Happy Giraffe Ltd

11/08/2026

Every successful project starts with understanding.
 
Following the merger of Birmingham St Mary’s Hospice and John Taylor Hospice, multiple brand names were creating confusion around who the organisation was and what it stood for.
 
Through market research, stakeholder workshops and focus groups, we discovered a clear opportunity to unite both hospices under one identity.
 
The result was Birmingham Hospice: a brand that honours 157 years of heritage while creating a clearer foundation for awareness, fundraising and future growth.
 
Today, the organisation has one recognisable identity that makes it easier for people to understand, engage with and support its work.
 
We didn’t just give them a new brand.
We helped people understand who they already were.
 

11/08/2026

10/08/2026

Two jars.
Same sweets.
Completely different perception.

Your customers make assumptions long before they experience your service.

Your branding isn't decoration, it's the story people tell themselves before they decide whether to trust you.

05/08/2026

Branding isn't about making a business look better. It's about making every business decision easier.

Purpose creates clarity.
Clarity builds trust.
Trust attracts better clients.

That's why we always start with understanding.

04/08/2026

One of the hardest things we do isn’t designing brands, it’s saying no.

If your strategy starts with imitation, it never ends with differentiation.

Every business already has something unique, our job is to uncover it - not replace it.

That’s why we don’t work with everyone.

03/08/2026

A redesign shouldn’t start with colours.

It should start with one question:

Has our business changed?

If your business has evolved but your website hasn’t, your customers are meeting the wrong version of you.

The future belongs to businesses people understand.

29/07/2026

What’s my favourite part about running Happy Giraffe?

It isn’t the websites.
It isn’t the branding.

It’s watching businesses gain clarity.

The businesses that thrive over the next decade won’t simply be the loudest...

They’ll be the ones people understand.

Being different isn’t the goal. Being understood is.

27/07/2026

At Happy Giraffe we are building brands by day… and debating completely unnecessary hypothetical questions in between. Never a dull day! 😆

24/07/2026

24/07/2026

Before we talk about colours, logos or websites, we ask one simple question...

What’s your purpose?

Beyond making money, what drives your business? What difference are you trying to make?
When you know your "why", it's easier to create a brand that feels authentic, connects with the right people, and stands the test of time.

The brands that people remember aren't just selling something... they're standing for something… We’d love to know, what’s your purpose? 💞