Bright Head Marketing

01/04/2026

March was a lot of behind-the-scenes work, but here are my three highlights 👇

1. Trialled working from The Residence Coworking Space with .brand . I loved it, and I’ll be based there regularly from April

2. Spoke at Celebration & Party Expo , delivering my “Marketing that Converts” session, a great opportunity to share a more practical way of thinking about marketing

3. Launched my new Digital Marketing Workshop. It’s the result of 9 months working closely with SMEs.

This workshop is designed for founders doing their own marketing — practical, hands-on, and focused on building a simple system that works for your business.

I’ll share more about the workshop in my next post.

23/03/2026

What a fabulous time at Celebration & Party Expo 🎈

Huge well done to BAPIA - Balloon & Party Industry Alliance for organising such a brilliant event! It’s always so special catching up with my balloon friends from across the industry.

And a special thank you to Cristina from for saying yes to my invitation and being the best road trip companion, you made the whole experience even better! Pretty sure you caught the “balloon bug” too 🤪

23/03/2026

Thank you to everyone who attended my Marketing that Converts talk at CAP Expo yesterday, it was great to see so many of you there 🙌

All businesses who had their badges scanned were entered into a prize draw to win a 1-hour consultation with me, plus a personalised 90-day marketing plan.

And the winner is… 🎉
Huge congratulations! I’ll be in touch very soon to get your session booked in.

21/03/2026

CAP Expo tomorrow ✨

If you’d like to get more clarity and structure in your marketing come and join “Marketing that converts” seminar:

🕒 15:30 Sunday 22nd March
📍 Business Zone, CAP Expo

Anna will be sharing simple, practical ways to build a marketing system that helps you attract the right clients consistently.

🎁 Plus you’ll have a chance to win a free personalised 90-day marketing plan

Hope to see you there 💚

14/03/2026

📣 CAP Expo Visitors we have a surprise for you…

Next Sunday at Celebration & Party Expo one lucky business attending the seminar “Marketing that converts” given by .i.hickman from Bright Head Marketing will win a FREE personalised 90-day marketing plan for their event business (worth £350). 🎁
The winner will receive:

✔ A 60-minute strategy consultation
✔ Help defining their Ideal Customer Profile
✔ A review of their current marketing
✔ Clear recommendations on the 3 channels most likely to bring enquiries

Followed by a tailored 90-day marketing plan designed to help you attract better clients and increase bookings.

⚡ How to enter:

1️⃣ Attend the seminar
2️⃣ Make sure your visitor badge is scanned at the entrance
3️⃣ One attendee will be randomly selected after the session and announced on Monday 23rd March

If you’re running a balloon, event styling or party business, this could completely change how your marketing works.

📍 CAP Expo
🎤 Marketing that converts seminar
📅 Sunday 22nd March at 15:30

See you there!

25/02/2026

Really looking forward to speaking at Celebration & Party Expo next month! Super excited to share some marketing ideas, reconnect with old industry friends and meet new faces from this brilliant community!

🎤 Speaker Announcement 🎤

We’re delighted to welcome Bright Head Marketing to the speaker line-up at CAP Expo 2026!

Head to the BusinessZone for 15:30 on 22nd March 2026

In this focused 30-minute session, marketing consultant Anna Hickman will break down the essential building blocks of effective marketing — and, more importantly, how they work together to drive real results for your business.

With over 18 years’ experience in the celebration industry, working alongside some of the most recognised brands in the sector, Anna brings practical, real-world insight — not just theory. This session is perfect for party professionals, balloon artists, and event business owners who want clearer strategy, stronger messaging, and marketing that actually converts.

✨ Expect actionable advice you can implement straight away to grow your visibility and attract more of the right customers.

📅 Don’t miss this powerful marketing session at CAP Expo 2026!

