿ˜ฑ

If your advert makes a casual pub look like a Michelin-star restaurant, you might get attention, but youโ€™re also setting customers up with the wrong expectations.

And that can do more harm than good.

So, what do you think?

Is AI helping businesses look better, or is it accidentally catfishing customers? ๐Ÿ˜ฌ

Need help using AI without losing sight of your brand? Get in touch with Strategy Plus and letโ€™s have a chat ๐Ÿ’ฌ

Happy Birthday to our Editor-in-Chief, Laura! ๐ŸฅณThe queen of copy, fixer of rogue commas, and the reason our words make i...
25/09/2026

Happy Birthday to our Editor-in-Chief, Laura! ๐Ÿฅณ

The queen of copy, fixer of rogue commas, and the reason our words make it out into the world sounding like they were written by an actual human ๐Ÿ˜‰

Seen here off-duty, glass in hand and probably still resisting the urge to proofread the menu...

We hope you have a brilliant day! ๐Ÿฅ‚

16/09/2026

๐ŸŽฌ Clicks & Giggles ๐Ÿ‘€ Episode 7: Part 3 - AI is stealing your web traffic?!

Itโ€™s SEO daylight robbery out here... your content gets used, but the click goes missing ๐Ÿšจ

Steve explains one of the bigger challenges businesses are facing with AI search, voice search and Googleโ€™s information panels.

You can create genuinely useful content, put the work in, answer the questions your customers are searching for...and then Google, ChatGPT, Gemini or Alexa may surface that information without the user ever clicking through to your website ๐Ÿ‘€

The cheek of it ๐Ÿ˜ฑ

But it doesnโ€™t mean your content is pointless. It means your website strategy needs to work harder.

That might mean creating tools, quote builders, calculators, stronger landing pages or more useful reasons for people to actually visit your site, not just consume your expertise from the search results page and disappear into the internet void ๐Ÿ”

AI is changing how people find information, but itโ€™s also creating new ways for businesses to stand out, capture better leads and give users something genuinely helpful.

Want to turn AI search from a traffic problem into a lead generation opportunity? Get in touch with Strategy Plus and letโ€™s have a chat ๐Ÿ’ฌ

26/08/2026

๐ŸŽฌ Clicks & Giggles ๐Ÿ‘€ Episode 7: Part 2 - Better tools, better leads

A website tool doesnโ€™t just help someone get an answer. It can help your business get a better enquiry too ๐Ÿ‘€

In this clip, Dan talks about how AI web tools, quote builders and interactive forms can help capture more useful information from potential customers.

Not just a name and email address, but details about the business, the project, the budget, the need, and what theyโ€™re actually looking for.

That means leads come through warmer, clearer and more qualified. Lovely stuff.

And even without AI Overviews in the mix, this can support your Google Ads, Facebook Ads and landing pages too. Youโ€™re giving people something useful, increasing the time they spend on your site, and showing that your business is thinking a little further ahead than asking for basic information and hoping for the best ๐Ÿ˜…

More value. More transparency. More trust. And hopefully, better conversion rates.

Want to see how AI web tools could help your business generate better leads? Get in touch with Strategy Plus and letโ€™s have a chat ๐Ÿ’ฌ
๐Ÿ“ž 0121 638 0457
๐Ÿ“ง [email protected]

Happy Birthday to our Creative Manager, Allyce ๐ŸฅณSeen here in her natural habitat ๐Ÿฅ‚We hope your day is filled with good w...
20/08/2026

Happy Birthday to our Creative Manager, Allyce ๐Ÿฅณ

Seen here in her natural habitat ๐Ÿฅ‚

We hope your day is filled with good w**e, good food and absolutely no verification codes ๐Ÿ‘€๐ŸŽ‚

17/08/2026

๐ŸŽฌ Clicks & Giggles ๐Ÿ‘€ Episode 7: Part 1 - AI web tools and lead generation

Zero-click searches might be making it harder to get people onto your website...but AI web tools could give them a reason to click again ๐Ÿ‘€

In this clip, Steve talks about how businesses can use helpful tools, calculators and quote builders to turn search interest into website visits.

Think less 'read our blog' and more 'use this tool to get a clearer answer' ๐Ÿ’ก

Whether itโ€™s an interior design quote builder, a pricing guide, or a tool that helps someone make a decision, the idea is simple: give people something useful that AI search results can point them towards.

