02/10/2026
🚜 Want your customers to help sell your next machine?
One of the services I offer agri machinery dealerships and manufacturers is Customer Editorial and it’s about much more than simply writing a nice story about a new machine. I’ll speak to your customer about their new machinery purchase, why they chose it, how it’s performing and what features are making a difference to their business.
But we also talk about the sales experience. 👏 Why did they buy from YOU? What made your dealership stand out? How was the advice, demonstration, handover and aftersales support? Because when a potential customer is considering where to spend a significant amount of money, hearing a genuine recommendation from another farmer or contractor can carry far more weight than simply telling them yourselves.
A good customer editorial can:
🚜 Showcase the machine in a real working environment
💬 Provide an authentic customer review
🤝 Highlight your sales and aftersales service
⭐ Build trust and credibility in your dealership
📸 Generate professional photography to use across your marketing
📰 Create content for your website, social media, newsletters, PR and advertising
🎯 Ultimately, help steer that next machinery purchase towards your business rather than somebody else
Your customers already have great stories to tell. Make those stories part of your marketing.
If you have a recent machine sale that would make a great customer feature, get in touch. 📩
