Westwinds Marketing

Westwinds Marketing Freelance marketing services for small businesses, offering support that is tailored to your business' needs.
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We offer bespoke marketing packages, because we know that every business has different goals that require different blocks in place to achieve them.

How should you go about planning our content marketing? What topics should you cover in your blog posts?Great places to ...
07/08/2026

How should you go about planning our content marketing? What topics should you cover in your blog posts?

Great places to start include:
🚨 looking at the news and reporting and providing a comment on relevant stories
❓ answering common questions about your products or services
🌐 researching keywords in your product or service sector, and building useful content around them

Looking for freelance marketing support for content marketing or wider marketing activities? Contact us today:
πŸ“§ [email protected]
πŸ’» westwindsmarketing.co.uk

Not every social media post needs to sell something πŸ›’Social media can also be used to:πŸ‘€ inspire prospective customersπŸ’‘ e...
04/08/2026

Not every social media post needs to sell something πŸ›’

Social media can also be used to:
πŸ‘€ inspire prospective customers
πŸ’‘ educate about your products and the sector you operate in
πŸ“’ inform customers about products, services and promotions
➑ signpost prospective customers to the product, service or information they need
⭐ build trust by showing testimonials from existing customers

We offer a marketing focus hour that allows us to help you get your marketing on the right track. Contact us to find out more πŸ‘‡
πŸ“§ [email protected]
πŸ’» westwindsmarketing.co.uk

Are you struggling to find the time to post on your social media platforms? ⏱️Westwinds Marketing can help! 🌟We can:βœ… ma...
31/07/2026

Are you struggling to find the time to post on your social media platforms? ⏱️

Westwinds Marketing can help! 🌟

We can:
βœ… manage your channels for you, from strategy to posting
βœ… provide you with templates for you to replicate, to make the process easier and quicker for you
βœ… create you a list of ideas for social media posts

We provide bespoke marketing support for your business, no matter the level of support you need.

πŸ’¬ See how Westwinds can help you - book a discovery call today:
πŸ“§ [email protected]
πŸ’» westwindsmarketing.co.uk

Coffee β˜•οΈLaptop πŸ’»Content planning for a client ✏️🌟 A great morning all round! 🌟For bespoke, freelance marketing support ...
28/07/2026

Coffee β˜•οΈ
Laptop πŸ’»
Content planning for a client ✏️

🌟 A great morning all round! 🌟

For bespoke, freelance marketing support for your small business, get in touch today!
πŸ“§ [email protected]
πŸ’» westwindsmarketing.co.uk

❌ Myth: Your website only needs to be updated onceβœ… Truth: Once your business' website is up and running, it can be easy...
24/07/2026

❌ Myth: Your website only needs to be updated once

βœ… Truth: Once your business' website is up and running, it can be easy to neglect it. If your information hasn't changed, keeping it looking fresh can move down the priority list.

It's important to remember, though, that both prospective customers and search engines will look at when your website was last updated to determine if the business is still active.

Working smarter not harder, a good way to keep updating your website whilst receiving additional benefits can be through blog posts. Not only does a newly published blog post show as an update to the website, but the post itself can educate prospective customers, and serve as an additional page for keywords to be included, for search engines.

Westwinds Marketing can create you a series of blog posts that you can schedule to publish in the future, or we can schedule them on your behalf. Get in touch to talk more about content marketing, how it may benefit your business, and how Westwinds can help you πŸ‘‡
πŸ“§ [email protected]
πŸ’» westwindsmarketing.co.uk

Does it put you off a business if they haven't posted to their social media in a long time? A client recently told me th...
21/07/2026

Does it put you off a business if they haven't posted to their social media in a long time? A client recently told me that this was the case for them, and we completely understand why.

Social media posts often aren't getting the engagement they used to, so it can seem like wasted time and effort. However lower engagement doesn't mean people aren't reading the posts or watching your reels.