🗓️ 22–23 March 2026 @ 15:30 in the BusinessZone
📍 Telford International Centre, UK
🌟 Discover • Learn • Connect

Have you registered for your FREE ticket yet?! Visit the link in our bio to register today!

09/02/2026

Sometimes, one simple line is all it takes to stop you in your tracks.

Late last year, I walked past a storefront in Shoreditch with a sign that read: “Master the art of fun.” I didn’t know the brand at the time, but the message was strong enough to make me pause, take a photo, and later book the experience.

This is a good reminder of how powerful the right words can be. A clear, memorable line doesn’t just describe what a business does, it creates a feeling, sparks curiosity and invites people in.

I’ve shared a short article reflecting on that experience at Pinot & Picasso UK , the confidence it gave me to try something new, and the marketing lesson behind it: the real power of a strong tagline.

Because sometimes, turning a passer-by into a customer starts with just one sentence.

What’s your favourite brand tag line that has stayed with you over the years?

Sometimes, one simple line is all it takes to stop you in your tracks. Late last year, I walked past a storefront in Shoreditch with a sign that read: “Master the art of fun.” I didn’t know the brand at the time, but the message was strong enough to make me pause, take a photo, and later book ...

31/01/2026

Last week during our The Women In Business Network (WIBN) meeting, I asked a question:

“What does marketing mean to you?”

In a room full of business women from legal, accounting, finance, estate agency, therapy, coaching and reflexology, the answers included: promoting products, communicating with customers, networking, making connections… and stress…

That last one sparked a great reaction.
Because when marketing feels stressful, it’s often a sign we’re trying to do too much rather than focusing on what truly matters and what will bring the best results.

For me, marketing is about creating value both for your business and for the clients you serve.

When we focus on value and who exactly we are creating that value for, marketing becomes clearer, more intentional and far less overwhelming.

Thank you to our Women In Business Network - WIBN Beds and Herts for the opportunity to share ideas, meet like-minded business owners, and have such meaningful conversations.

I’m curious what does marketing mean to you?

31/12/2025

On the last morning of 2025 it felt like the right moment to pause (and admire the birds singing as they celebrate a new day and a new beginning!)

This year instead of focusing on New Year resolutions, I’ve been revisiting my personal mission statement, the why of every decision making.

A mission statement has a way of cutting through the noise. It doesn’t map every step, but it keeps you oriented when decisions get uncertain.

I’ve noticed this personally and professionally: when the mission is clear, priorities are easier to define and work starts to feel more purposeful…

Wishing you all a very happy New Year ✨
May 2026 bring clarity, calm confidence and a sense of purpose in whatever you’re working on.

12/11/2025

💡 The Common Denominator of Success by Albert E.N. Gray says it best:

“Successful people have formed the habit of doing things that failures don’t like to do.”

It’s not luck, talent, or timing... it’s habit. The hard, boring stuff? Successful people just do it anyway.

The secret? They’ve connected it to a bigger purpose.
That “why” keeps them showing up, even when it’s uncomfortable.

💡 The same goes for your brand - without purpose, it’s easy to lose direction.

That’s why I created my 🌟Brand Clarity Workshop🌟 to help you define your why and turn it into action.

Comment “Purpose” if you’re ready to get clear and consistent and I'll dm you the next steps.

12/11/2025

✨Plan Your Marketing with the Funnel in Mind.

Too often, businesses jump into doing before deciding.

They post, advertise and promote but forget to ask one key question: "What are we actually trying to achieve?"

Every marketing activity should link back to a clear goal.

Are you trying to:
✨ Attract new customers and build awareness?
✨ Convert interest into real sales?
✨ Retain loyal customers and turn them into advocates?

When you know where you are in the funnel, your marketing becomes focused, efficient, and measurable.

Start with the stage that offers the biggest opportunity for growth and build from there.

💚Clear goals = smarter marketing💚

Need help mapping your marketing funnel and choosing the right activities for your goals? Let’s chat! DM me or drop me an email to [email protected]