13/09/2024
A little local business SEO Case Study that shows how 'back-to-basics' optimisation can bring in enquiries...
We started with this client in a competitive niche back in June. Compared to their top 4 local competitors they were better than average but the top dog was taking the lion's share of leads, hitting No.1 ranking positions on Google for relevant searches from customers.
Keyword Research - we looked at the relevant search queries for the niche with commercial intent, and built up a list of 42 targets that we wanted to rank higher for.
Visibility Tracking - we set up tracking for the ranking position on Google Search of these 42 keywords across all 4 competitors over the last 3 months.
Work Performed - no magic trickery or techniques to trick Google, just back-to-basics solid SEO graft. This included on-page restructuring, the addition of new content, and the acquisition of relevant authority backlinks.
Most local business websites are not optimised according to Google Guidelines, which means that businesses are leaving money on the table and losing leads to their competition.
Our client is the blue line...