28/09/2026
We see this all the time when auditing small businesses' social media accounts...
We've found that when a small business owner creates a video for their social media, they use it once and it's forgotten about thereafter.
If you are running a small business, your time is precious and working smarter, not harder, will really help you keep on top of your social strategy.
What we mean by this is that if you have recorded a video that is 3+ minutes long, you can take that video and create several reels from it, pick out the highlights, and clip them into 30-second to 1-minute videos. You can also take an image from the video, or go a step further and cut yourself out of the video's background to create a more poster-style graphic, picking a message from the original video to use as the heading.
Alternatively, you could transcribe the video and use it as a blog post, or just take a statement from it and make a graphic to post, just like the one you are looking at.