Remember, social media posts can:
βœ… build trust
βœ… act as a portfolio showing off your work
βœ… provide inspiration
βœ… show prospective customers that your business is still active
βœ… provide information about promotions and special offers

For help creating a social media strategy that ticks all these boxes, get in touch πŸ‘‡
πŸ“§ [email protected]
πŸ’» westwindsmarketing.co.uk

Blog posts 🀝 LinkedIn articlesA business tip I learnt early in my career, and one which I like to pass on to clients is:...
17/07/2026

Blog posts 🀝 LinkedIn articles

A business tip I learnt early in my career, and one which I like to pass on to clients is:

"Work smarter not harder"

When you create content for your website through blog posts, you've already done the hard work of researching the subject and which keywords you should use, plus writing the article itself. So, if you're a B2B business, why not also use it as a LinkedIn article on your business profile?

Taking one piece of work and putting it in as many places as possible - working smarter, not harder.

The same can be applied to B2C businesses too - when you add a blog post to your website, link to it from your social media platforms and emails!

Need help creating a content marketing plan or building a stock of articles to publish in the future? Ask Westwinds how we can help!
πŸ“§ [email protected]
πŸ’» westwindsmarketing.co.uk

When a prospective client approaches us about working with them, our first step is to arrange a discovery call or meetin...
14/07/2026

When a prospective client approaches us about working with them, our first step is to arrange a discovery call or meeting πŸ”Ž

In our discovery chats, we talk about:
➑ the business
➑ marketing they've tried previously
➑ anything in particular they would like to look at going forward
➑ other ideas they may not have thought of before

We recently had a great discovery meeting recently with a new client, discussing all the different ways we can help them. This particular company operates in a really important sector and we're looking forward to getting started, and helping them get their message out 🌟

Keep your eyes peeled πŸ‘€ We'll share more when we can!

To arrange your own discovery call or meeting, get in touch πŸ‘‡
πŸ“§ [email protected]
πŸ’» westwindsmarketing.co.uk

Marketing is everywhere.For example, when we visit the supermarket, it's easy to spot the special offer POS as marketing...
10/07/2026

Marketing is everywhere.

For example, when we visit the supermarket, it's easy to spot the special offer POS as marketing.

πŸ›’ But even the positioning of products on the shelves speaks to the psychology of marketing. Products at eye-level are most likely to be purchased.
πŸ›’ Bright and bold packaging colours stand out more and attract attention.
πŸ›’ Even the layout of the supermarket encourages you to move to the back of the store to get to your essentials, thereby passing (and possibly picking up) various items you didn't intend to buy.
πŸ›’ Loyalty programmes offer personalised deals encouraging you to spend and buy where you may not have otherwise have done. At a time where the cost of everyday essentials is so high, and choice of where to do you weekly shop is vast, these incentives can make the difference.
πŸ›’ In some cases the smell of the supermarket can be seen as a form of marketing - if there is a bakery instore, the smell draws you in.
πŸ›’ Impulse purchase items near the checkouts are designed to encourage purchases on a whim.

What this example shows is that there are opportunities to market your business in all sorts of ways.

To discuss the different means of marketing that may be suitable for your business, get in touch:
πŸ“§ [email protected]
πŸ’» westwindsmarketing.co.uk

Should you schedule social media content, or be more spontaneous?A mix of both would be ideal β­πŸ“† Scheduled content allow...
07/07/2026

Should you schedule social media content, or be more spontaneous?

A mix of both would be ideal ⭐

πŸ“† Scheduled content allows you to join up marketing efforts across platforms. For example advertising a special offer on the website homepage, across email marketing and on social media.

⏱️ Spontaneous content allows you to react to things happening behind-the-scenes, or messages received from customers, for example.

Book a marketing focus hour with Westwinds to discuss your marketing strategy:
πŸ“§ [email protected]
πŸ’» westwindsmarketing.co.uk

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Bishop Auckland
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