01/01/2023
London Dreams, an offshoot from is an up and coming Artist Management Agency founded by (hq and operated from The UK) that will launch and promote music artists worldwide. It will be launched in 2023 in partnership with an Australian record label.
Dissecting London Dreams' brand story:
The earpods signify music (obviously) promotions on digital platforms
The tagline 'all the world's your stage' is an inspiration from the popular Shakespeare (a British artist) quote but remixed to allude
The neon tinge and gradient shadow effect symbolises the onstage-backstage perspective of the artist performing Live.
And finally, the song 'Sky full of stars' was chosen as The Coldplay were formed at the University College London and the particular song used was performed at the famous Royal Albert Hall in London.
