23/07/2026
🎬 Clicks & Giggles 👀 Episode 6: Part 3 - The traffic drop that starts it all...
Before zero-click searches became the big SEO talking point, we were already seeing the signs 👀
In this clip, Dan & Steve chat about how informational searches started changing years ago, from weather answers appearing instantly on Google to how-to blogs suddenly losing huge chunks of traffic overnight 📉
🚨 Terrifying? A little. Dramatic? Also yes.
Because when Google can answer the question directly on the results page, people don’t always need to click through to a website.
And while that might sound like bad news, it’s also a reminder that not all traffic is equal. A blog might bring in thousands of visits, but the real question is whether those visits are actually turning into enquiries, sales or meaningful actions 💭
🔍 SEO isn’t just about chasing clicks anymore. It’s about understanding search intent, visibility and where your business needs to show up.
Want help making sense of what your traffic is really telling you?
Get in touch with Strategy Plus and let’s have a chat 💬
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