Because if Google and AI tools are answering more questions directly, your website needs to offer something worth clicking through for.

Want to explore how AI web tools could support your lead generation? Get in touch with Strategy Plus and letโ€™s have a chat ๐Ÿ’ฌ
๐Ÿ“ž 0121 638 0457
๐Ÿ“ง [email protected]

23/07/2026

๐ŸŽฌ Clicks & Giggles ๐Ÿ‘€ Episode 6: Part 3 - The traffic drop that starts it all...

Before zero-click searches became the big SEO talking point, we were already seeing the signs ๐Ÿ‘€

In this clip, Dan & Steve chat about how informational searches started changing years ago, from weather answers appearing instantly on Google to how-to blogs suddenly losing huge chunks of traffic overnight ๐Ÿ“‰

๐Ÿšจ Terrifying? A little. Dramatic? Also yes.

Because when Google can answer the question directly on the results page, people donโ€™t always need to click through to a website.

And while that might sound like bad news, itโ€™s also a reminder that not all traffic is equal. A blog might bring in thousands of visits, but the real question is whether those visits are actually turning into enquiries, sales or meaningful actions ๐Ÿ’ญ

๐Ÿ” SEO isnโ€™t just about chasing clicks anymore. Itโ€™s about understanding search intent, visibility and where your business needs to show up.

Want help making sense of what your traffic is really telling you?
Get in touch with Strategy Plus and letโ€™s have a chat ๐Ÿ’ฌ

๐Ÿ‘‰ 0121 638 0457
๐Ÿ‘‰ WhatsApp: 07791 308922
๐Ÿ‘‰ [email protected]
๐Ÿ‘‰ Drop us a message!

๐ŸŽ‰ Happy Birthday, Steve! ๐ŸฅณThe man of many talents, many ideas ...and many sunglass tan lines ๐Ÿ˜ŽHope you're having fun in ...
06/07/2026

๐ŸŽ‰ Happy Birthday, Steve! ๐Ÿฅณ

The man of many talents, many ideas ...and many sunglass tan lines ๐Ÿ˜Ž

Hope you're having fun in the sun โ˜€๏ธ Have a brilliant day from the Strategy Plus team! ๐ŸŽ‚

02/07/2026

๐ŸŽฌ Clicks & Giggles ๐Ÿ‘€ Episode 6: Part 2 - More Impressions, Same Traffic? Hereโ€™s Why

Seeing your impressions climb but your website traffic stay pretty much the same? Annoying, isnโ€™t it ๐Ÿ˜…

In this clip, Dan explains about why this is becoming more common, especially as search behaviour changes and zero-click searches become part of the everyday SEO conversation.

โœจ The good news? It doesnโ€™t automatically mean your SEO is broken.

More people may be searching, your visibility may be increasing, but not every search now leads to a click. Google, AI overviews and answer-style results are changing how people find information before they ever reach a website.

๐Ÿ‘‰ So if your impressions are rising but clicks arenโ€™t following at the same pace, it might be time to look at the bigger picture.

๐Ÿ’ฌ Want help making sense of what your search data is actually telling you? Get in touch!
โฏ๏ธ See the full episode over on YouTube

24/06/2026

๐ŸŽฌ Clicks & Giggles ๐Ÿ‘€ Episode 6: Part 1, zero-click search is changing the game ๐Ÿ”

People arenโ€™t searching like they used to.

Itโ€™s not โ€œbest golf clubโ€ and scroll through ten websites anymore. Itโ€™s more like, โ€œwhatโ€™s the best recovery club for an 18 handicap, under this budget, that can arrive tomorrow?โ€

Very specific. Very conversational. Very awkward if your business isnโ€™t showing up in the answer ๐Ÿ‘€

In this clip, Dan and Steve chat about how AI, answer engines and changing search behaviour are shifting the way businesses get found online.

If your strategy still relies on people clicking through a list of websites, it might be time for a rethink ๐Ÿ’ก

๐ŸŽ™๏ธ Part 2 coming soon
โฏ๏ธ See the full episode over on YouTube
๐Ÿ’ฌ Reach out to us if you'd like to chat this through with our experts

Address

19b Tenby Street North
Birmingham
B13EN

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+441216380457

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